This marketing plan is for an Android app called EasyEdit that allows users to quickly cut or merge audio and video files. It aims to target students aged 16-30 who need such an app for school projects. The app allows two cutting methods not found in competitors. It will be promoted through social media and distributed via the Google Play store. Both free and premium versions will be offered with additional cutting features in the premium version. The goal is to increase revenue and customer value by the end of 2018 through this new app.

1. MARKETING PLAN
EASYEDIT(ANDROID APP)

2. What is Marketing?
• Marketing is defined as "the activity, set of
institutions, and processes for creating,
communicating, delivering, and exchanging
offerings that have value for customers,
clients, partners, and society at large."

3. AUDIO
&

4. LOGO
SLOGAN: “I’m all for the scissors. I believe more in the scissors than I do.”

5. A SELECTIVE ANDROID APPLICATION TO
MAKE EASY CUTS IN AUDIOS AND VIDEOS

6. Importance of Mobile App
WWW.GUSANI.COM

7. CLOSEST COMPETITOR
video audio cutter
APP THAT IS CLOSEST
TO OUR PROPOSAL
AND ALREADY
AVAILABLE ON
GOOGLE PLAY-

8. 1.
EXECUTIVE
SUMMARY

9. 1.1 WHAT IT DOES:
This app is used to cut or
merge an audio or video very
quickly.

10. 1.2 COURSE
OF ACTION
It asks the user whether to cut or
merge the audio or video. If you
want to merge it is similar in all
apps but for cutting it asks 2
questions whether to cut the
selected portion or to retain only
the selected portion of the original.

11. 2.
SITUATION
ANALYSIS

12. 2.1 COMPANY
OVERVIEW
CORE COMPETENCIES
COMPARATIVE ADVANTAGE:
With our Easy Edit app we will be able to cut in 2 ways:
1.Cut the selected portion from original audio or video
2.The selected portion forms a new video
The first type of editing is not available in our competitor VIDEO
AUDIO CUTTER

13. 2.2 MARKET
OVERVIEW
CLOSESTCOMPETITORS
APPTHAT IS CLOSESTTO OUR PROPOSALAND
ALREADY AVAILABLEON GOOGLE PLAY-
VIDEO AUDIO CUTTER
POTENTIAL CUSTOMERS
ALLTHOSEWHO NEEDTHIS APP ARETHE
STUDENTS BETWEENTHE AGE 16AND 30.

14. 3. GOAL

15. THUS ITS
GOAL:
ITS MAIN GOAL IS
TO REACH THE
STUDENTS WHO
ARE DOING THEIR
PROJECTS

16. WHAT DO WE WANT TO ACHIEVE?
• 40% INCREMENT IN REVENUE AND
20% INCREMENT IN CONSUMER
VALUE BEFORE END OF THE YEAR
2018

17. 4.
STRATEGY

18. VALUE
PROPOSITION
CUSTOMER VALUE:
POSTIONING
How will we position our app in the
minds of our target consumers ?
How is our app different from our
competitor?

19. POINTS OF PARITY:
With our Easy Edit app we will be able to cut in 2 ways:
1.Cut the selected portion from original audio or video
2.The selected portion forms a new video
The first type of editing is not available in our competitor VIDEO
AUDIO CUTTER and all other apps.
So using the Easy Edit app we can do this step in single click but
in other apps we have to cut and merge and do many operations.

20. POINTS OF DIFFERENCE
• Easy Edit app is user friendly
• This app cuts or merges the audio or video
quickly without any change in the quality of
the original.
• The original audio or video is always safe, a
new file will be created if we edit the original

21. 5.
TACTICS

22. 5.1
PRODUCT
BENEFITS:
It helps it editing the audio and video quickly
with the same quality of original.

23. 5.2 SERVICES
• FREE VERSION FEATURES-
ALL BASIC FEATURES ARE FREE.
• PREMIUM VERSION FEATURES-
ADDITIONAL FEATURES LIKE CUTTING THE SELECTED
PART OF THE VIDEO ARE IN THE PREMIUM
VERSION.THE CHARGES ARE MINIMUM.

24. 5.3 BRAND
• NAME: EASY EDIT
• LOGO:
SLOGAN: “I’m all for the scissors. I believe
more in the scissors than I do.”
5.4 PRICE
• The price of a PREMIUM Version Of our
App is 1$

25. 5.5
COMMUNICATI
ON
PROMOTING OUR APP
THROUGH SOCIAL
NETWORKING SITES LIKE
FACEBOOK, WHATSAPP,
TWITTER, ETC.

26. 5.6
DISTRIBUTION
OUR APP CAN
BE
DISTRIBUTED
THROUGH
GOOGL
E PLAY.

27. 6.
IMPLEMENTA
TION

28. COLLABORATORS
OPERATIONS
(COMPANY)
DISTRIBUTORS
• GOOGLE
PLAYSTORE
USER
INFRASTRUCTURE
P

29. PROPER FORMULATION
AND IMPLEMENTATION
• A GOOD MARKETING STRATEGY COULD BE
SABOTAGED BY POOR IMPLEMENTATION
• THUS, STRENGTHENING ITS R&D DEPT. IS A
MUST
• SHOULD GATHER LATEST TECHNOLOGICAL
INTELLIGENCE
• SHOULD AIM FOR HIGHER CUSTOMER
SATISFACTION
• WOULD LEAD TO: POSITIVE FEEDBACK, WORD
OF MOUTH AND CUSTOMER EXPANSION

30. SWOT Analysis
Strength
• NEW FEATURES
AVAILABLE IN THE
PREMIUM VERSION
• APP IS USER FRIENDLY
• QUALITY OF THE
EDITED PART IS SIMILAR
TO ORIGINAL
Weakness
SUCCESS DEPENDS ON
USAGE OF THE
AND THEIR LIKING
Opportunity
• CAN ALWAYS LEARN
FROM EXISTING APPS
• USE BETTER AND
ADVANCED
TECHNOLOGIES THAN
Threats
TOUGH COMPETITION
FROM EXISTING
ESTABLISHED APPS

32. REFERENCES
• www.shutterstock.com
• www.appnext.com
• https://play.google.com/store/apps?hl=en
• www.presentationprocess.com
• http://www.thepassivevoice.com/2015/10/im-all-for-the-scissors/
• https://en.wikipedia.org/wiki/Marketing
• https://www.google.co.in/webhp?sourceid=chrome-
instant&ion=1&espv=2&ie=UTF-8#q=marketing%20techniques
• https://en.wikipedia.org/wiki/Marketing_strategy
• https://www.google.co.in/search?q=MARKETING+PICS&espv=2&biw=102
4&bih=667&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjznbGAo_HNAh
UHt48KHVQcD5QQ_AUIBigB

33. DISCLAIMER
Created by T.C.BALAMURUGAN, P.S.G. TECH
COIMBATORE, during a Marketing Internship under
the guidance of prof. SAMEER MATHUR , IIM
LUCKNOW.
(See www.IIMInternship.com)