These slides present marketing plan for mobile app 'Crack uR Exam'

1. Marketing plan for
android app –
Crack uR Exam

2. Index
Executive
Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

3. Executive Summary

5. 10th
IIT JEE
CAT
UPSC

6. Dilemma
And they are often confused
- What to study?
- How to study?
- Which coaching to join?
- Test series?
- How to solve paper?

7. Best way to succeed in any
exam is to learn from the
people who have already
cracked it

8. But where will I find them ?

9. ‘Get everything you need
in your pocket’

11. With perfect blend of technology and expert faculty
we aim to provide guidance to all the aspirants
with our new mobile app –
Crack uR Exam
Crack uR Exam

13. Situation Analysis
Company overview
Market overview
Target customers

14. Company Overview

15. 10th, 12th
IIT JEE
CAT
CA
GATECLAT
UPSC
BANKING
SSC
One solution
for all the
exams

16. Our mission is to give free guidance & help you climb the ladder of success
Salient Features :
 Get free education
 Learn from toppers
 Access video tutorials on your mobile
 Exam wise thorough preparation
 Learn smart tricks & tips

18. Market overview

20. Biggest competitor in mobile app segment –
Crack uR Exam Vs Unacademy
4.8 on
52,000 ratings
5,00,000 downloads

21. Points of Parity
Free Guidance
Exam specific courses
High quality content
Educators are previous toppers

22. Points of Difference
Lecture wise PDF & PPT also available
Save lectures & access offline too
Speed control option for videos
Practice questions & demo exams

23. All the students
Especially those students who live in villages
and can’t afford high coaching fees
Target Customers

24. GOAL

25. To become famous among students
1,00,000 app download in six months
Encourage students to go for the paid version

26. Strategy
 Target Market
 Value Proposition

27. Target Market
Customers Collaborators Company
Competitors Context

28. Customer needs
 High quality content
 Highly qualified educators
 Doubt solving
 Practice questions
 Test Taking strategy
 Carrier counseling

29. Collaborators
• Students
• Highly qualified educators
• Content designers
• App developers

30. Competitors

31. Value Proposition
Collaborator
Value
Competitor
Value
Customer
Value

32. Tactics
PriceBrand
Product Incentives
Commu
nication
Distribution
ServiceService

33. Vocabulary building
Editorial analysis
News analysis
Reading comprehension
Aptitude
Maths GD/PI

34. Services
Free Version Paid Version
Unlimited access to online & offline videos Interaction with tutors
Supporting PPTs & PDF documents Smart tips to solve problems in less time
Speed control option Previous question papers with solutions
Practice questions Exam specific test series (Charges extra)

35. Price
Premium version available at just

36. Incentives
Referral points given to attract more students
Referral points can be used while upgrading to premium version

37. Communication
 Advertisements
 Referral scheme
 YouTube channel & other social media
 Facebook page, WhatsApp groups

38. Distribution
Available at

39. Implementation
Infrastructure
Processes
Schedule

40. Infrastructure

41. Organization Structure
CEO
App
development
team
Smooth & user
friendly app
Content creation
team
Designing course
content
Marketing team
Product
marketing
Public relation
team
Investor,
Educator
relations
Data analytics
team
Feedback
analysis

42. Schedule

43. 2-3 months
• Find educators, Shoot video lectures, Design the app
6 months
• Launch free & premium version of the app
9 months
• Advertise the app & attract students
12 moths
• Find more educators, Analyze student responses

45. DISCLAIMER
Created by Shreyash Wadbudhe, VNIT Nagpur, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.