Pedagogy is an online education hub aimed at informing Indian youth about higher education opportunities through a mobile app that provides exam notifications, mock exams, and college information. With a target audience of students and parents, the app seeks to maintain competitiveness in the evolving e-learning market while generating revenue through advertisements. Key features include detailed course analyses, instant notifications, personalized counseling, and a user-friendly interface to enhance the educational journey.

1. PEDAGOGYThe online education hub, Android App
MARKETING PLAN
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3. KEY FEATURES

4. 1 EXECUTIVE SUMMARY
The incumbent need to eliminate naivety in this era of rapid information exchange
led to the foundation of Pedagogy. The company aims at enlightening the youth of
India regarding all matters related to pursuing higher education in the country itself
– encompassing all doctrines of study, namely engineering, medicine, law,
commerce and the like.

5. SITUATIONAL ANALYSIS
2• COMPANY OVERVIEW
Pedagogy aims to deliver quick notifications regarding upcoming exams, be it national, college or
school level. The company also aims to prepare them for these tests by conducting mock-
examinations developed by professionals – most of which shall now be organised through its
mobile app ‘PEDAGOGY”.

6. • MARKETING OVERVIEW
Today’s market is quite receptive to the developing culture of online education, websites and mobile
applications alike. As more and more cities and villages get access to cheap internet facilities, open
learning initiatives such as the one by Pedagogy will always be welcomed. However the major threat to
this sector is the rapid growth of competition, wherein more and more e-learning and college
awareness websites and portals are gaining ground.
• TARGET CUSTOMERS
The app aims to serve as a portal where, both students as well as their parents, can learn about the
changes in education system and also which line of higher study suits best for their ward. Other
customers include educational websites which can constantly update their content and adapt to
changing trends and developments.

7. 3 GOAL

8. The mobile application attempts to demystify apprehensions regarding
all such exams, or college entrances, college fests and various other
activities by providing each and every finest detail. Our services
include a portal for – Best colleges’ grading, career options, self
assessment, instant notifications, courses offered by various schools
and colleges, study in abroad guidance, and counselling therapy to all
the customer segments.
The main source of revenue will be through
advertisements, achieved through active
discussion, blog posts and promotions, on
the home screen of the app.

9. 4STRATEGY
TARGET MARKET
Customers: Apps are generally used by young to middle aged people, the
prior dominating, so the main attention is drilled at the youth.
Collaborators: Impressive Youtube channels which do not have an identity of
their own yet.
Company: The ‘technical’ and ‘media and public relations’ departments of
Pedagogy are solely responsible to keep the application and its contents healthy
Context: Majority of the website content to be contained in the app.

10. VALUE PROPOSITION
Customer Value: The main selling point of the company is that it is
unmatched when it come to regular and constant updates regarding changes in
myriad exam patterns, fee structure or even the syllabi of those exams. Students
feel more comfortable if they are informed about these changes much before the
twelfth hour.
Collaborator Value: Earn revenues through exposure and pay per click
schemes and even gain some popularity for their respective channels.
Company Value: Ensure long term brand loyalty if more and more downloads
are ensured for the app on the Android Playstore.

11. 5 TACTICS
• Detailed analysis of each and every course provided by colleges in India. Every
meticulous detail regarding entrance, pattern of examination, college cultural and
technical fests and placement records.
• Self-Assessment in the form of mock examinations tailored to suit aspiring
candidates of all genres.
• Instant notifications pertaining to various national/state/regional level examinations
along with their dates.
• Counselling/Expert advice pertaining to career options/college/stream choice
along with alternatives.
• Detailed data basing and ranking of colleges categorically
• Point of contact based interface to address each and every customer uniquely.

12. THE PLAYSTORE APP ICON
PEDAGOGY

13. 6 IMPLEMENTATION
Under the careful vigilant eye of the technical team the app shall be
constructed and tailored to suit every need of the customer, keeping in
mind key design elements and UI/UX to ensure a smooth experience.
Simultaneously, the content writing team and the media department
shall be responsible to incorporate updates and communicating
framework changes if any to the technical back-end team.

14. LASTLY

15. 7CONTROL
Rapid feedback and response teams constantly
survey the mobile market to contain any
incorrect information if uploaded and the
research team backs it up. It also keeps an eye
out for plagiarism and copyright issues. Regular
performance evaluations keep the flow of
control in check and helps decide future
investments and collaborations.

16. THANKS FOR WATCHING

17. THIS PRESENTATION WAS MADE BY SAYAN DAS, IITB FOR A MARKETING
INTERNSHIP UNDER PROFESSOR SAMEER MATHUR, IIML