This document provides an overview and agenda for a webinar on the Coupontools mobile engagement platform. The webinar will include introductions of the leadership team behind Coupontools and #getfrostii, a discussion of what mobile engagement is and how the Coupontools platform addresses it, an overview of the platform's key features including delivery methods and analytics, a live demonstration of the backend system, a question and answer session, and a review of the service package options. Case studies will also be presented showing how the platform has driven engagement and revenue for clients in industries like consumer packaged goods and professional sports.

1. Presents
#getfrostii Friday’s
Webinar 1 – Product Overview and Value Proposition

2. Chesné Pakulak
VP Business
Development
2
Today’s Agenda
#getfrostii Friday’s – Inaugural Webinar
1. Introduction
Meet the key members of the team behind both Coupontools
and #getfrostii.
2. What is Mobile Engagement?
An overview of what encompasses mobile engagement and
how it addresses your clients needs.
3. Key Features
How the Coupontools platform has been meticulously
designed to capture and engage the modern consumer.
4. Live Walkthrough
Live demonstration of the comprehensive backend.
6. Question & Answer
Your questions answered directly.
5. Service Packages
Explore the packages offered, as well as the exclusive
attendee discount!

3. Introduction

4. Chesné Pakulak
VP Business
Development
4
A Word from Our Partners
We’re very pleased you have
taken the time out of your busy
schedules to attend our first in a
series of webinars. The format
of these installments will evolve
over time, incorporating your
feedback and success stories.
We trust that as you become
familiar with the Coupontools
platform, you will share our
enthusiasm for this next chapter
of marketing.
Please know we are committed
to your success! Take
confidence that we will continue
to lead, educate and innovate.
“
“A good hockey player plays where the puck is. A great hockey player plays
where the puck is going to be.” — Wayne Gretzky.
t D.
Our Welcome Message
Thank You for Joining Us

5. Chesné Pakulak
VP Business
Development
5
The Leadership Team
Embodying Vision and Dedication
Tom Hendrix
CEO - Coupontools
Brian Pike &
The #getfrostii Team
Chesné Pakulak
VP Business Development
With a presence in both North America and Europe, our companies are perfectly situated to support an international client-base.
The complete team; comprised of Software Architects, Developers, Marketing Mavens, Veteran Sales Professionals, and
Entrepreneurs total 15 devoted and enthusiastic individuals.
Our clientele encompass Auto Manufacturers, Professional Soccer Teams, Breweries, Restaurants and QSR’s, Soft Drink
Producers, and more.

6. Chesné Pakulak
VP Business
Development
Reliability
Coupontools take reliability
and security very seriously.
That’s why we’ve partnered
with Amazon Cloud to provide
you with blazing fast speeds
and rock-solid reliability.
Innovation
By pioneering a new
technology we open up the
way for imitators to follow our
path. That’s why we will
continue to innovate and lead
the way in cutting edge mobile
engagement tools.
Support
Support is a critical component
of any service provider.
Weekly webinars and how-to
videos are the primary support
vehicles.
However, #getfrostii can
provide 1-on-1 support or even
managed services as needed.
Relationships
By providing effective tools
utilizing the latest technology,
our partners enjoy many
rewards.
But we don’t stop there. Our
commitment is to always listen.
After all, how can we continue
to lead without your help?
Our Commitment
A Great Product Deserves a Great Company
6

7. What is Mobile
Engagement?

8. 8
Mobile Engagement
Mobile Engagement is a proactive method of pushing compelling experiences to mobile
users at the right time and place. By connecting with consumers and stimulating their
interest at precise moments and locations, the uptake and conversion rates are extremely
high. Furthermore, by creating fun and enticing interactions the users are significantly more
likely advocate their experiences with your clients brand.
Coupontools has a proven mobile engagement platform that is effective at appealing to a
diverse range of audiences. This platform enables you to engage and capture the mobile
user. By connecting with, rather than selling to, we facilitate a longer-term relationships,
expand social footprints, and encourage advocacy.
For marketers everywhere, connecting customer behaviors across channels is more
important than ever. In this age of the customer, blanket, batch and blast messages no
longer resonate with buyers - they are just another communication lost in the clutter. Today's
marketers must connect behaviors from their customers' habits across channels to deliver
the most targeted messages possible.
Enticing the Mobile User to Interact and Share their Experiences

9. Chesné Pakulak
VP Business
Development
77% 86% 90% 86%
Mobile Engagement
Smartphones Are Prolific and Have Changed Consumer Behavior
9
Do Not Leave Home
Without their Smartphones
of Smartphone Users
Notice Mobile Ads
of Smartphone Users Look for
Local Information on
Their Phone
Take Action as a Result
Smartphones are literally everywhere! Further to that, they have become a critical component of our daily lives. These devices
are the swiss-army knife of the modern age, essential to the survival of our digital lives.
Source: Ipsos MediaCT, May 2013
in a Google-sponsored report

