1) The document discusses strategies for creating an innovative and superior customer experience. It outlines six key disciplines: strategy, customer understanding, design, measurement, governance, and culture.
2) The strategy discipline defines the intended customer experience and aligns it with the company's overall strategy. For example, the experience at retailers like Big Bazaar versus Apple.
3) Apple is used as a case study of a company that focuses intensely on customer experience through its products, stores, applications, customer service and more to drive innovation and success.
Digital Marketing relies on many of the approaches from traditional marketing including the 7
P's. Modern organisations still use the Marketing Mix (7Ps) to manage their marketing
approach and achieve their business objectives.
It incorporates a view on brand attributes, brand equity, brand architecture, brand leverage. It is a short presentation to get an idea on branding aspect of Apple.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Try'em Up-Marketing Plan for a new appPrachi Bafna
Marketing Plan for a new app
This app offers the users a simple way to save their time and money by virtually trying outfits and accessories & choosing what suits them well with just one click. It lets you try on complete looks virtually, like using a magic mirror!
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
Digital Marketing relies on many of the approaches from traditional marketing including the 7
P's. Modern organisations still use the Marketing Mix (7Ps) to manage their marketing
approach and achieve their business objectives.
It incorporates a view on brand attributes, brand equity, brand architecture, brand leverage. It is a short presentation to get an idea on branding aspect of Apple.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Try'em Up-Marketing Plan for a new appPrachi Bafna
Marketing Plan for a new app
This app offers the users a simple way to save their time and money by virtually trying outfits and accessories & choosing what suits them well with just one click. It lets you try on complete looks virtually, like using a magic mirror!
Apple Inc. is an American multinational
technology company headquartered in
Cupertino, California, that designs,
develops, and sells consumer electronics,
computer software, and online services.
It’s hardware products include the iPhone
smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, and
the Apple Watch smartwatch. Apple's consumer software
includes the OS X and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites. Its online services include the
iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Apple Brand Audit
APPLE Inc
Submitted to: Sir Goher Raza
Submitted by : Sumeet Raj & Mumal Khan
12/15/2012
Apple Brand Audit 2012
Executive Summary
Since its foundation in 1976, Apple has grown from a small business selling computers into one
of the most successful and valuable brands in the entire world. Consumers everywhere
perceive the brand as being one of the very best because of their groundbreaking product
lines, their successful marketing programs, and their ability to differentiate themselves
among other competing brands. These elements and attributes are the core aspects that
make up Apple’s brand equity.
Apple has always been known for releasing innovative, user-friendly products that have
become extremely popular in the market. They are a dominant force in the market for
consumer electronics, and their merchandise is in extremely high demand. Secondly, their
very successful marketing and distribution strategies are able create consumer perceptions
that make Apple’s brand a highly reputable icon.
Through these core elements and attributes, Apple as a brand has seen its value skyrocket
over the years. By continuing to implement and improve on these successful programs and
strategies, Apple’s brand equity will continue to grow and flourish in the future of the
company.
2
Apple Brand Audit 2012
Introduction Brand Audit
Brand audit is concerned with the behavioral and psychological nature of brand equity, and it
will be discussed in terms of strength of a brand’s equity and its nature. So simply it is the
examination of brand’s current position in industry compared to its competitors and the
examination of its effectiveness, brand’s strategy, positioning, market position, consumer views,
pops and pods etc.
Objective and scope of the audit
Brand perceptions often create a complex and elusive picture, but it’s crucial that you determine
how your various audiences view your brand. The brand which we have taken is Apple, the main
objective of this audit is to show that where the brand is currently stand. After the audit will be
done we also come to know that whether the share of brand in market is increasing, decreasing or
stable. It will also show that what are the strengths, weaknesses and opportunities for this brand,
how much people know and like the brand. So after audit we can come to know about the overall
market position of the Brand.
Brand audit Apple Inc & its history
The brand which we have taken is Apple, currently the top brand of the world. The point which
is intriguing is that how Apple has maintained its equity worldwide. The innovative products of
apple have enabled the company to be a global brand worldwide. Apple Computer, Inc., is a
multinational corporation that creates consumer electronics, personal computers, computer
software, and commercial servers, and is a digital distributor of media content. Apple's core
product lines are the, I phone, I pa.
