XamXpert is developing an Android app to help students prepare for competitive exams like IIT-JEE. The app will provide learning materials like notes, practice problems, exams with solutions, and video lectures. It will also offer doubt clearing forums and 1-on-1 expert talks. The marketing plan targets 11th and 12th grade students preparing for college entrance exams. It aims to maximize free downloads and convert users to the premium version, priced at $4.99, which provides advanced materials and longer performance analytics access. The app will differentiate through direct teacher access and easy information access across different levels and exams.

1. XamXpert
Marketing Plan for New
Android App

2. The Marketing Plan: Outline
Executive Summary
Situation Analysis
Goal
Strategy
Product
Implementation
Control
Exhibits

3. EXECUTIVE SUMMARY

4. XamXpert is a comprehensive learning
app for students preparing for IIT-
JEE,AIIMS, NEET and other competitive
exams.
Effective methods of excelling each
topic with ease and efficiency
Advanced problems and quizzes with
absolute solutions.
Video lectures and use of Animation
makes learning better for students.

6. Android has the largest
market share of 57% .
The product portfolio of
Google play store is very
diverse. It has all types of
apps from games to social
apps to personal apps like
calendars.
COMPANY OVERVIEW

7. MARKET OVERVIEW: COMPETITION
ROBOMATE + TOPPR
• 1 Million
Downloads
• 4.2 Rating
• 500 thousand
Downloads
• 4.5 Rating

8. TARGET CUSTUMERS
Despite the usability of the app
being open to a wide- range of daily
users, the target customers are
70%
of the potential consumer base, i.e.
11-12th class Students.

9. Most of the +2 Board Students are preparing for college
entrance examinations for their better higher studies.
This segment will generate the major revenue, as they are
more likely to buy the Premium Version.
 They are also an accessible consumer base, as they can be
effectively reached via Social Media and the Internet.
 Various innovations are bound to attract the tech-savvy
generation.

10. Goals

11. Short Term : Get Maximum number of
downloads and High ratings
Mid-Term : Converting Free users to Premium users
Post Mid-Term: Promote innovations to retain market
LONG TERM: Generate a revenue of $1.5 million i.e. target 1 million downloads

14. App
Characteristics

15. Learning Material for different competitive levels- Basic,
Moderate and Advanced.
Problems and Exams with thorough Solutions to understand
mistakes by students.
Video Lectures and Animation for easier and effective
learning.
Doubt Clearing Forums in which students can post their
doubts which will be soon be solved and explained by an
expert.
1-to-1 Experts talks with teachers with elaborate doubt
clearing and concept explanation.

18. COMPANY : ALL TEAMS
App Development Team
Teaching Experts Team
Content Creation Team
Marketing Team
Public Relations Team
 Data Analysis Team
Accounting Team

20. POINT OF PARITY:
Basic Learning Materials
can be almost same
according to given syllabus.
Doubt Clearing Forums
Coverage of Different
competitions.
POINT OF DIFFERENCE:
1-to-1 Expert talk with
teachers.
Easy Access to all the
information.
Better Analysis of test
series.

22. The good intentions of
XamXpert is providing high-
quality customer service.
Social Publicity and Giving
incentives to try the app are
important.
This strategy make the
customers aware about this app
generation.

23. COLLABORATION
The key collaborators of
XamXperts will be Online Video
Lecture websites/ exam-papers
sites/ well-known Faculties etc.

26. FREE VERSION
Basic and Moderate
Learning Material and
Notes.
Previous Examinations
solved Papers.
Access to Doubt
Clearing Forums.
Performance analysis
with archive of one
week.

27. PREMIUM VERSION
Advanced Learning
Material and Notes.
1-to-1 Direct expert talk
with teachers.
Access to Doubt
Clearing Forums.
Performance analysis
with archive of one year.

30. The Price of the
Premium Version the
App is 4.99$ at which
you can access all the
premium membership
features with Ease.

39. DISCLAIMER
Created By Himanshu Kala, IIT Bombay, During a
marketing Internship By Prof. Sameer Mathur, IIM
Lucknow.