The document provides a marketing plan for a book exchange app called BookBoy. It aims to create an easy platform for students to buy, sell, and lend books. The plan details targeting students and exam preparation markets to reach 1000+ active users and 100+ vendors in the first year. It describes the app structure and features for profiles, searches, deals and payments. Revenue strategies include charging vendors and premium services while partnering with schools, festivals and e-wallet companies for visibility and transactions.

1. Marketing Planfor Android App-
BookBoy

2. .
Overview
BookBoy is a one stop solution
app for all your book
buying/buying/selling needs.

3. .
Executive Summary
Status Quo – Large demand of books by students who are
enrolled in colleges /schools and also by the ones preparing for
competitive exams ( CAT , UPSC , GMAT , GATE , etc.)
The task of finding the preferred book is cumbersome and time
consuming and often involves searching in multiple stores at
different locations

4. • The company aims to establish a network of students
, vendors and other third parties to create an easy
medium for book exchanges.
• The proposed method is via an easy to use app, to get
in touch with other people with similar needs and to
then get the demand fulfilled.
.

5. .
Mobile App Structure

6. • The app to have registered user profiles .
• The users can use the search option to look for books .
( Both second hand and new)
• Other users to quote the price at which the they want
to sell a book.
.

7. • The users can then click on the ‘Buy/Sell/Lend’
button to finalize a deal
• This way , the company can keep a track of the
number of sales and extract revenue.
• App to have the feature of e-wallet payment as well
as Cash transaction.
.

8. .
Target Consumers

9. • The major demand for books comes from
school students and those preparing for
competitive exams.
• The company aims to attract these
consumers to register themselves on the app
and thus control the major book flow.
• Company to convey the benefits and
bonuses via various mediums to do so.
.

10. Target for the first year of the
company
1000+ active users
100+ active book vendors
1000+ completed book deals

12. BRAND IMAGE
The company has to propose its core values which
align themselves with the youth i.e. affordability ,
easy to use , quick and reliable.
Company to provide discounts and coupons for
students to foster the image of student friendly
behavior.

13. BRAND VISIBILITY
The company to collaborate with colleges and schools to
get maximum students registered.
Bonus “App wallet money” for getting friends
registered.
Company to collaborate with the technical and cultural
festivals of schools/colleges to get visibility

14. Revenue
Tactics

15. The company aims to generate revenue using three
methods-
1) Revenue using wallet money transactions.
2) Registration charges for vendors and professionals
3) Charge for extra services such as delivery/return.

16. E-WALLET MONEY
Company to collaborate with major e-
cash companies to enable easy money
payment . Cut from each transaction to
create revenue.

17. Charge
from
Book
Vendor

18. Person registering more than 30 books in the profile
inventory to be classified as a vendor.
One time fees to be charged on crossing the above
mentioned mark
Fixed charge per 25 books sold from the app.
Free delivery for the vendors selling most books

19. Users to rate vendors based on inventory and service
Results to be sorted via rating.
Top rated bookstores to get waiver on fees.

20. Premium Services Charges

21. One time purchase to make the user eligible for premium
services
Free delivery of books above a certain MRP.
Premium users to appear on the top of search results.

22. The price of premium services to be finalized after
extensive surveys.
Price to be different for different user groups i.e.
professionals and students.

23. Structure and Working
Process

24. Front end and back end of app to be monitored
regularly for glitches.
At a later point , interns to be appointed to hired for
the two fold purpose of external perspective and
brand image building.

25. Signed Legal Contracts to be done with E-wallet
Companies , Delivery providers and Vendors for the
services demanded .

26. Signed Legal Contracts to be signed with E-
wallet Companies , Delivery providers and
Vendors for the services demanded .
In 2
years ?

27. Company to be occupy 40% book transactions in major
cities
10,000 plus users
1000+vendors
Expansion into other modes of education such as videos
etc.
Most downloaded education app in India.

29. Disclaimer
The ideas presented in this presentation have
been derived from extensive research and any
similarity to any existing idea is purely
coincidental and I do not claim ownership on
those ideas.
Created by Amol Singh(IIT D ) for an internship
under Prof. Sameer Mathur (IIM L).