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iNote: Marketing Plan
- 2. Marketing Plan • Executive Summary • Situation Analysis • Goal • Strategy • Tactics • Implementation
- 3. Executive Summary • With such a hectic schedule in today’s life, it is very important to keep a note about things happening around us. • iNote is created to be used by the people for the people.
- 4. What is iNote • iNote is an freemium app that can be used to take notes, set reminders ,set daily tasks ,goals ,appointments. • It offers latest features yet is very simple to use. Notes
- 5. Take notes and set reminders
- 6. Set daily tasks and goals
- 7. Never miss your appointment
- 8. Situation Analysis • Overview of company • Target customers
- 9. Company Overview • The company aims to provide a personalized digital assistant and improve the lifestyle of people through the introduction of app that lets people manage their schedule easily.
- 10. Target Customers • College students • Business people • Office workers • Salespersons • Teachers • Executives
- 11. Market Overview
- 12. SWOT analysis Lack of Experience Lack of staff Lack of collaboration with tech giants. Weakness Less price than Evernote More Features then the competitors Simple and Easy Strength Huge potential as the most downloaded app in notepad category Opportunity Competition from OneNote and Evernote Threat
- 13. Competitors • Microsoft OneNote • Evernote
- 14. Points of parity • 1)take basic notes with pictures • 2)cloud storage • 3)multi device support • 3)sync capability • 4)clipping information
- 15. Points of Difference • 1)Easy interface • 2)Social media integration i.e chat feature enabled • 3)Browsing capability • 4)Moving of completed task to a list of completed task automatically • 5) Daily, Weekly, Monthly stats about progress,% accomplishment.
- 16. Goal • App launch:March 2017 • Target • No. of downloads by April:1000 June :5000 October :20000 December :50000+
- 17. • Conversion Rate of atleast 30 % i.e 15000+ Premium on board by the end of first fiscal year. • Good word of mouth publicity and brand image on blogs and social media sites.
- 18. Strategy • Target market • Value proposition
- 19. Target market • What needs it will fulfill? • iNote will organize people’s lifestyle • Sync their notes with other devices • Create agendas, write memos and craft presentations for a company executives.
- 20. Collaborators • Developer • Designer • Advertising agency
- 21. Company Key stakeholders • Entrepreneurs • Executives • Investors
- 22. Unique Value Proposition Customer value Collaborators Value Potential As it has an easy interface it will help people to get organized easily. High Revenue Advertising in free App. The app has potential to become one of the most downloaded app on Play store as the need for the app is universal.
- 23. Tactics • Product • Service • Brand • Price • Incentive • Communication • Distribution
- 24. Free Features • 100 mb cloud storage • 2 device support • 10 notes/tasks a day • will show ads • send emails • chat enabled
- 25. Premium features • 15 GB cloud storage • Unlimited number of devices • Access your notes and notebooks offline • Send emails to people and share files with them • Ad free • Browse internet
- 26. Services • Update , Maintenance in every 3 months • Customer service 24*7
- 27. Brand • Positioning of the app as a personalized assistant . The ’i’ in iNote is to bring a emotional feeling of my app.
- 28. Price • App is free to download • Charge to access premium feature 1 Month Package 4$ 6 Month Package 19.99$ 12 Month Package 29.99$
- 29. Incentives • First 30 days free trial to all features • Extra 5 day trial for referring to other • Watch ads to try new features
- 30. Communication • Tech Blogs • Emails • Quora • Tech Events like TechCrunch etc. • Discussion on Reddit • Social media like Facebook, Twitter etc.
- 31. Distribution • Google play Store • Apple App Store
- 32. Implementation
- 33. Organisation
- 34. Schedule • Phase 1:Development of app • Phase 2:Beta release and final debugging • Phase 3:Promotion on Tech Blogs, Tech Events • Phase 4:Full App launch
- 35. Thank You
- 36. Disclaimer Createdby Vishal Gupta,IIT-BHU under a marketingInternship by Prof Sameer Mathur IIM Lucknow.