This marketing plan document outlines strategies for an Android app called Apni Shopping. It discusses problems with traditional shopping like noise levels and pushy salespeople. The app aims to provide a personalized shopping experience to satisfy customers and build long-term relationships. A situation analysis covers an overview of the market and who the target customers are. Goals include customer satisfaction, reasonable prices, and meeting society's needs. Tactics will focus on building trust while preventing retailers from overcharging customers. The strategy emphasizes a customer-focused culture and sustainable sales growth. Communication strategies include social media, advertising, and sales representatives.

1. MARKETING
PLAN FOR
ANDROID APP

2. APNI
SHOPPING

3. Marketing Plan
• Executive Summary
• Situation Analysis
• Implementation
• Goal
• Tactics
• Strategy

4. EXECUTIVE
SUMMARY

5. PROBLEMS
• Too Crowded
• Stores play music at ungodly levels.
• The salespeople do not leave you alone.
• The mannequins are actually the stuff of nightmares.
• You have to deal with tweens who think they are
clever.

6. APNI SHOPPING
Shopping is done mainly for satisfaction order to fulfil
the needs and desires of customers. And here
marketing is all about meeting needs profitably .So we
can conclude that Apni Shopping is all about providing
satisfaction to the consumers to make them feel
personalized which would be helpful in retaining the
customers , and establishing long term relationships
and brand trust.

7. SITUATION
ANALYSIS

8. OVERVIEW OF
MARKET
A Market is a socially made system which let the
purchaser and the seller to invent various information
and accomplish an exchange of commodity and
service. It can also be termed as a place where goods
trading takes place . A Market overview is very
important to understand the concept of market.

9. IMPLEMENTATI
ON

10. TO THOSE WHO LOVE
SHOPPING OR WHO
NEED SHOPPING
LADIES LOVE TO SHOP
Women's shopping is often crudely explained as
“FEMALE DRIVE”. Once ready to wear became widely
available ,department stores began to promote an
increasingly extravagant and widespread demand for
new clothes, cosmetics and other personal products.

11. GOAL

12. Various Goals are
there……
 Success
 Profit
 Customer Satisfaction
 Fulfill society needs
 Providing quality products
 Reasonable price

13. TACTICS

14. We have to remember that shops
will try to trick us into thinking
we are getting something for less
money when we are not . It is
their job to make money and its
your job to stop them making
money.

15. STRATEGY

16. There is some points we
need to remember….
 Building a customer and store led culture and team.
 Generating sustainable sales momentum in food.
 Empowering our portfolio businesses to peruse
strategies to deliver shareholder value.

17. COLLABORATORS
RETAIL STORES
EXECUTIVES

18. THE
COMPETITOR

19. Person which is rival against
another . In business , a company
in same industry which offers a
similar product or service . The
presence of one or more
competitors can reduce the prices
of goods and services as
companies attempt to gain a
larger market share.

20. PRODUCT
 Should be unique
 Offers greater viability and flexibility
 Customer support
 Fulfil all needs ad wants.

21. COMMUNICATION
1. SOCIAL MEDIA
2. ADVERTISING
3. HIRING SALES PERSON

22. THANK YOU

23. PROF SAMEER
MATHUR
IIM LUCKNOW
SUBMITTED BY….
AADIT JAIN
SRM UNIVERSITY , INDIA