Promotion and the Product Life Cycle
Apple has established a useful technique for marketing and implementing its product life cycle for its mobile merchandise. I have developed a substitute product strategy for the induction of the anticipated new service — the standard product of new product introduction, development, maturity, and stages of decline. Currently, Apple presents its new merchandise at an occasion and grants all the information about the prices along with release dates in the event. Besides, the products are typically accessible for presale shortly afterward. The partners commence marketing after the Apple event.
Product Strategy
Apple has created a brand, which is a leader in the technology industry, and it is effectual to develop when it is at the forefront of the competition. Additionally, this is the reason the organization ought to remain inventive. There is not much marketing about the Apple event happening, and people usually receive little to no information warning before any announcement being made. The new strategy will market and promote the is a new product and provide information on the dates of the event earlier. There will be printed physical materials for positioning in storerooms and streets with simple messaging about the event. Also, there will use social media to promote the event as well as products with similar messaging.
The emphasis will be to form expectancy about the release of the new product. A press conference is held with a formal statement and an e-mail flashes with details about the newly released product. Also, Facebook Live will be utilized to stream the statement, and other sites of social media will also be used to program the specifics. Live-tweeting will occur during the event on Instagram and Twitter, which can be found on the official page of Apple, which will have all the details of the product.
After the introduction of the new product, the development stage of the product strategy starts; This is the main stage for creating a position of a product in the market, enhancing the profit margins, and increasing sales (Growth, 2018). The organization will take on this stage by getting feedback from early clients and airing that feedback across e-mail blasts and social media, and This will produce promotion material for in-store demonstrations; That will comprise of flyers, display cutouts, and posters to hand out to prospective customers. Also, the organization will run a different pricing event in this period. The early adopters are prepared to recompense a premium fee for having the product earlier than expected; Apple will be able to get extra users by providing lower prices after the growth stage has reached. This will similarly assist in combating an augmented competition, which indeed transpires when new product unveilings.
There are no propositions on how Apple administers the maturity stage of the lifecycle of the product. Nevertheless, in the declining stage, I am suggesting ...
This presentation discusses one of the business concept i.e. startups and one of the top rated multi national startup company, Apple Inc. Also it includes various points like risks associated, market scenario, steps to make a startup successful and other various topics. Take a look.
Forum 1 Reply to XXXBMAL 560xxxxxxxxLiberty UniversityJ.docxhanneloremccaffery
Forum 1 Reply to XXX
BMAL 560
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Liberty University
John, your research and knowledge on the topic of what issues do you think that personal spirituality programs raise in the workplace, and what, if anything, should be done about them, was relevant and made some great points. ……
References
Running head: IMPORTANCE OF INNOVATION AT TASLEY MOBI DIVISION 1
IMPORTANCE OF INNOVATION AT TASLEY MOBI DIVISION 2
Importance of Innovation at Tasley Mobi Division
Name
Institution
Executive Summery
Pisano, (2015) concisely stated, innovation has become a crucial component in the modern society. Presently, it is the main pillar that continues to drive most of the organizations to the new levels. As a result, Tasley Inc has been seen as one of the excellent examples of organizations that have created a dramatic change in fortunes over the last decades to ride on the product innovations and provide excellent products to the customers (Pisano, 2015). Most recently, the executive management proposed to create a new division for making the mobile phones called the Mobi unit. One of the new products that the Mobi division intends to launch is the newly designed iPhone. A mapping of the trend indicates the use innovative ideas will help to create, maintain and improve the iPhone to meet the current global client’s standards (Pisano, 2015).
Mobi Division will ensure that they use excellent, innovative ideas to manufacture an iPhone that will create a life changing experience to the customers. The newly expected iPhone will use a series of innovative ideas to produce a completely different product that can meet the customers' demands from all folks of life. The product unique fashion design in appearance will make it become one of the most preferred new phones in the market (Remneland-Wikhamn, 2011). The price differentiation will be reflected in the product global uniform pricing through proper advertisement thus creating not only a good image but also loyalty to the brand by the customers. The software features will be installed on the phone while containing the improved versions of an iPhone technology.
