This document proposes a mobile app called DatIdea that helps customers choose the best mobile data and call plans based on their usage. It tracks daily usage and suggests optimal plans from different providers to save customers money. The app aims to target millennials in metro cities in India and offers free features like comparing all plans as well as premium features like a wallet with interest and cashback on recharges. It seeks to partner with mobile networks and retailers to promote the app through digital advertising and in-store promotions.

1. THE WAY THEY CONVINECE,THE WAY YOU DIFFERENTIATE

2. DATIDEA

3. WHICH
TO CHOOSE??

4. INSTALL
DATIDEA
SIMPLE:

5. MARKETING PLAN

6. EXECUTIVE SUMMARY

7. BY REFERRING DIFFERENT PLANS AS PER THE REGULAR
DATA AND CALL USAGE OF CUSTOMER,THIS APP SUGGEST
THE BEST PLAN FOR CUSTOMER WHICH FACILITATE THAT
SERVICE AT MINIMAL COST.
IT PROVIDES RECHARGE OFFERS FOR POTENTIAL PLANS AT
ABOUT APP

8. PROVIDES BRIEF DETAILS ABOUT DIFFERENT
COMPANIES DATA PLANS AND CALL RATES
FOR PREPAID AND POSTPAID MOBILES
TRACK YPUR DAILY USAGE OF DATA AND CALL
RATES
SUGGEST BEST PLANS AS PER YOUR
MONTHLUY OR YEARLY DATA USAGE
ABOUT APPLICATION
PROVIDES FACILITY FOR RECHARGE AND
WALLET OPTION
INCREAMENT IN MONEY IN YOUR WALLET
AT SPECIFIC INTEREST

9. TARGET CUSTOMERS
DEMOGRAPHIC:
TARGET CUSTOMER:MILLENIALS
AGE(16-35)
INCOME:HIGHER UPPER
LOWER UPPER
UPPER MIDDLE

10. TARGET CUSTOMERS
DEMOGRAPHIC:

11. TARGET CUSTOMERS
GEOGRAPHIC(INDIA)

12. GEOGRAPHIC:(CLASS A,B,C METRO CITIES)
PSYCHOGRAPHIC:CULTURAL,SOCIALLY GREETED
TARGET CUSTOMERS

13. WHY GEN Y???

14. ANALYSISS

15. GOAL

16. GOAL

17. GOAL

20. TARGET MARKET

21. TO HAVE DATA PLANS AND CALL
RATED AT MINIMAL RATE
POSSIBLE
TO SELECT BEST COMPANY WITH
BEST NETWORK ALL OVER THE
FLOOR
TO COMPARE PLANS AND TO
SELECT BEST VIABLE PLANS AS
PER RESPECTIVE DATA AND
CALL USAGE
TO MOVE FROM ONE COMPANY
TO ANOTHER BY MEANS OF
COMPARISION
 TO HAVE BEST COMPARED
PLAN AT LOWEST RATE
POSSIBLE
• CONSUMER NEEDS AND WANTS

23. SERVICE PROVIDER
 TO TRACK DATA AND
COMPARE IT AS PER YOUR
USAGE DIFFERENT PLANS
 KOMPARIFY,FINDER.COM
OUTPUT PROVIDER
 WHICH ALLOWS TO
RECHARGE YOUR DATA
PLAN OR CALL RATE AT
MINIMAL COST
 PAYTM.,FREECHARGE
COMPETITORS(EXHIBIT 1)

25.  LOW SUBSCRIPTION RATE
 FASTER PAYMENT
 INCREAMENT IN WALLET BALANCE AT CERTAIN RATE OVER
A PERIOD OF TIME
 SUGGESTION OF POTENTIAL PLANS AS PER USAGE
 DAY TO DAY USAGE ANALYSIS
 CONSTANT COMMUNICATION WITH CUSTOMERS
POINT OF DIFFERENCE(POD)

26. VALUE PROPOSITION

27. CUSTOMER VALUE PRPOSITION
OH!!1THIS CALL
AND DATA RATES
ARE TOO HIGH!!!!
SURF DATA AND
CALL RATES OF
EVERY
NETWORK
COMPATRE YOUR
CALL AND DATA
PLANS
ALTER OUR PLAN
WITH PREMIUM
POTENTIAL
OTHER PLAN
RECHARGE YOUR
DATA PLAN WITH
PREMIUM
TRANSACTION
AND CASHBACK
OPTION
SHARE YOUR
EXPERIANCE

28. ASSIST
NETWORK
DEALER
COLLABORATOR VALUE
PROPOSITION
COMMUNICATE
WITH
CUSTOMER

30. SERVICES

31. SERVICES
NEVIGATE
DIFFERENT
PLANS
LET YOU CHOOSE
BEST NETWORK
SUGGEST BEST
PLANS
PREMIUM CASHBACK
AND RECHARGE
FEATURES
EWALLET WITH
PREMIUM
INCREAMENT
AMOUNT OPTION

32. SERVICES
APPLICATION
CUSTOMER
NETWORK COMPANIES

33. FREE FEATURES
 FREE SURFING OF DATA AND
CALL PLANS OF DIFFERENT
COMPANIES
 RECHARGE AT PREMIUM
PRICES
 ANALYSATION OF DATA AND
CALL USAGE(DIALY,MONTHLY
 DIFFERENT PAYMENT MODE
OPTION
 FASTER SERVICE
FEATURES

34. PREMIUM FEATURES
 SUGGESTION OF POTENTIAL
DATA PLANS TO ALTER
 WALLET BALANCE OPTION
WITH CONSTANT
INCREAMENT IN WALLET
AMOUNT
 DAILY USAGE REPORT CARD
OF CALL AND DATA WITH
DIFFERENT SUGGESTION
 PREMIUM CASHBACK
OPTIONS ON RECHARGE
FEATURES

35. VALUE NETWORK
APP
FEATURED
CUSTOMER
VISBILITY
(ONLINE PRESENCE)
IN STORE PROMOTION
E-COMMUNICATION
(MAIL,SOCIAL MEDIA)
NETWORK DEALER
BRAND AMBESSADOR
YOUTH ACTIVITY
PROMOTION

37.  IN-STORE PROMOTION
 SOCIAL AND DIGITAL MEDIA
PRESENCE(FACEBOOK
,TWITTER,INSTAGRAM)
 PERSONAL COMMUNICATION
VIA EMAIL
 YOUTH ACTIVITY
PROMOTION
 ADVERTISEMENTS
COMMUNICATION TOOLS

39. IMPLEMENTATION

40. ORGANISATIONAL STRUCTURE

41. DISRIBUTION

42. THANK YOU