A Marketing Plan for a mobile app themed like the restaurant which will help popularise a restaurant as well as provide incentives to go there with discount coupons
This is Assignment 3 of the online internship under Prof. Sameer Mathur, IIM Lucknow
This document provides 10 tips for creating effective magazine advertisements:
1. Understand your target audience's demographics before designing the ad.
2. Use colors like pink, yellow and blue for younger audiences, and black and brown for older audiences to catch their eye.
3. Always include your brand name, logo and a catchy slogan.
4. Choose images that will attract attention, as readers don't want dull, text-heavy ads.
1. Manikandan MUTHUKRISHNAN's CV summarizes his 25+ year career in well engineering and drilling, including positions at Shell, Cairn Energy, and ONGC in India, Nigeria, the UAE, USA, and other locations.
2. He has extensive experience in well design, planning, operations, cost estimation, HSE audits, and using drilling software.
3. His roles have included senior well engineer, principal operations engineer, consultant senior drilling engineer, and other engineering and operations positions on exploration, appraisal, and development drilling projects.
This document discusses a sectoral approach to assessing vulnerability and resilience to climate change in the Caribbean region. It focuses on linking different sectors like water, energy, agriculture, health and more. The approach involves modeling climate impacts on sectors like tourism. It also involves assessing risks, vulnerabilities and adaptive capacities. Workshops bring together stakeholders to develop action plans to increase resilience through a participatory process. The process examines issues across sectors, destinations and countries through collaboration. Breakout groups identify priority issues and stakeholders in each sector. The overall aim is to protect livelihoods, environments and economies in the Caribbean basin.
Launching Crispy Natural- Cracking The Product Management CodeSwaha Kar
Pemberton is launching a new cracker brand called Krispy Natural to target health-conscious consumers. Krispy Natural will have larger packaging with multiple servings and new flavors to improve taste. It will employ an aggressive marketing strategy including heavy advertising. While Krispy Natural shows potential with 18% market share as a new entrant, Pemberton faces challenges distributing it using their direct store delivery system due to the crackers' longer shelf life and truck capacity constraints. To compete with Frito-Lay's market entry, Pemberton should emphasize health awareness, optimize their distribution system, launch new products, and rollout Krispy Natural nationally based on its positive test market results.
Amran Mulyadi is applying for the position of Superintendent UG Development at Rio Tinto's Oyu Tolgoi mine in Mongolia. He has over 28 years of experience working in underground block cave mines in Indonesia, including roles in engineering, operations, development, caving, and repairs. He currently oversees 33 staff and 300 hourly workers in underground development operations. Amran is seeking this opportunity to broaden his experience working internationally and in management.
John K. Shirey is a highly motivated transportation professional with over 25 years of experience in logistics and dispatch management. He is currently a Dispatch and Operations Assistant at Premier Transportation and Warehousing, where he is responsible for dispatching owner operators and company drivers, customer service, sales, and safety duties. Previously he held management and dispatch positions at several transportation companies, including MC Multimodal, Morgan Southern, Madaris Transportation, Patriot Logistics, and Star Freight. He has extensive experience in dispatching, customer service, sales, and safety compliance. He is proficient in Microsoft Office programs and various transportation software.
This document provides 10 tips for creating effective magazine advertisements:
1. Understand your target audience's demographics before designing the ad.
2. Use colors like pink, yellow and blue for younger audiences, and black and brown for older audiences to catch their eye.
3. Always include your brand name, logo and a catchy slogan.
4. Choose images that will attract attention, as readers don't want dull, text-heavy ads.
1. Manikandan MUTHUKRISHNAN's CV summarizes his 25+ year career in well engineering and drilling, including positions at Shell, Cairn Energy, and ONGC in India, Nigeria, the UAE, USA, and other locations.
2. He has extensive experience in well design, planning, operations, cost estimation, HSE audits, and using drilling software.
3. His roles have included senior well engineer, principal operations engineer, consultant senior drilling engineer, and other engineering and operations positions on exploration, appraisal, and development drilling projects.
