This document provides a marketing plan for KiHep, an application designed to help children with vision or physical disabilities live normal lives. The plan outlines KiHep's accessibility, safety features, target markets of people with disabilities, and promotional strategies. It describes distributing KiHep directly through app stores and communicating its offerings of adaptive games, videos and phone accessibility to customers, partners and employees.

1. MARKETING PLAN
A marketing plan a comprehensive document or blueprint
that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities
involved in accomplishing specific marketing objectives
within a set time frame.

2.  KIHEP
 Helping the children with vision disability or physical
disability live a normal life.
 Application provides with games, Study audios and
videos .
 Special gestures used to access the phone.
EXECUTIVE SUMMARY OF THE PLAN

3.  1. Accessibility: Inclov is fully accessible to people with
visual impairment through screen reader and talkback
 2. Safety: Made to be very secure for all users to
protect privacy and keep away spammers and fake
profiles
KIHEP OVERVIEW

4.  Accessible to billion people worldwide through Play
store or IOS Store.
 The figures vary slightly from researcher to
researcher but the fact is that mobile is really big.
 Revenue is generated through in-app purchases, in-
app ads, and big data accumulation.
 The most promising sections are social networks,
utility, advertising, and productivity.
MARKET OVERVIEW

5.  Conceptualized as standalone solution to improve quality of
life of visually impaired.
 Income earned should be enough to serve the interest of
workers
 BASIC AIM : Help the blind people to do all the things
normally.
GOAL OF KIHEP

6.  Customers : The need to be fulfilled by the offering is
to serve the people with vision disability and health
disorders.
 Unique selling proposition : Helping out the needy
and earning by a new idea
TARGET MARKET

7.  Collaborator : The collaborators (e.g., suppliers,
channel members, and communication partners) and
their strategic goals are as follows :
 Suppliers : The supply is through direct
communication.
 Channel members : Between the customer and
supplier
 Communication partners : “ Patience is the golden
rule to use this application.”
TARGET MARKET

8.  1.The cherry on top is a powerful keyboard that helps
users transitioning to text - growing with the child as he
or she develops.
 2.Kihep connects blind people who need assistance with
sighted volunteers who want to help out via a direct
video connection.
 3. A sensor which replies when person gives commands.
 4.It uses voice recognition to convert voice to text, so
deaf people can “hear” phone calls by reading.
ATTRIBUTES

9.  Any brand is a set of perceptions and images that
represent a company, product or service. While many
people refer to a brand as a logo, tag line or audio
jingle, a brand is actually much larger.Importantly,
brands enable a buyer to easily identify the offerings
of a particular company.
 Kihep - Package for those who lack some abilities but
this application tries to complete them.
BRAND OFFERING

10. Key elements
KiHep
A WORLD
BEYOND
VISION.

11.  It has a great significance that is ‘Ki’ stands for KIDS.
 ‘Hep’ stands for help.
 The name holds a lot of significance.
Kihep
KiHep

12. "A world beyond vision."
SLOGAN

13.  Normal, to some, is a beautiful face Normal
to some , is a silent chase.
To win the hearts of million
To shine in the eyes of trillion.
JINGLE

14.  Offered to customers directly at reasonable price.
 Price of games for children - $2 dollar per game.
 Free trials available for the games.
 Accessibility of the phone features are free.
 Study videos are chargeable as per the content.
PRICE

15.  Incentives offered to customers (e.g : price
reductions)
 1.If the person is a regular user then the price
reductions are done.
 2. Free trials available.
 3. Interesting Offers during festive season.
INCENTIVES

16.  Company personnel (e.g., bonuses)
 Employees offered bonus on festivals.
 Extra services provided such as gift cards
COMPANY PERSONNEL

17.  Key aspects of the offering (i.e., product, service,
brand, price, and incentives) are communicated to
target customers, collaborators, and company
personnel and stakeholders.
 Product service : The services to be availed on Play
store or IOS.
OFFERING

18.  Direct channel I . e no intermediaries.
DISTRIBUTION OF THE PRODUCT

19.  Promotions : It could be done via Social networking
sites frequently used.
Benefits of such a promotion:
 1. Mass reach
 2. Cost Effective
 3. Convincing
 4. Easy to be done
PROMOTIONS

20.  Organizational structure defines how activities such
as task allocation, coordination and supervision are
directed toward the achievement of organizational
aims. It can also be considered as the viewing glass or
perspective through which individuals see their
organization and its environment.
Organizational structure

22.  Processes : Outline the business processes involved in
implementing the comp. strategy and tactics.
 STRATEGY : Help people and satisfy them.
PROCESSES OF KiHep

23.  BY : Deeksha Kumar
Amity school of Economics , Noida
Submitted to :
Prof. Sameer Mathur
THANK YOU !