10. WiFi Gateway
Free WiFi has become the
mainstay of many different
industries. Capitalize on this
traffic by prompting
promotional media as a sign-
on requirement.
iBeacon Proximity Alerts
By providing push messages
to users within a set proximity,
marketers can now speak
directly to potential consumers
nearby.
SMS / Texting
As email open rates continue
to drop, SMS has become the
next obviously choice for direct
communication with
consumers.
10
Mobile Engagement
Consumer Behavior Has Changed, We Have Adapted
Social Login / Forced Sharing
Settings to enforce social login
and/or forced sharing provide
valuable data and exposes the
brand to new audiences.
NFC Tags
Near Field Communication is a
powerful tool that can be
combined with some creative
marketing campaigns to
engage users and create
brand excitement.
QR Codes
Have you used one lately?
QR Codes have grown up and
uptake rates have steadily
gone up with them. Bring the
convenience and the
consumer will follow.

11. Chesné Pakulak
VP Business
Development
2012
$2.5B
2013
$5.6B
2014
$15.5B
2015
$19B
2016
$25.7B
2017
$29.3B
2018
$32.4B
2.5
Bil
32.4
Bil
BILLION DOLLAR OPPORTUNITY
Soaring global demand for mobile engagement services
has created the next multi-billion dollar industry.
Marketing firms are increasingly turning to vendors that
possess a connected portfolio of engagement
competencies and management skills.
Source - Forrester Research, Forbes.com
Chart metric is US Dollars
Mobile Engagement Services
Stratospheric Demand for Mobile Engagement Providers
11

12. 12
Mobile Engagement
Coupontools Process Overview
Delivery Vehicles
Promotional
Media
Forced
Sharing
Validation
Instant
Redirect
Remarketing
App Download
Requirement
or

13. Chesné Pakulak
VP Business
Development
Hot Selling Tips for White Labels
Key points to Successful Selling
Listen to Your Customer!
Ask them what frustrates them about their
current marketing endeavors. What are
their objectives? By asking the right
questions, they will point you to their
needs.
Provide the Future
Technology has never moved as
fast as we see it now. Many of your
clients may not understand the how
and why’s, but they will want to stay
current if you create the need.
Promoting iBeacon and proximity
marketing strategies will separate
you from the pack.
SMS is another powerful differential,
get them to admit they read every
text message and they’ll start to
understand why they need to have
it.
Sell the Solution, Not the
Tech
Walk thru use scenarios and how it benefits
their customers. Address their needs with
customized solutions that fit their industry.
Explain how the data collected will empower
them to build loyalty, advocacy, and
enhance their reputation.
13

14. Chesné Pakulak
VP Business
Development
14
Utilizing the Coupontools scratch & win
campaign, Lipton achieved the following results
within just a 2 week timeframe:
Mobile Engagement
Case Study 1 - Lipton
9392 Redeemed
10,384 Engaged Users
€ 46,958 Revenue$
WiFi - Delivery Method

15. Chesné Pakulak
VP Business
Development
15
Combining the scratch & win campaign with a
grand prize of 10 signed jerseys yeilded the
following results:
Mobile Engagement
Case Study 2 – Professional Soccer Team
3,690,192 Entered Contest
4,298,041 Total Impressions
3,690,192 Unique Cell Numbers Collected
Facebook – Delivery Method

16. Key Features

17. Chesné Pakulak
VP Business
Development
Multi-Language and Region Support
A Global Platform
17
The Coupontools platform
currently is available in 8
languages. This enables
campaigns to be built and
managed in your own
language. In addition,
campaigns can be built in one
language for end-users that
speak another language.

18. 18
Core Products
Scratch & Win
Interactive and fun incentive that can be awarded with
or without social login, forced sharing, or data
collection rules. Captivates young and old alike;
marketing and gamification have now been combined
in a simple, yet brilliantly effective interface.
Utilize one of the design templates or create your own!

19. 19
Core Products
Mobile Coupons
Coupontools has coupons, plenty of coupons.
Providing incentives online is nothing new, but where
our platform excels is the bevy of customization options
available. Aside from variations within the promotion
itself; customizations include social login, forced
sharing, app download, re-direct after validation,
customizable data collection, real-time email alerts on
validation, iBeacon and Apple Passbook integration,
and much more!

20. Chesné Pakulak
VP Business
Development
iBeacon
Integration with Apple Passbook
combining iBeacon technology
enables delivery of either specified
messaging or promotional media.
WiFi
Utilizing free WiFi as a primary
delivery vehicle encourages
participation for consumers on
premises.
SMS Text Messaging
Texting a short word or phrase to
an abbreviated number provides a
convenient and efficient delivery
method.
NFC Tags
The user swipes their phone over
an object with NFC and they
immediately receive the targeted
promotional media.
Social Share
Simple methodology, share to
receive your incentive. Larger
promotions yield a more viral
response.
URL & More
URL redirect can be applied to
provide a marketing friendly name
structure. App integration offers
increased value and interaction to
existing apps.
Delivery Vehicles
Distributing the Promotional Media to Mobile Users
20
QR Code
A QR code is actually a website
link in disguise. Mobile users scan
these and will be automatically
directed to the campaign.

