English4U is an English learning mobile application that aims to improve users' vocabulary, writing skills, and speaking abilities. It offers both free and premium versions, with the premium version providing additional features. The application's key target markets are students, corporate employees, teachers, and homemakers. Its marketing strategy involves segmenting the market based on user type, highlighting unique features like offline use, and promoting through social media, emails, and advertisements to increase downloads and conversions to the premium version. Performance will be evaluated based on downloads, free to premium conversions, and user feedback.
A generation gap is widening in the workplace. As baby boomers (ages 51 to 69 or so) express reluctance about retiring, so-called millennials (roughly ages 18 to 34) have become the single largest demographic in the American labor force. Because of this, more older workers have found themselves being hired and managed by people much younger than they are.
A generation gap is widening in the workplace. As baby boomers (ages 51 to 69 or so) express reluctance about retiring, so-called millennials (roughly ages 18 to 34) have become the single largest demographic in the American labor force. Because of this, more older workers have found themselves being hired and managed by people much younger than they are.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
This powerpoint is a project we had to do on Digital Divide. :) Enjoy! btw, credit the works
By: Megan, Noah and Jessendra
do not copyright
you will be punished
:D
A presentation on preparing and performing at interview that will assist you in making sure that you stand the best chance of being offered your dream job.
It discuss about the gender identity, gender role, gender stereotype, How media defines male and female to be? and also discuss on objectification, self objectification, commodification, sexualization, in television, magazine, advertisement. film, disney world, etc.,
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Is remote working a blessing or a burden for companiesshubhamjain1340
COVID-19 has had an impact on almost every aspect of our daily lives, including overall productivity. The most significant change has been the concept of working from home. It is currently practised by roughly half of the country's population. This kind of exercise has never been done before on the planet. Will work from home in its current form be temporary or permanent? Can organisations see that as a viable option, especially with people claiming that the boundaries between work and life have almost vanished? We see changes in operational levels, changes in daily routines, and how workers stay on top of things outside of the use of work and productivity tools. Many major technology companies have announced plans to allow their employees to work from home for the majority of 2020. Others are making the transition more permanent. Some businesses have taken the following actions: Twitter announced that jobs would be able to be operated remotely "forever." Facebook Inc has announced that it will allow its employees to work from home until July of next year, while Google has extended remote working time for employees who do not need to be in the office until June of next year.
Visit at-: insellers.com
Ieee 2016 m.e m.tech project titles in cloud computing for java and dotnetElakkiya Triplen
Here, IEEE Project titles 2016 available for (B.E/B.TECH,M.E/M.TECH)CSE, IT etc. We provide final year projects / Engineering projects / IEEE projects full documentation and ppt. Dreamweb Technosolutions:- 73/5,3rd FLOOR,SRI KAMATCHI COMPLEX OPP.CITY HOSPITAL (NEAR LAKSHMI COMPLEX) SALAI ROAD,Trichy - 620 018, Ph: 0431 4050403, 7200021403/04.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
This powerpoint is a project we had to do on Digital Divide. :) Enjoy! btw, credit the works
By: Megan, Noah and Jessendra
do not copyright
you will be punished
:D
A presentation on preparing and performing at interview that will assist you in making sure that you stand the best chance of being offered your dream job.
It discuss about the gender identity, gender role, gender stereotype, How media defines male and female to be? and also discuss on objectification, self objectification, commodification, sexualization, in television, magazine, advertisement. film, disney world, etc.,
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Is remote working a blessing or a burden for companiesshubhamjain1340
COVID-19 has had an impact on almost every aspect of our daily lives, including overall productivity. The most significant change has been the concept of working from home. It is currently practised by roughly half of the country's population. This kind of exercise has never been done before on the planet. Will work from home in its current form be temporary or permanent? Can organisations see that as a viable option, especially with people claiming that the boundaries between work and life have almost vanished? We see changes in operational levels, changes in daily routines, and how workers stay on top of things outside of the use of work and productivity tools. Many major technology companies have announced plans to allow their employees to work from home for the majority of 2020. Others are making the transition more permanent. Some businesses have taken the following actions: Twitter announced that jobs would be able to be operated remotely "forever." Facebook Inc has announced that it will allow its employees to work from home until July of next year, while Google has extended remote working time for employees who do not need to be in the office until June of next year.