This document discusses a sectoral approach to assessing vulnerability and resilience to climate change in the Caribbean region. It focuses on linking different sectors like water, energy, agriculture, health and more. The approach involves modeling climate impacts on sectors like tourism. It also involves assessing risks, vulnerabilities and adaptive capacities. Workshops bring together stakeholders to develop action plans to increase resilience through a participatory process. The process examines issues across sectors, destinations and countries through collaboration. Breakout groups identify priority issues and stakeholders in each sector. The overall aim is to protect livelihoods, environments and economies in the Caribbean basin.
Launching Crispy Natural- Cracking The Product Management CodeSwaha Kar
Pemberton is launching a new cracker brand called Krispy Natural to target health-conscious consumers. Krispy Natural will have larger packaging with multiple servings and new flavors to improve taste. It will employ an aggressive marketing strategy including heavy advertising. While Krispy Natural shows potential with 18% market share as a new entrant, Pemberton faces challenges distributing it using their direct store delivery system due to the crackers' longer shelf life and truck capacity constraints. To compete with Frito-Lay's market entry, Pemberton should emphasize health awareness, optimize their distribution system, launch new products, and rollout Krispy Natural nationally based on its positive test market results.
Amran Mulyadi is applying for the position of Superintendent UG Development at Rio Tinto's Oyu Tolgoi mine in Mongolia. He has over 28 years of experience working in underground block cave mines in Indonesia, including roles in engineering, operations, development, caving, and repairs. He currently oversees 33 staff and 300 hourly workers in underground development operations. Amran is seeking this opportunity to broaden his experience working internationally and in management.
John K. Shirey is a highly motivated transportation professional with over 25 years of experience in logistics and dispatch management. He is currently a Dispatch and Operations Assistant at Premier Transportation and Warehousing, where he is responsible for dispatching owner operators and company drivers, customer service, sales, and safety duties. Previously he held management and dispatch positions at several transportation companies, including MC Multimodal, Morgan Southern, Madaris Transportation, Patriot Logistics, and Star Freight. He has extensive experience in dispatching, customer service, sales, and safety compliance. He is proficient in Microsoft Office programs and various transportation software.
This document summarizes and analyzes several scenes and shots from the film "The Odessa Steps". The first scene shows a long shot establishing the location in Moscow with statues in the background and soldiers following people down steps. Subsequent shots include close-ups of a suffering child being stepped on from a high angle, a distressed woman, and two women from a high concrete angle. Another scene uses a medium shot to show a baby carriage falling down steps in the background while people run, with a close-up of the scared baby from a high angle. The editing and camera work effectively convey the events despite some unfocused shots.
This chapter defines retailing as the sale of goods and services to final consumers. It discusses different types of retailers based on ownership, store format, and non-store operations. It also explores five aspects of retail planning: store location, atmosphere, merchandise selection, trends in retailing formats over time, and technological advances like customizing jeans orders using automated data from sales floors. Retailing is a major economic sector, with US retail sales exceeding $4 trillion annually and over 25 million US retail jobs.
The conjuring opening sequence textual analysisRhys Wynn
The opening sequence of the film The Conjuring establishes the time period of 1971 through costumes and decor of the farmhouse. Low-key lighting and unsettling music build tension. Iconography like a doll and red clues leave the family feeling uneasy. As the characters describe finding the doll, flashbacks show it from different angles. Close-ups of broken objects suggest the doll poses a physical threat in addition to a psychological one. The sequence effectively sets up an atmosphere of fear and unease through its use of lighting, sound, camera work and symbolic images.
Evaluacion del desempeño, maricelys yeguesmaricelys511
Este documento define la evaluación del desempeño como la comparación del rendimiento de un empleado con las expectativas del cargo. Explica que el supervisor es quien evalúa factores como la calidad del trabajo y las relaciones interpersonales. También describe tres métodos de evaluación: la escala gráfica, la elección forzada y la investigación de campo. Por último, identifica efectos como el halo y los estereotipos que pueden distorsionar los resultados de la evaluación.
