Downloaded 14 times
Marketing plan for mobile app
- 1. Marketing Plan ForA Mobile App Elite Home-Service
- 2.
- 3. 1.Entering the marketas a Home Service App -New Startup 2.One App For all Home and Professional Services In Cities 3.Providing platform for small companies and Independent workers 4.Grabbing market share
- 4.
- 5. New Startup by agroup of Engineering Students
- 6. 1.Majority of thepeople in cities have Access to internet and smartphones today.
- 7. 2.Demand For Comfortin Personal Work
- 8.
- 9. 4.Small companies AndIndependent Workers -Looking for Expansion of their service
- 10. Target customers Working MiddleClass Segment with access to Smartphones and Internet in Cities
- 11. G O AL 1.To Achieve market share of 20% in 6 months in all Major cities. 2.Become one of the Successful Startup of the year 3.Good Brand Value
- 12.
- 13. 1.Pitching Urban middleclass People who are new to the City and looking for best Home and Professional Services at their Convenience Target Market
- 14. 2.Partnership with Trustedand expert service companies/independent workers
- 15. Working As aBridge Between potential customers and Small Companies
- 16.
- 17.
- 18. Value to theirmoney and time -Best prices -Convenient Scheduling Customers
- 19. -Increasing Their opportunity(market reach) -MinimalCharges -Increasing their market share and brand value Collaborators
- 20. Company -Increasing Brand Value- Preferred Choice for customers and partners -Grabbing Market Share -1 app, that's all you need for all the basic Services
- 21.
- 22.
- 23. Product Description Mobile Appto Book their Home Service - Variety of options - Scheduling at Convenience - trusted and Quality Professionals
- 24. Available S E R V I C E S Professional Services - Yogainstructor, Photographer, Make up professional, Birthday planner, Interior designer, Guitar teacher, Counselors, Tax consultant etc Home Services - Electrician, Plumber, Carpenter, Home cleaning, AC repair services, Pest control services etc
- 25. Rating and Review SystemTo choose Best option
- 26. Product Features Price andPayments -Pre approved Quote - best on market -Variety of payment options- Wallets,Internet Banking,Cash
- 27. Product Features Trusted And QualifiedExpert Professionals
- 28. Premium Version Rs 499/-for 3 Months
- 29. Premium Version -Get 2Free Services -Instant Booking - Person Arrives In less time(less than 30 mins) -First Preference -More Offers
- 30. INCENTIVES -Offers through Coupons(cash back,etc) -FirstTime App Install offer -Refer Friends for offers
- 31. Points of Difference 1.-Moreoptions- Food delivery from local stores -Especially providing home made food choice Goods delivery from local stores 2.Better rating and feedback system 3.List of available service and their ratings updated every 24 hr
- 32. Communication Social Media -Ads,Post Friends,Family Onlineand offline publicity and marketing - poster,etc
- 33. Distribution Mobile App -GOOGLE PLAY STORE,iOS APP STORE and WEBSITE
- 34.
- 35. Infrastructure -Office space thatserves as place for the team to work ,to maintain app related machines(servers,etc) and also contact point for partners
- 36. -Analysing Markets -Budget Fixing -FindingOffice Space -Complete all Necessary steps to enter the market(rules,regulations,etc) Business processes
- 37. -Finding potential sponsorsfor funding -Forming Team -Management,app dev,etc -Finding links to associate with potential partners Business processes
- 38. Schedule Completing the Businessprocesses in a time of 2 months Launching the beta versionat the end of 2nd month Final Product Launch :Last week of 3rd month
- 39. DISCLAIMER Created by SanthoshS,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow THANK YOU