21. Facebook
Facebook login and forced sharing
settings provided. The average
Facebook user has 338 Friends.
Twitter
Twitter login and forced sharing
settings provided. The average
Twitter user has 208 followers.
More
Integration with Instagram,
Pintrest and more social platforms
are in development.
Utilizing the Coupontools platform allows marketing teams to assign actual value to Facebook "likes"
and determine which buyers are interacting with your business. By knowing these customers are
interacting with you on Facebook/Twitter, but also making purchases via coupons and offers posted
there; you can create tailored automated campaigns to engage them even further.
 Expose the Current Promotion to User’s Network
 Grow Social Outreach and Gain Brand Exposure
 Campaign Repopulates to New Audiences with Every Participating
User
 Toolbox for Going Viral
Enforced Social Sharing
Grow Your Client’s Social Footprint
21

22. Chesné Pakulak
VP Business
Development
The fully responsive web-
widget can be themed with
your white label branding
and works wherever there is
an internet connection.
Web Widget
Utilizing the customers
mobile phone and entering a
PIN code provides a simple
yet effective validation
method.
Pin Code
The retailer can scan the
voucher on customers phone
and validate. Provides
similar benefits to PIN code
without needed to handle the
device.
QR Code
For some businesses, this is
a deal-maker. Coupontools
supports the majority of
barcode standards currently
in use throughout the world.
POS - Barcode
The Coupontools API
supports external validation.
External
Validation Methods
Provide Your Clients With the Following Validation Options
22

23. Know Your Customer
By leveraging the Facebook API,
Google Webmaster Tools and
other analytic methods – your
company will always how well a
campaign is being received. Data
collection can also be customized
to individual needs, ensuring that
future campaigns are targeting the
right users.
Anytime, Anywhere
By accessing the Coupontools
web portal, data is always up-to-
the-minute. No need to wait on
reports or stale statistics. Filter
results, export, and adjust
campaigns based on a
comprehensive set of metrics.
The system also augments the
data collection through a variety of
channels, ensuring the longer a
campaign is run – the more
accurate the data.
23
Real-Time Analytics
Receive Live Data and Adjust Campaigns on the Fly

24. White Label Tools
Highly Advanced Control Panel Offering Powerful Settings
Custom Branding
—
Design the control panel to
feature your logo, color
scheme, background and
more.
Add to Your Website
—
Install the login page on
your own website. Adds
convenience for your clients
and increases your traffic.
Account Management
—
Add, update, remove
customer accounts. Offer
Paypal and adjust your
payment settings. Monitor
your clients success to
create upsell opportunities.
Permissions
—
Adjust the level of access
you provide to individual
clients. Statistics, database
access, add coupons,
update coupons, export,
and other settings are
available.
Marketing Materials
—
A variety of marketing
templates, clipart, and PSD
files are included to
facilitate your promotional
efforts.

25. Chesné Pakulak
VP Business
Development
JSON Rest API
We built Coupontools to give every developer,
whether web or mobile, at big companies and
small, the ability to build world-class mobile
coupons into their POS system, apps or web
projects. Our REST API allows you to query meta-
data about your account, coupons, validations,
coupon data, scan data and coupon images.
You can also do some fancy things like initiate
coupon validation. Since the API is based on
REST principles, it's very easy to write and test
applications. You can use your browser to access
URLs, and you can use nearly any HTTP client in
any programming language to interact with the
API.
25
Developer API
Versatile API Solution

26. Packages

27. Chesné Pakulak
VP Business
Development
Service Packages
$199.99/mth
Package of 10 Coupons
Full System Access
Promotional Materials
Customized Control Panel
#getfrostii Support Available
High Volume Orders Please
Call or Email Us
White Label
$49.99/mth
X 6 months - $299.99
1 Coupon or Scratch & Win
2 Hours Email/Phone
Support
Good choice for gauging
consumer feedback or
exploring the capabilities of
the platform.
6 Month
Campaign
27
$79.99/mth
No term commitment
1 Coupon or Scratch & Win
1 Hour Email/Phone Support
Suited to those promoting
one-off events or wanting to
try out the platform.
Month-to-Month
$33.33/mth
X 12 months - $399.99
1 Coupon or Scratch & Win
3 Hours Email/Phone
Support
Enables time to develop a
powerful database, adjust
campaign based on
consumer behaviour, provide
seasonal offers and more.
12 Month
Campaign
Choose the Right Package to Suit Your Specific Needs

28. Question &
Answer

29. Thank You for Joining
Us
Stay in Touch!
email: sales@getfrostii.com or training@getfrostii.com