Vision Statement of the Firm
The Mobi division aims to create a superior customer insight and technology based iPhone that will not only be able to meet the dynamic and highly competitive market but also change lives and shape the future of the customers. The new iPhone will provide the customers with the ultimate experience of the best phone that has been assembled using the most recent technological ideas (Remneland-Wikhamn, 2011) Besides, the new iPhone will inspire as well as nurture human experience by exploring the innovative strategy of "one touch, one community." The organization will further be focused on becoming the leading technology innovator in the mobile communication world and fulfill the dream of customers to escape the stress that has always be ...
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Preparing to Conduct Business Research Part 3Victoria.docxChantellPantoja184
Preparing to Conduct Business Research: Part 3
Victoria M. Bingue, Meredith Crawford, Lailah Jones, Terry Ferrell, John Peterson
RES 351
8/18/14
Charles Fanning
Running head: PREPARING TO CONDUCT BUSINESS RESEARCH: PART 3
1
PREPARING TO CONDUCT BUSINESS RESEARCH: PART 3
5
Preparing to Conduct Business Research: Part 3
Apple Inc. is a well-known company with plenty of positives but it has several areas it needs to improve. Quantitative research generates numerical data, and qualitative research does not generate numerical data. With Apple Inc. being one of the largest technology companies in the world, much of their data is quantitative because of the numerous products and features they offer. When Apple conducts research of any kind, its main ethical goal should be to protect the personal data of its customers.
When Apple Inc. announced its development of the iPhone in January 2007 and then released the product in June. This was a full year and half before the world would see the first android phone. (German, 2011). The management at Apple Inc. decided that in order to control the market they had to win over a small segment of consumers. This segment was considered the early adapters, and would consist of a group of people who would try the new technology first, before the mainstream. This was a great risk, but they ended up helping Apple create a brand new product and market.
Quantitative or Qualitative
To keep up with sales and what products customers like the most, Apple can use the quantitative research to determine which product was sold most. This will help generate numbers based off sales revenue, and which products were chosen the most by consumers. Many people have iPads, iPhones, and Mac Books which are currently the most popular products Apple Inc. offers. Apple has sold over 500 million iPhones throughout the world, making over a billion dollars in revenue.
According to Forbes (2013), “the 600 millionth iPhone will arrive very near the end of Apple’s fiscal year and around what would be the typical launch window” (para. 7). Many times, in order for companies to determine how well a product or service is doing on the market, they will send surveys to people to get a more personal viewpoint of what current users truly feel about their product of services offered. This is done in order to help determine product value, identify which products sell the most, and provide improved customer satisfaction.
The Quantitative approach benefits Apple because it allows for the company to study their market by learning what their consumers like, and what works best for them. The information gathered from consumer behavior, opinions, and attitudes can lead Apple to think of new innovative ways it can create products for its market base. Another benefit of gathering information from consumers is that it can lead to fixing current issues like the iCloud dilemma, and finding ways of improving and making it better more useful for its c.
STRATEGIC ANALYSIS Page 1 of 10
STRATEGIC ANALYSIS Page 10 of 10
Organizational and Competitive
Jade Nguyen
Argosy University
BUS480 | Business Tactics and Execution
Apple Inc. Corporation
Apple Inc. is a United States-based company that deals with designing, manufacturing, and marketing both computer hardware and software as well as networking solutions among other consumer electronics. The firm’s commitment is introducing and providing personal computing as well as music experience to students, professors, creative professionals, management agencies as well as businesses among other clients through innovative hardware and software as well as internet services (Khan, Alam & Alam, 2015). Notably, the firm’s commercial approach leverages its exceptional capacity by the way its system of operation and technologies are designed and developed. Accordingly, it can camouflage in a competitive market and bring in innovative products and solutions which are easy to use. Like any other successful Corporation, Apple Inc. also exhibits tremendously stiff competition against other firms that produce computers as well as from other consumer electronics Corporations. Most of its competitors are large corporations with established markets either regionally or globally, for example, Compaq, Lenovo, Intel Corporation, Samsung, Microsoft as well as Dell among others.