OMLogic is a digital marketing agency that has powered brands in India for over 10 years. They offer a suite of proprietary tools and services to help build brand evangelism, manage customer engagement, and influence perceptions through social media strategies, digital PR, and interactive apps/games. Their full-service approach includes social media marketing, online ads, websites/SEO, and e-commerce solutions. They have worked with many well-known brands and developed various online platforms and communities to drive engagement beyond traditional channels.
The digital marketing plan summarizes strategies to rebrand AllbyChaz's event planning business and customized products. Key recommendations include focusing on event planning and custom products separately from other services, conducting SEO optimizations like improving titles and meta descriptions, launching awareness and retargeting Google Ads campaigns around relevant keywords, and using social media platforms like Instagram, Facebook, and TikTok to build brand awareness and drive traffic. The plan provides performance objectives and sample social media content to help achieve marketing goals.
This document provides an overview of Push, a digital marketing agency. It outlines their strategy development process and prices/packages. They have over 50 specialists across multiple locations in Europe. Push provides early access to beta tests, runs digital marketing seminars, and supports customers expanding internationally on platforms like Facebook, Google, and Bing. They have over 300 customers across industries and have won numerous Google awards. Push takes a process-driven approach and uses tools like ROI Hunter to produce marketing assets at scale. Their setup process involves defining personas, targeting the right audiences on Facebook, and tracking events for custom audiences. They provide a monthly performance review for new customers for the first three months.
This document outlines a 7-phase digital marketing and sales plan for Daily Naya Diganta. The phases include assessing marketing channels, client journey mapping, social media and thought leadership, email/events/PR, an e-ROI proposal, entering the digital society, and regular digital campaigns. Analytics of current digital platforms and targets for database growth and events are presented. The plan details content for social media posts and proposals to clients. Regular campaigns aimed at different target groups are proposed to increase visibility and engage the digital community in Bangladesh.
This document discusses how meditation and wellness apps Calm and Headspace achieved success during the COVID-19 pandemic. It identifies their seven secrets of success: having memorable brand names, diversifying geographic targeting, strong app store optimization with localization, aggressive customer acquisition focusing on cost per action, influencer marketing, acting through initiatives rather than just ads, and building community through high-value social media content. The document then provides recommendations on leveraging these strategies for app growth.
The document summarizes key projects completed by the MSGA using grant funding, including improving marketing/advertising efforts and creating an online learning center called MSGA University. Marketing/advertising projects included enhancing websites and newsletters with ads, sponsoring a radio program, giving away prizes, and creating brochures. MSGA University featured online tutorials for club managers and players on topics like handicapping and the GHIN scoring system. Additional projects involved minor website and technology improvements.
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
Saico Spices is a 50-year-old company that manufactures various food products like spices, curry powders, breakfast items, and more. While it has a long history and produces quality products, its online and digital presence is lacking compared to competitors. Di Mark recommends a multi-phase digital marketing strategy for Saico Spices to improve its website, increase social media followers, run online advertising campaigns, create video content, and eventually expand into e-commerce to boost its brand awareness and sales.
The document provides a marketing plan for a new mobile app called Pragati that gamifies self-improvement goals. The app tracks user activities through a phone or fitness band and converts them into in-game resources that can be used to build a virtual world. Users can compete with friends socially. The plan outlines target customers, a freemium pricing model, and a promotion strategy using word-of-mouth, social media influencers, and app store optimization to distribute the free app and premium version. The implementation section describes the organizational structure and marketing research, development, promotion, distribution, and feedback processes.
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
This document describes the marketing services provided by Mycityhealth, a company that has been in business for 9-10 years operating dining and entertainment guides across major cities in Florida. Their 5-step marketing program includes featuring clients in their magazine with over 120k readers, creating a 60-90 second video commercial, listing on their online dining guide SearchMyCity.com, social media management through MyCitySocial.com, and various packages are available from $1,350-1,650 per month. Upgrading to their full-service plan allows their marketing experts to handle all online advertising tasks for $75 per week for members.
