Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.

2. MARKETING PLAN FOR ANDROID APP

3. AGENDA
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION
• PERFORMANCE EVALUATION
• EXHIBITS

5. “Booker’s Adda” is a new generation app which will certainly help
All the needy people who can’t afford that want amount of money
To buy a new book will easily access it only and buy it at an
affordable Price. Other websites and apps are also trying this but
we are one step Ahead of them in all respect. Our delivery partner
is a recognised name Which will never disappoint you.

10. There exists a strong thread with
Small players and emerging
Competitors.
POINT OF PARITY POINT OF DIFFERENCE
• COD is available.
• Available on IOS and
Windows.
• You can also donate to
make a difference.
• Scanning the barcode will
search out your required
book.
• One app will give you all
genre of books.
• Orders are easily trackable.
• App will be simple to use.
• Payments via Credit/Debit
card and COD also.
• Donating a book can create
a difference.
• Referring a friend will give
you cashback.

11. It is targeting the major part of our country i.e. middle
Class youths. It will make its contact with all the local
Shops who sell old books and also make contact with
Coaching institutes who will provide their notes. It will
Offer all genres of books so that none of the customer
Will return disappointed.

19. Initially when Booker’s Adda out it wasn’t easy for us to
earn the trust of customer.
The discomfort of paying by cards , on account of security
fears another challenge.
 Thus we have introduced an option of ‘Cash on Delivery
i.e. “COD”.
 The fact that highest numbers of orders are registered
during weekends proves to be a tough time for logistics
and customer service.
 The fact we have to work 24*7 and the customer perception
around it also bring some difficulty.
 (For example a customer orders at 12am and start counting
its number of days of delivery right from then).

26. The good intentions of Booker’s Adda
Is providing high quality service to its
Customers. There are several internet
Blogs that suggest about its service
Quality. A major reason of this could
be the growth in number of customer
service executives not keeping pace
with the increase in business value.
This strategy make the customers
aware about the app generation.

30. Booker’s Adda began operations on
The consignment model ;books that
Are being ordered by the customers
Were procured from suppliers on
Demand, based on the orders received
Through website.
It has developed a lot of in-house
Innovation and oraganically developed
Best practices that have now become
The industry standard by the creation
Of this app.

32. The newentryof the product withsame features will
Eventuallycreatea potential competitors .Initiallythe companypresent in the
Google appstore suchas
Search Old Book, BookChoretc. will sure studyabout
Their drawbacksand aims to raisetheir profit and
Tryto improve theirapp reviews and ratings.

37. The main collaborator of this app
Will be stores of major cities and
The delivery companies like Bluecart
Or firstflight etc. So that customers
Will always feel convenient and they
Will review it as good one,which will
Ultimately raise its App value.

38. The company value is to create a memorable
Experience for buying online old books and
Notes and thus establishing their strategy of
Building dominant shares in all the categories
They operate in. This will strengthen the position
Of Booker’s Adda in Indian market online book
Industry.

41. Wide Range of Product
Categories:-
 Text Books
 Fiction and Non-fiction
 Entrance Exams
 Children and Teen
 Sunday Market
 Library Collection(HB)
 BC Exclusive
 Comics & Magazines

55. Selection criteria at Booker’s Adda are:-
While years of experience are always
A beneficial for a candidate, Booker’s
Adda focus is to hire those who are able
to consistently raise the bar and
introduce a variety of innovation to
move this organisation forward. As
Booker’s Adda grows it feels as
absolutely necessary that this company
employees are also to grow
professionally with the organisation.

57. This App major policy which is primarily aimed to build
trust with customers.
 Investment will be made to buy old books in bulk from t
the local outlets and partner with good delivery companies
so that there would be no delay in delivery.
 They intend to enter into various new categories and expand
their current categories as well.
 Booker’s Adda is looking at associations with a larger number
of suppliers and partners , both nationally and internationally.

59.  A low capital investment and a fast turn around time
helps in promotion of this new generation app.
 Themes of advertisements concentrating on different
services are provided.
 Booker’s Adda need to tie up with many organisations
and maintain a good relationship.
 Booker’s Adda offers membership card for premium
customers.

66. These slides were created by Adarsh Kr. Singh,
(N.I.T Jamshedpur) as a part of internship under
The guidance of Prof. Sameer Mathur(IIM Luckhnow).