Pineapple is launching a new product called the B-Pad tablet. It analyzes its strengths as providing simple functions at low costs with regional language and calendar support. However, it faces weaknesses in after-sales support and competition from more established brands. Pineapple's vision focuses on innovating affordable technologies. Its goals are to increase sales by 30% in 18 months. The document discusses Pineapple's organizational structure, SWOT analysis, strategies for finance, marketing, production, HR, integration, pricing, implementation and corporate social responsibility which includes setting up prostitution rehabilitation centers.

1. Product Launch
S.Y.BMS [A}
M.L.Dhanukar College of Commerce
By:
Siddhesh Bagwe 06
Varun Achrya 01
Dhiraj Chorghe 14
Kunal Kadam 30
Sanchit Kini 40
Sanket Mhatre 52

2. PINEAPPLE

3. Browsing
Email
Photos
Video
Music
Games
E-Books
FAR BETTER AT SOME KEY
NET
BOOKS
THINGS
B-PAD
SLOW
LOW QUALITY

4. VISION
Our VISION focuses on innovating, designing and using the latest
technologies to develop products at affordable prices.
MISSION
We want to be one of the top electronic gadget manufacturing
companies.
GOALS
"Increase sales by 30 percent over the next 18 months"

5. ORGANISATIONAL STRUCTURE
SMART
PHONES
LAPTOPS
TABLETS

6. SWOT ANALYSIS
INTERNAL
Strengths
1.Provide simple functions at much lower costs e.g.- Loud speakers,
wireless FM, ultra long lasting battery life.
2.Regional languages support, Indian calendars, Torch .
3.Most phones are dual SIM/Triple SIM phones .
4.Due to android support a lot of basic applications can be run.
Weaknesses
1.Poor after sales support .
2.Many consumers in this group still trust samsung.
3.User interface for not so tech-savvy consumers , Unreliable.

7. EXTERNAL
Opportunities
1.Low-end phones market has become very competitive .
2. Cut-throat competition has made Dual-SIM phones being available..
3.Can be used as simple second phones.
Threats
1.Threat from low price well known brands.
2.Other lower end phones brands.

8. Unique Selling Proposition
High end functions at lower price

9. MARKET POSITION

10. FUNCTIONAL STRATEGIES
Financial Strategy
Financial aspect of business deals with primary raising. admin, & distributing funds for the
purpose of business operation. This financial process has two major dimensions
a) Determination of total amount of funds that org use.
b) Determination of specific asset to be used in an efficient manner

11. MARKETING STRATEGY
(ABCD)
A – Affinity Marketing
Also known as Partnership Marketing, this technique links complementary brands,
thereby creating strategic partnerships that benefit both companies. While one adds value to
existing customers by generating more income, the other builds new customer relationships.
B-Buzz Marketing
It involves cultivating opinion leaders & getting them to spread info about product or
service to others in the community. It refers to public talking about an event idea, brand, etc.
C-Call To Action Marketing
CTA is a part of inbound marketing used on websites in the forms of banners text or
graphics. It is meant to promotes a person to click it and to move into the companies website.
D-Diversity Marketing
Diversity Marketing - The aim of this strategy is to take into account the different
diversities in a culture in terms of beliefs, expectations, tastes and needs and then create a
customised marketing plan to target those consumers effectively.

12. PRODUCTION STRATEGY
On the product side, Pineapple has a wide range of phones with different features and thus
offering variety to the customers. Pineapple has a lot of interesting and thoughtful products.
Pineapple has been able to successfully identify the needs of customers and design products
appropriately.
HR STRATEGY
A coordinated set of action aimed at integrating an organization's culture, organization people,
and system in order to get the business goals....Hr strategy is a vision for the
organization...The whole organization must engage with strategy....

13. Integration Strategy
Horizontal Integrations
We are following horizontal integration strategy by tieing up with BSNL for extensive
marketing of our product.
Diversification
Concentric
As we are already having our smart phones and laptops into the market, so we are bringing
our new product called B-TAB for more reliability
Intensive Strategy
Market Development
This strategy involves introducing present products new goegraphically area and thereby
increase revenue by reaching new areas.

14. PRICING STRATEGY
It’s at the core of pineapple to serve the customers by proving them with lower cost, value for
money products. Thus pineapple will adopt penetration pricing in the urban market because
placing our product at a lower cost will serve our purpose and make the customer rethink
before buying other competitors product such as Nokia, Samsung, etc which are at a high price
segment.

15. STRATEGIC IMPLEMENTATION
Clarify Your Strategy
The first step is to clarify your strategy in a way that people in your organization can rally to
support its implementation. Done well, this strategy will tie together your goals and
objectives and clearly explain what you intend to do.
Communicate Your Strategy:
Communication is the second C. Powerfully communicating the essence of your strategy at
every level of the organization using multiple mediums is the key here. In short,
communicating the strategy provides the “connective tissue” throughout the organization
that helps people understand the big picture.
Cascade Your Strategy
Cascading strategy is the proverbial rubber hitting the road. The bulk of the work in
implementing strategy is done at this stage. It is the team meetings, the one-on-one
coaching, the process improvements, the customer meetings, and the responses to the
market that, in alignment with an organization’s strategy, can make a tremendous
difference for an organization.

16. CORPORATE SOCIAL RESPONSIBLITY
In reality the notion of ecological responsibility and business responsibility are similar. Both
reject waste and profiligacy. So we would want to be stewards in in profits as well as CSR. Thus,
we have setup Prostitute rehabilitation centers in our functional areas.