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
This document summarizes and analyzes several scenes and shots from the film "The Odessa Steps". The first scene shows a long shot establishing the location in Moscow with statues in the background and soldiers following people down steps. Subsequent shots include close-ups of a suffering child being stepped on from a high angle, a distressed woman, and two women from a high concrete angle. Another scene uses a medium shot to show a baby carriage falling down steps in the background while people run, with a close-up of the scared baby from a high angle. The editing and camera work effectively convey the events despite some unfocused shots.
This chapter defines retailing as the sale of goods and services to final consumers. It discusses different types of retailers based on ownership, store format, and non-store operations. It also explores five aspects of retail planning: store location, atmosphere, merchandise selection, trends in retailing formats over time, and technological advances like customizing jeans orders using automated data from sales floors. Retailing is a major economic sector, with US retail sales exceeding $4 trillion annually and over 25 million US retail jobs.
The conjuring opening sequence textual analysisRhys Wynn
The opening sequence of the film The Conjuring establishes the time period of 1971 through costumes and decor of the farmhouse. Low-key lighting and unsettling music build tension. Iconography like a doll and red clues leave the family feeling uneasy. As the characters describe finding the doll, flashbacks show it from different angles. Close-ups of broken objects suggest the doll poses a physical threat in addition to a psychological one. The sequence effectively sets up an atmosphere of fear and unease through its use of lighting, sound, camera work and symbolic images.
Evaluacion del desempeño, maricelys yeguesmaricelys511
Este documento define la evaluación del desempeño como la comparación del rendimiento de un empleado con las expectativas del cargo. Explica que el supervisor es quien evalúa factores como la calidad del trabajo y las relaciones interpersonales. También describe tres métodos de evaluación: la escala gráfica, la elección forzada y la investigación de campo. Por último, identifica efectos como el halo y los estereotipos que pueden distorsionar los resultados de la evaluación.
OMLogic is a digital marketing agency that has powered brands in India for over 10 years. They offer a suite of proprietary tools and services to help build brand evangelism, manage customer engagement, and influence perceptions through social media strategies, digital PR, and interactive apps/games. Their full-service approach includes social media marketing, online ads, websites/SEO, and e-commerce solutions. They have worked with many well-known brands and developed various online platforms and communities to drive engagement beyond traditional channels.
The digital marketing plan summarizes strategies to rebrand AllbyChaz's event planning business and customized products. Key recommendations include focusing on event planning and custom products separately from other services, conducting SEO optimizations like improving titles and meta descriptions, launching awareness and retargeting Google Ads campaigns around relevant keywords, and using social media platforms like Instagram, Facebook, and TikTok to build brand awareness and drive traffic. The plan provides performance objectives and sample social media content to help achieve marketing goals.
This document provides an overview of Push, a digital marketing agency. It outlines their strategy development process and prices/packages. They have over 50 specialists across multiple locations in Europe. Push provides early access to beta tests, runs digital marketing seminars, and supports customers expanding internationally on platforms like Facebook, Google, and Bing. They have over 300 customers across industries and have won numerous Google awards. Push takes a process-driven approach and uses tools like ROI Hunter to produce marketing assets at scale. Their setup process involves defining personas, targeting the right audiences on Facebook, and tracking events for custom audiences. They provide a monthly performance review for new customers for the first three months.
This document outlines a 7-phase digital marketing and sales plan for Daily Naya Diganta. The phases include assessing marketing channels, client journey mapping, social media and thought leadership, email/events/PR, an e-ROI proposal, entering the digital society, and regular digital campaigns. Analytics of current digital platforms and targets for database growth and events are presented. The plan details content for social media posts and proposals to clients. Regular campaigns aimed at different target groups are proposed to increase visibility and engage the digital community in Bangladesh.
This document discusses how meditation and wellness apps Calm and Headspace achieved success during the COVID-19 pandemic. It identifies their seven secrets of success: having memorable brand names, diversifying geographic targeting, strong app store optimization with localization, aggressive customer acquisition focusing on cost per action, influencer marketing, acting through initiatives rather than just ads, and building community through high-value social media content. The document then provides recommendations on leveraging these strategies for app growth.