Visit at-: insellers.com
Ieee 2016 m.e m.tech project titles in cloud computing for java and dotnetElakkiya Triplen
Here, IEEE Project titles 2016 available for (B.E/B.TECH,M.E/M.TECH)CSE, IT etc. We provide final year projects / Engineering projects / IEEE projects full documentation and ppt. Dreamweb Technosolutions:- 73/5,3rd FLOOR,SRI KAMATCHI COMPLEX OPP.CITY HOSPITAL (NEAR LAKSHMI COMPLEX) SALAI ROAD,Trichy - 620 018, Ph: 0431 4050403, 7200021403/04.
Ieee 2016 m.e m.tech project titles in cloud computing for java and dotnetElakkiya Triplen
Here, IEEE Project titles 2016 available for (B.E/B.TECH,M.E/M.TECH)CSE, IT etc. We provide final year projects / Engineering projects / IEEE projects full documentation and ppt. Dreamweb Technosolutions:- 73/5,3rd FLOOR,SRI KAMATCHI COMPLEX OPP.CITY HOSPITAL (NEAR LAKSHMI COMPLEX) SALAI ROAD,Trichy - 620 018, Ph: 0431 4050403, 7200021403/04.
Con un curso de intensivo de EF se garantiza que cada 6 semanas pasas de un nivel a otro, aprendiendo nuevas habilidades lingüísticas de las que te sentirás orgullosa u orgulloso.
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
In today’s world, it’s essential to have an app in order to grow your business. As technology continues to progress at a rapid pace, app development is becoming more and more popular. Not only does it allow users to engage with your product or service, but it also allows your business to convert more customers.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
4. English may not be the most
spoken language in the world,
but it is the official language in a
large number of countries
5. English4U is an interactive
learning application aimed
at improving vocabulary,
enhancing writing skills by
reducing grammatical errors
and develop speaking skills
of it’s users. It is a platform
which enables everyone to
learn from the basics.
6. This app will be available to the users without
internet facility however with limited features. It will
be offered as both free and premium versions. The
premium version which is similar to an upgrade of
the free version will provide users with interesting
new features.
10. Innovation and Technology
competence.
Multiple amenities through
single platform
Advance Advertising and
Promotion.
New to Market.
Lack of awareness and
importance of the app in a few
areas
Less internet knowledge in small
cities.
Global Availability and
Accessibility.
More lucrative premium plans
to attract customers.
Large customer base
Distinction between the existing
applications and the new one
Conversion rate of customers
from fee to premium
11. There is a strong competition between the already existing apps and the apps
newly entering the market. Hence, Points of Parity (PoP) and Points of
Difference (PoD) play a key role in the promotion of apps
Points of Parity Points of Difference
1. Structured way of teaching grammar
from basics
1. Vocabulary and grammar lessons
offered as a package
2. Vocabulary quizzes with increasing
difficulty to enhance learning
2. It serves the purpose of dictionary as
well
3. Basic analysis of the performance in
the quizzes
3. Basic features of application which
enable offline operation by users
12. What makes it stand out?
English4U aims at the all-round development of an individual.The unique selling
point of this application would be it being the common platform for people
who are looking to improve their English in different spheres. It will be an
amazing avenue to master your communication skills as well as vocabulary
14. Market Segmentation
The main objective is to design
a marketing mix that precisely
matches the expectations of
customers in the targeted
segment.
English4U will mainly
segment the market on
the basis of –
1. Students
2. Corporate Employees
3. Teachers/Professors
4. Home makers etc …
15. The main challenge initially would
be to influence the customer
perception of the app/product and
make them believe that it is better
relative to other competing brands The aim of this app is to occupy a
clear image in the preceptor’s vision
avoiding any misconceptions caused
due to various factors
16. New Market Entry
This app initially be made available to the users
through Google Play Store which is an easy as
well as a huge avenue to effectively reach out
immense market base. Further, it would begin
to offer services through other gateways like
Apple AppStore, windows etc…
17. Market Trends and Analysis
• India has the highest population which in
turn would directly affect the high
internet usage
• The need for developing good grammar
and vocabulary has been continuously
growing since the past
• The increasing need could be justified
from the number of students interested
in going for higher studies and the
volume of people preferring corporate
sector for jobs.