Apple Inc. began the move of developing personal computing in 1977, however, because of variations in the management as well as contrasting opinions plus missed opportunities, it has lost its competitive advantage to other corporations like Microsoft, Dell as well as Samsung. Even with such stiff competition from its business counterparts, it continues to hunt the personal computer market though not like it used to do before. It opts to deviate its focus and venture into the music business through the manufacture and exchange of iPod, iTunes as well as digital music players. Marketing approaches like differentiation and specialization have enabled Apple to rejuvenate its market share. Significantly, the adoption of such strategies empowers an organization to acquire diverse knowledge as well as skills hence producing best quality products sold at considerable prices. Therefore, Apple company applies costs as well as products as the focus on their strategies to strive in the international market.
It is imperative to note that, Apple Inc. is grounded on two significant values which are; Inclusion and Diversity. To break it down further, Apple Inc. believes that humanity is not a singular concept but a plural and the most appropriate way to operate is through "everybody in" hence inclusion is the company's religion. On the hand, working with different people despite race, ethnicity, age .
Running head STRATEGIC CHOICE AND EVALUATION 1STRATEGIC CHOI.docxagnesdcarey33086
Running head: STRATEGIC CHOICE AND EVALUATION 1
STRATEGIC CHOICE AND EVALUATION 6
Strategic Choice and Evaluation
Instructor Name
STR 581
May 26, 2014
Student Name
Strategic Choice and Evaluation
Finding and gathering organization possibilities is an activity for companies especially for firms like Apple Inc. In order to establish business strategic planning, managers are supposed to analyze cases that present organizations competitive benefits which distinguishes them from their rivals in the market. Apple is a huge firm which promotes creativity and brand value. Apple strictly focuses on ways to establish themselves as next generation technology leaders. We have many new and same products upcoming into the market which creates challenge for Apple to emphasize their vision. But still Apple succeeds growing in this inflated market and ensures that the growth rate is carried at a descent pace that doesn’t create problems for their brand identity or to their potential revenue growth. This paper examines the strategic planning’s and measures that Apple should consider to ensure continuous growth.
Generic Strategy
Apple stands in the world market for its creativity and innovation. The company successfully establishes market leadership by practicing generic strategy. Apple implemented the generic strategy for three places that comprises Low-cost leadership, Differentiation, and Focus. Concentrating on Low-cost Leadership, Apple has the advantage of controlling its huge and accepted supply chain to output the products at an affordable price. The prices for Apple products are at a high rate for increase in demands. So producing mass products like Phone and iPod, the firm establishes effective contract with the suppliers. This helps the company to provide a great quality product compared to the rivals. The iPod is the first key implementation by Apple that captured market shares from Sony which is known for its walkman. It experienced an evolution which came into action by the digital technology that segregated the iPod from various other goods in the market. Finally providing focus to enhanced planning, Apple was able concentrated on its products and introduced the iPod that targeted a huge number of people. In spite of the product being costly, the reduced size and the capability to accompany more songs established a belief amongst youth and the rest of the population. (John Kirk, 2013).
Value Discipline
One of the greatest concentrations of Apple is to ensure that their customers purchase value and the company utilizes it for promoting success. Apple was aware of the fact that few customers experienced value along with cost, services and goods. By this practice Apple links with Value Discipline as the top overall cost provider. The company succeeded in giving customers products with reduced cost and increase sales. Management was considered the key members to practice the Value Discipline and helping their customers and enhancing.
