This document outlines a marketing plan for a news app called LinguaNews that provides word definitions, sentence translations, and a personalized vocabulary builder while users read newspapers. The plan discusses the current market opportunities around enhancing language skills through news reading. It proposes launching the app on various stores, targeting students and daily readers. Key strategies include partnerships with newspapers, news channels, and coaching institutes. The app will be free with optional premium features like the vocabulary builder costing $1/quarter. Implementation will involve software, marketing, operations, and finance teams to develop, launch, and manage the app and business operations.

1. Marketing plan for
News app
LinguaNews :Learn
while you read

2. Agenda:-
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

3. Executive
summary

4. Overview of the situation
•Many apps that provide the facility of reading
the Newspaper.
•But there are not any app which provide the
meaning of the difficult word hand in hand
while reading the Newspaper on the same
app.
•And there is not any that provide the facility
of translating a complete sentence into Hindi
language.

5. •But in our app we are providing the facility of
knowing the word meaning of all the words that you
encounter while going through respective daily with
just one tap.
•So now you just have to tap on the difficult word &
the meaning cops up .
•This is not it, we are also providing the facility to
translate complete sentence in Hindi.
•And you can also add the difficult word to your
personalized word collector. So that you can referred
to them in future.

6. Company’s Goal
Now don’t just read Newspaper to
know what is happening around
the world.
But at the same time start
increasing your vocabulary
strength.

7. Proposed Course of Action
•We are planning to launch the app on Google play
store, App store, & Windows store.
•To which we daily target the daily news reading
audience and also the students preparing for different
competitive examination like UPSC, SSC, GRE etc in
which the strong knowledge of English is required.

8. Analysis
Situation

9. Core competencies
*General Newspaper reading app.
*Separate dictionary app.
*App for practice of English language.

10. Strategic Assets
Basically we are a one stop
solution for all the early described
listed app users.

11. Market position
The app will be launched very
soon.

12. Relevant opportunities and
strengths:-
We will provide reasonable customer
satisfaction.
There is no our type of app.
All the members of management team are
properly qualified .

13. Threats
-> High competition
-> Data security breaches
-> Rigidity

14. GOAL

15. Focus
(a)Customers
*Students preparing for
competitive exams.
*Various coaching institute.
*Daily audience reading Newspaper

16. (b)Earning
*Through the premium feature of our app
we will earn $1 quarterly from every user.
*We will also earn through providing
advertisements of other companies on our
app.
*The desired net income is one million US
dollar under 10 years.

17. Strategy

18. Strategic Goals
Newspaper and News channel:- we will provide the link
of various newspaper in our app.
Coaching institute:-We will provide an outline platform
for various coaching institute to maintain a database of
what type of word their students find difficult while
going through various Newspaper. So that those words
can be discussed within their classroom.

19. Competitors

20. Collaborators
*Various coaching classes
*Various Newspaper daily
*Various News channel

21. Context
The various coaching students who are
preparing for competitive exams need a
strong knowledge of general affairs as well
as English language & by using our app
both these purposes along with daily
Newspaper reading fulfilled.

22. Points of parity
Like ‘Newspoint’ app, this app will
provide the daily news.

23. Points of Difference
->With just one tap , we can found out the difficult
word meaning.
->Unlike other news app , this app will provide
personalized word collector.
->This app will also translate a complete sentence into
Hindi language.

24. Value To
1.Consumers-It will benefit to
consumers as it will increase the
strength of English language.

25. Value To
2.Collaborators- It will benefit the
collaborators as it will popularise
them among those who are not
familiar with them.

26. Value To
3.Company – The company will
benefit and earn money from the
consumers who will purchase the
premium version.

27. Tactics

28. Product
Attributes:-
*Word meaning on one tap.
*Personalized vocabulary builder.
*Translator of complete sentence.
Benefits:-
Easy to learn English language.

29. Costs:-
We are not charging from our users who are
joining us just for reading newspaper but we
are charging 1$ quarterly from the users
who are interested in having their own
personalized word collector.

30. Service
*We are providing the link of
various News channel and News
reading app on our app.
* We are providing a personalized
word collector.

31. Brand Meaning
*The word ‘Lingua’ means language and
News means Newspaper.
*And the word ‘LinguaNews’ means
enhancing your language by reading
Newspaper.

32. Price
->1 $ quarterly for customers who are
interested to have their own word collector.
->Channel member:- We will be charging 0.1 US
dollar per click on the website of various News
daily and News channel.
-> We will be charging 0.5 US dollar for a full
length advertisement on our app for one month
of news paper and News channel members.

33. Incentives
->Incentives will be given to those
customers that will refer this app to their
friends.
->Incentives will be given to loyal
customers for
their loyalty.

34. Communication
*For customers the key aspects of
the offering will be communicated
through various app updates.

35. *For collaborators, company
personnel & Stakeholders the
key aspects will be
communicated through
company based email
service.

36. Distribution
1. The key aspects of the offering will be
delivered to the customers through an app or
through our websites.
2. For collaborator, company personnel and
stakeholders will be delivered without any
charges including our premium functions
through the app of our website.

37. Implemen-tation

38. Infrastructure
->Software Development Team:- team of
software engineers will be responsible for
developing & updating App with new features.
->Marketing Team:-Team of 6 marketing
managers will do market analysis , analysing
consumer behavior & its competitors.

39. Infrastructure
->Operator Team:- Team of 10 members
should make sure that operation is
running efficiently & check if any changes
should be made to make it more efficient.
->Finance team:- Team of 4 members
should make plan of how much money
has to be invested for different activities
of company.

40. *The company aims to have a very good
and cordial relationship with all its
collaborators.
*The business analysts and the
management head will be responsible
for carrying out various transactions and
idea implementation of our
collaborators.

41. Schedule
-> Launch the app for beta testing .
-> Launch the website and our app for
general user, our strategies will be
covered by the response given to our
app by the customers during the beta
testing phase.

42. -> News based on the Initial
reviews and performance we will
reach out for an expansion
through the Stakeholders and we
will search for various
collaborators for the company.

43. DISCLAIMER
This presentation has been created by Shraddha
khanda , JECRC University , Jaipur , during a Marketing
Internship by Prof. Sameer Mathur , IIM Lucknow.