• Hence we can conclude saying that the
app would have a good reception among
the customers
21. • The main targets for this product are the students and
the corporate employees.Also, the app being a
common platform to varied facilities it is certain that it
would receive a good welcome from all it’s users
• The effective technical analysis in the premium version
would be better than many other applications which
would also suggest the path of progression to the
customers
• However, there is this necessity to portray the correct
image of our intentions to the customers through
various channels of publicity and PR
22.
23. The 5 C’s of Marketing Strategy
CompanyCollaboration
Customer
Value
ContextCompetitions
24.
25. The aim of English4U is to provide everyone with an easy
learning forum and expertise in English speaking and writing.
At the same time, it should be kept in mind that the
customer value is the most important factor for the product
marketing. It should also be made sure that the Customer
PerceivedValue for the premium version doesn’t fall below an
optima. Conducting regular surveys regarding the application
and collecting the feedback from the customers would be of
great help not only in improving the product but also making
the customers feel their suggestions being valued.
26.
27. The key collaborators for this product
would be a few educational institutions
and emerging companies in corporate
sector could also be targeted
28.
29. The product if marketed according to the
devised strategy would earn profits to its owners
30.
31. Being a new application, there would be
many other apps with similar functions
available on same or different platforms
like Play Store,App Store etc… Hence
marketing should focus on the Unique
selling points of the product
32.
33. The rating of people who use the application would further
promote the product to new customers. Hence it is important
to ensure that there would be a tremendous improvement and
immense comfort in the learning through the app.
35. CustomerValue Proposition
The actions taken by the firm should
ultimately lead to the comfort of the
customers. This app would provide
several provisions that can be
accessed without internet which
attracts many customers. At the
same time, it should also be made
sure that the company doesn’t give
away too much for just nothing.
38. Unique Selling Points
The application needs to market it’s unique
offerings like a common platform being
made available to people where everyone
can enhance their speaking skills. It needs to
concentrate on the offering that it makes in
the free version which has more features
than many other competitors of it.
39.
40. This application provides the
following services –
• Dictionary
• Basic Grammar lessons
• Vocabulary quizzes
• Basic performance assessment
• Operation without advertisements
• Advanced search information about
a particular word
• Advanced quizzes and assessment
• Correction of grammar
41.
42. • The free version of the app will provide the facilities like – Dictionary,
basic grammar, vocabulary quiz and simple assessment
• However, the advanced version involves unique features like –
correction of grammar in the entered text, advanced learning lessons,
tests and assessment. It also would contain an online forum to
facilitate interaction and enhance learning experience
• The price proposed would be around $3. Since most of the
applications have the price ranges from $2 to $8, not all of them have
the features that are being provided by English4U. Hence, this would
be the cheapest affordable and best serving app to the customers
44. • The incentives to be given to the
customers can be in the form of
additional features being added to their
free version or reduction of price to
purchase premium version
• However, incentives can be in the form of
wallet money using which customers can
buy products in the outlets of it’s
collaborators
45.
46. There are numerous ways of communication in order
to reach out for all the targeted market segments. Most
common among them are –
• Featuring E-mails
• Promotion through online Social media groups
• Using promotional videos
• Newspaper advertisements
• Websites/ Blog posts
• App Sharing benefits to the users
47.
48. Company Infrastructure
As this product is newly entering
the market, it is essential that the
firm hires the experienced
professionals who can implement
progressive and creative strategies
for better profits
50. • The main aim of this app is to provide a basic and friendly English learning
atmosphere to all of its users
• The major contributions in the investments would be most likely from it’s
collaborators which would either be educational institutions or corporate
sector companies
• This would start off as a free app available in Google play store initially and
late would be made available on various other platforms
• Incentives would be given away for the acts of promotion, rating, survey
participation etc…
• The higher the conversion from free to premium users, higher would be the
profits
51.
52. • The final phase of the app would be
the evaluation of effectiveness of the
app which can be measured in
different ways
• A few of them being – total number of
downloads of the app; the net
conversion rate of users from free to
premium customers
53.
54. • Create and maintain a website
exclusively for the app
• Make a product video to increase
publicity
• Maintain a team to publicize the
app though the social networking
media
• Google Advertisements
• Relevant Icon to the app