This document outlines a marketing plan for an app called "Webcasts Made Easy" that allows users to create and participate in webinars, podcasts, and online meetings and events. The target markets include businesses, educational institutions, event managers, and individuals interested in skills development. The app will initially launch on Google Play and then Windows Store and App Store. The plan aims to generate 11,000 downloads and 700 reviews in the first two months and earn ₹150,000 in sponsorships within 1.5 months. Key features of the app include screen sharing, comments, recordings, and customization options. The marketing strategy involves communication channels, collaborations, and free initial access with premium upgrades.

3. THE OUTLINE

10. Think beyond webinars
& podcasts

15. MARKET NEEDS AND WANTS

16. MARKET
SEGMENTATION

17. Business & corporate houses
Tech Edu-Startups
Massive Open Online Courses
Academic Institutions & training
centres

18. Music classes
Dance Classes
Gym & Yoga
Instructors
Event Managers
Energetic youth

19. MARKET POSITIONING
Webcasts Made Easy
An app that banks on techno-savvy aspect to
unleash state of the art webinars, podcasts,
conferences, meetings, recording videos, etc. that
it becomes a must have tool in the kitty for
everyone.

20. MARKET ENTRY
Webcasts Made Easy
Will be initially available in play store.
Gradually will be made available both in
windows store and app store.

22. To generate 11,000 customer viewership/
downloads and 700 reviews in the first two
months of its release.
Target to obtain at least Rs.1,50,000 in
sponsorships within one and half months.

26. The most important collaborator
The platform where the application will be launched.
Others
Edu-startups, business houses, entrepreneurs, event
managers, academic institutions, independent tutors &
instructors and skill development & rural development
wings of the Indian Govt.

28. The strategic
business unit
responsible for -
• Developers and
Maintenance of app – App
Developers
• Worldwide Marketing and
Promotion – Marketing
Department
• Sponsorships – Tie-up
partners
• Distributors –
& Suppliers
Key
stakeholders -
• Developers
• Marketing
Management
Team
• The
Collaborators
• Distributors/
suppliers

31. Points of Parity

32. For Attendees
 Join & participate in online events, webinars, business
meetings & group conference
 Listen in using one-touch dialing or VoIP
 View the event speaker’s slide presentations up close
 Participate in polls, raise your hand and ask the event
speaker a question
 View active speaker’s webcam

33. For Organizers
 Schedule a single occurrence Webinar.
 Edit any scheduled Webinar
 View a count of registrants for an
upcoming Webinar
 Share upcoming an Webinar's registration
link

34. For Presenters
 Share device's screen with the
audience
 Use drawing tools to whiteboard or
markup/annotate content

35. Points of Difference

36.  Comments & queries raised by every participant will be
displayed onscreen
 Option of auto-recording the webinar or session
 Full Screen view of slides available
 Screenshots accessible anytime during the session
 Customized volume control options to set speed & pitch
for every new session
 Pdf version of slides available after few days of webinar
 Dual recording options – audio and video files

37.  Promotes Skill Development & Rural Development
Projects of Indian Govt.
 Option to share online via youtube, facebook, whatsapp,
email & Bluetooth
 Attract event management firms ranging from sports to
music to fests to food festival to dance academies, etc.
 Users can participate in breakout rooms
 Users can view and participate with ‘custom pod’
applications

39.  Working towards customer delight to ensure Brand Loyalty
 Quick Bug Fixes
 New tunneled connection indicator
 Better compatibility with upcoming changes to H.264 streams
 Consistent innovation based on users reviews

40. COLLABORATOR VALUE
 Targeting skill development & rural development projects fo
Digital Literacy will craft Brand Positioning
 Periodic mails on improving webcasts & skyrocketing their e-
learning or online venture will ensure Loyalty & Expansion

41. COMPANY VALUE
By providing state of the art tools & cutting edge
technology to promote e-learning and webcasts will
yield mass dissemination by providing unmatchable
features at unbeatable price

43. Unmatchable Service
Unbeatable Price
A Novelty….
A Revolution !!!!!!!

45. This app will revolutionize the e-learning and
online business that we perceive today. Banking
its array of features as USP, it is poised to be an
indispensable brand in the market and students,
tutors, corporate houses and entrepreneurs
vouch for its capabilities and usefulness !!

46. PRICES Works on “Freemium model”
Free download for 1st month
Unlock added features at 0.99$
onwards
Premium membership - $3.99

48. For users –
 Referrals upto 30 will get upgraded to premium account.
For collaborators –
 Periodic mails on improving webinars & podcasts, skyrocketing blog
following and achieving customer satisfaction.

49. COMMUNICATION

50.  Official Blogs
 Email Marketing
 Social Media groups and communities
 Promo Videos
 Official Facebook Page
 Webinars
 Q&A Forums like Quora

52. Google Play Store
The information on the other communication channels will
redirect all the users to Google Play Store.
After download, the users are asked to sign up with his
phone number and email id. After doing so, the user is
provided with an unique id for referrals.

55. INFRASTRUCTURE
A marketing team with sub groups focusing on
communication channels, distributors & suppliers, along
with techno-savvy & research team

56. App Development
Marketing
Research on statistical information
Contacting collaborators, distributors &
suppliers
Advertisement via different channels

57. Launch of app is June-
July
Free trial download;
premium facility
available
Use the app free for
first one month and its
value
Lookout for
collaborators, volunteers
and sponsorships
Roll out prizes & offers to
woo new customers

59.  Apps downloads
 User Reviews
 User Ratings
 Referrals
 Comparative Analysis with other competitors
 Google Play Store- Whether featured amongst Top Free,
Top Paid & Top Grossing Apps

61.  Create a landing page by make sure to always create an official landing
page for your app with strong visualizations and focus on end value, so
users and the media can trust this app.
 Create a product video and make it creative, thought-provoking or
personal. Tell the story, but in a way people can identify with.
 Join Developers & Entrepreneurs Groups on Social Media to increase
your visibility on social media groups & communities, especially LinkedIn,
Google+ and Facebook, to become better known among entrepreneurs
& app developers go.
 Create An Eye Catching App Icon.
 Get Featured On Mobile App Review Sites.

62. LETS RECAP

63. CREDITS
 Text book on Marketing Management by Philip Kotler.
 Various HBR articles on Marketing Plan.
 Google Play to analyse the competitors.
Images
Link
http://www.istockphoto.com/in/photo/friends-listening-music-on-line-and-singing-gm657424394-119812985
http://www.istockphoto.com/in/photo/cooking-using-digital-tablet-gm182060315-20658669
http://www.istockphoto.com/in/photos/learn-guitar-from-
apps?excludenudity=true&page=1&phrase=learn%20guitar%20from%20apps&sort=best
http://www.istockphoto.com/in/photo/successful-internet-business-gm157305208-22293535
http://www.istockphoto.com/in/photos/mobile-app?excludenudity=true&page=1&phrase=mobile%20app&sort=best
Sl No. Link
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64. Created by Ravi Deo Chandra, Nift Chennai during
marketing internship by Professor Sameer Mathur,
IIM LUCKNOW.
Disclaimer