The document summarizes key projects completed by the MSGA using grant funding, including improving marketing/advertising efforts and creating an online learning center called MSGA University. Marketing/advertising projects included enhancing websites and newsletters with ads, sponsoring a radio program, giving away prizes, and creating brochures. MSGA University featured online tutorials for club managers and players on topics like handicapping and the GHIN scoring system. Additional projects involved minor website and technology improvements.
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
Saico Spices is a 50-year-old company that manufactures various food products like spices, curry powders, breakfast items, and more. While it has a long history and produces quality products, its online and digital presence is lacking compared to competitors. Di Mark recommends a multi-phase digital marketing strategy for Saico Spices to improve its website, increase social media followers, run online advertising campaigns, create video content, and eventually expand into e-commerce to boost its brand awareness and sales.
The document provides a marketing plan for a new mobile app called Pragati that gamifies self-improvement goals. The app tracks user activities through a phone or fitness band and converts them into in-game resources that can be used to build a virtual world. Users can compete with friends socially. The plan outlines target customers, a freemium pricing model, and a promotion strategy using word-of-mouth, social media influencers, and app store optimization to distribute the free app and premium version. The implementation section describes the organizational structure and marketing research, development, promotion, distribution, and feedback processes.
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
This document describes the marketing services provided by Mycityhealth, a company that has been in business for 9-10 years operating dining and entertainment guides across major cities in Florida. Their 5-step marketing program includes featuring clients in their magazine with over 120k readers, creating a 60-90 second video commercial, listing on their online dining guide SearchMyCity.com, social media management through MyCitySocial.com, and various packages are available from $1,350-1,650 per month. Upgrading to their full-service plan allows their marketing experts to handle all online advertising tasks for $75 per week for members.
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
This document describes the marketing services provided by Local Food & Entertainment Marketing, which operates dining and entertainment guides across major cities in Florida. It offers a five-step marketing program including magazine advertising, video production, website listings, social media management, and customer relationship tools. The full-service package manages all digital marketing and retails for $75 per week for existing clients or $125 per week for new businesses. The program aims to drive new customers through multiple exposure channels reaching over 120,000 magazine readers and millions of website visitors each month.
Adthena - Changing the Game - Breakfast BriefingJames_Clark_SEO
This document provides an agenda for an Adthena CI Breakfast event on building competitive digital strategies. The agenda includes presentations from Adthena and clients on topics like driving search improvements, precision marketing, and harnessing search term opportunities. It also outlines Coast Digital's process for analyzing a client's competitive landscape, which involves understanding the digital landscape, analyzing competitors, and incorporating user research to develop a winning strategy.
This document provides a marketing plan summary for Lotto Sport Egypt. It includes a situational analysis, SWOT analysis, marketing objectives, and promotional strategy. The promotional strategy involves an integrated marketing communications plan utilizing advertising, sales promotions, public relations, and digital marketing tactics. Key elements include social media campaigns, television commercials, print ads, billboards, discounts, gifts, and sponsoring sports teams/leagues. The plan aims to increase brand awareness, sales, and store presence for Lotto Sport Egypt. Budgets are allocated for each promotional element and monitoring and contingencies are proposed to ensure objectives are met.
Good Branding is like creating a stubborn picture of your restaurant in the mind of the customer. It act like bringing a taste of your good food vibes in the virtual world of the customers.
TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
38. WHAT TO DO ?
▷ Add additional features
▷ Customer Relationship
Management
▷ Generate stastics
39. ▷May ▷App Release with
Social Marketing
▷June ▷Advertising with
Posters and Banners
▷July ▷Events
▷August ▷Public Relations
Schemes to improve
popularity
SCHEDULE
40. ▷September ▷New Features
▷October ▷Adapt to chaging
trends
▷November ▷Special Features
based on events
▷December ▷Christmas Sales
Promotions
SCHEDULE