The document outlines a marketing plan for an Android app named 'Dr Droid' that provides users with free treatment advice based on their symptoms. The goal is to acquire 35,000 subscribers within 6 to 8 months, targeting health-conscious individuals with revenue generation strategies from ad impressions and paid subscriptions. The marketing efforts will focus on social media promotion and collaborations with doctors to enhance user experience and offer effective treatment methods.

1. Marketing Plan
for an android app
{App Name -Dr Droid}

3. Executive Decision(1/3)
oBrief overview of the situation.
In the present situation people are busier they hardly get
time to take a doctor’s appointment and are not satisfied with
the money they charge, so an android based app “Dr Droid”
was launched by our company which will solve this
problem.
oCompany’s Product.
The product is an android app where an user who is sick,
by stating his/her symptoms in the app will get an almost free
treatment advice.

4. Executive Decision(2/3)
oCompany’s Goal.
The first goal is to get 35,000 subscriber within 6
to 8 months with a conversion rate of (2-5)% i.e.
from free to paid users, our company’s ideal goal is
to slowly target and convert a sizeable
percentage of 1.6 billion android users, so that
almost everyone gets a free treatment.

5. Executive Decision(3/3)
oProposed course of action.
First course of action is mainly app publicity in
social media sites, so that after 6-8months we get
a revenue of $3000 per month. After first phase
of 6 months appropriate recommendations will be
made in the app from the data collected in this time
period and a bigger campaign will be launched
after that.

7. Our company’s first product “Dr Droid”
is made for android based smartphone users.
“Dr Droid” will provide-an instant, virtually free
treatment to the ill unlike any other apps, present.
An Android
App

8. (1/2)
Some statistics regarding the market-

9. (2/2)
Top Competitors-
{Competitors include any health related apps.}
Competitor’s Name Number Of Subscribers
Practo - Your Health App 35,656
Doctor On Demand 10,116
Ask a Doctor 5,241

10. “Health conscious, price sensitive people who are
busy.” –are our target customers.
That would have included people above 40 but nowadays
young people are also tending to be more health conscious.

11. Goal

12. Goal
The first goal is to get 35,000 subscriber within 6 to 8
months with a conversion rate of (2-5)% i.e. from free
to paid users.
For earning revenue from the free version of the
app, Admob will be used. Admob will generate $1 per
1000 “ad impressions” and $0.25 per “clicks”.
If per free user is exposed to 10 ad impressions then its
expected to get a revenue of $337.75 from the free
users and $2474.5 from paid users (paying a minimum of
$4.99 per month) after 6 to 8 months.

14. Context -
Collaborators
Customers -
Target Market -
Target Market

15. Collaborator Value-
$0.99 per question asked.
Customer Value- person by stating his symptoms in the app
will get free treatment advice for common illness
(more
treatment procedures & medicines for many more diseases will be enabled
by paying $4.99 per month).
Value Offering

17. Product & Service(1/2)
Free Version-
The product is an android app where an user who is sick, by
stating his symptoms in the app will get free treatment advice for
common illnesses, available in the app's database, he/she will
also get access to basic health tips and first aid procedures.

18. Product & Service(2/2)
Paid Version-
-Treatment procedures and medicines for many other not so
common diseases will be enabled by paying $4.99 per
month.
-Entire app will become ad free.
-User will get three free questions to ask a doctor, after the
expiry of this free quota he/she can still ask questions to the
doctor for $0.99 per question.

19. Product & Service(2/2)
-User's prescription issued by the doctor will be saved in his
profile for further use (i.e. prescriptions no longer will get lost).
-Customers using the product can rate the service they received
from doctors and can notify us if they are not satisfied, we will
review the doctor’s answer and refund the customers if
necessary.

20. Brand
Logo
Name
App Name- Dr Droid.
Slogan- Free check-up for all.

21. Appy Awards, Best App Ever
Awards, AppCircus competition .)
Communication

22. Distribution
The product will be distributed through Google Play.
There are also some very good app stores like :
(GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore).
Where the product will also be launched, this will increase
the expected downloads 200% more compared to Google Play.
Doctors collaborating with the app will be given a software,
using which they can communicate with the user or write a
prescription.

23. Price
At $4.99 per month.
-Treatment procedures and medicines for many other
diseases will be enabled, the user just has to state his/her
symptoms.
-Entire app will become ad free.
-User will get three free questions to ask a doctor, after the
expiry of this free quota he/she can still ask questions to the
doctor for $0.99 per question.
Doctors will get $0.99 per question asked.

24. Implementation
o Infrastructure
o Processes
o Schedule

25. Infrastructure
The success of the product will depend upon app developers
(core to the company), who will enhance user experience and add
new app functionalities. App developers will also need to
update the app database so as to include more effective new
treatment methods for new diseases.
The panel of doctors who are collaborators of our company are
required to answer the questions asked by the users.

26. Processes
Our company’s first focus will be to advertise the app
through social networking sites like Facebook & Twitter
& through participating in app awards, this should be
done after finding the appropriate doctors & completing
the product fully. In social media selected people will be
paid $1 each for sharing the app’s download link.
After product’s maximum exposure through social
media sites, its expected to get $3000 in revenue
per month i.e. after 6-8 months. If this fails the
product’s marketing plan has to be changed,
otherwise the next processes should be followed.
Further modifications will be made to the app
after reviewing user’s experience with the app for
6-8 months such that maximum revenue can be
earned and at the same time make the customers
happy. Final modifications will be followed by
mass campaigning of the product.

27. Schedule
Selecting people from varied backgrounds for app publicity in
social media sites should be done within a month, selecting
a pool of approximate 20 doctors from all domains of health
should also be done within a month.
If our firm can’t earn more than $3000 per month within a
period of 6 to 8 months then the whole marketing plan has to
be reviewed in light of the new data collected for 6 to 8
months.

28. Created by : Tirthankar Mittra (Jadavpur University)
Under Prof. Sameer Mathur(IIM Lucknow)