Running head WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGMENT 35We.docxrtodd599
Running head: WEEK 8 ASSIGNMENT 3
1
WEEK 8 ASSIGMENT 3
5
Week 8 Assignment 3
Sherri Coleman
Strayer University
BUS499 Business Administration Capstone
Dr. Keller
December 3, 2018
Week 8 Assignment 3
Many businesses in the world today have the aim of acquiring profits, gaining returns for shareholders and remaining relevant in the market. Apple Inc. is not an exemption in the quest to be a leader in the business niche where it exists. The company is facing large competition from some established corporations like Samsung and others which are growing at a very faster rate. Failing to have good strategies will make the company obsolete and will be overtaken in the industry. Fortunately, Apple Inc. is aware of the challenge and has put forth the best business level strategy and corporate level strategies which are indicators of each growth even to new and unexploited markets in the world. The strategies of Apple Inc. are clearly illustrated and compared to that of Samsung, its giant competitor and the outcome is that there is hope for retaining the global leadership in technology investments (Piao, & Kleiner, 2015).
Business-Level Strategies
The business-level strategy that is more appealing at Apple Inc. is the product differentiation. Apple through this strategy was able to produce a wide range of products which are almost similar but with minor differences to match the customers’ needs and also the financial capabilities. This made the brand to be very popular because it could serve people of all economic classes and the market increased from only the high-class citizens but also to the middle class and even low-class citizens. Apple has a wider connection and an ear to the customer meaning that all the concerns which will be raised by the customer are handled with utmost care. The research and development team works around the clock to ensure that the kind of products produced is the replica of what the clients want. The best example is the improvement and addition of features to meet clients need (Khan, Alam, & Alam, 2015). When
the business realized that more people need an app store to access important services, the business corporation launched an app store complete with all the packages needed by the clients all over the globe. The app store was launched in some of the major products and customers could make choices accordingly.
The product differentiation is strongly boosted by the innovation which is the language at Apple Inc. the development of iPad became a huge milestone for the organization. Thousands of songs existed in the database to meet the needs of the customers; innovation made it possible to have a shuffling capability for all the songs present in the system. Through the incorporation of things like iCloud and other beautiful features, customers have had a wide range of choice. The product differentiation is important to the corporation because giving customers a choice is a good way of retaining them. Once a c.
Elements of a Marketing Plan Report1Elements of a Marketing .docxSALU18
Elements of a Marketing Plan Report 1
Elements of a Marketing Plan
Elements of a Marketing Plan Report
By: Christopher Gilbert
MKT/421
Instructor: Mark McClintock
Introduction
Gaining competitive advantage within the market is something that companies continuously strive towards. Standing out and differentiating the business from what the rest of the market is offering to the consumers is what ultimately allows companies to succeed. Leading companies and business adopt various marketing strategies and methodologies to stand out amongst the competition and gain consumer interest. Carefully selected marketing professionals are assembled in to teams who are responsible for developing an effective marketing plan that takes in to account various factors specifically those associated with product price and product promotion, to allow the company to secure larger profits within the market. (Cusumano, 2010)
Apple, Inc. which is one of the leading consumer electronics companies in the world is at the top of the market at the moment despite all the competition that it faces specifically from its major rival company Samsung. Apple has a strong history of revenue growth, high returns on investment and also boasts as having one of the most brand-loyal consumers in the world. The following paper will explore the environmental forces that provided Apple with the opportunities that it currently enjoys as well as the key trends that it is currently experiencing. Furthermore, Apple’s diverse target market will be focused on and the ways in which Apple, Inc. could strive for further differentiation within the market will be discussed.
Key Environment Forces
Various key environmental forces provided Apple, Inc. with the right opportunities that the company readily exploited under the leadership of Steve Jobs, one of the three co-founders of the company. Since its formation back in 1976, the company has been focused on implementing one strategy that although sounds very simple; is actually very difficult to achieve. The visionary behind Apple, Steve Jobs focused on defining the entire company based on a few simple aspects: staying unique, innovative and designing products through exploiting the concept of simplicity since simplicity is the ultimate complex. These key factors played a significant role in allowing the company to come up with products that consumers actually wanted to pay for.
The key environmental factors that ensured Apple’s continuous success and still continue to do so include the following:
1. The creation of the demand for state-of-the-art smartphones.
2. International consumer interest.
3. A large consumer market that was unaware of the concept of user-friendliness and unique yet highly simply designs of products.
The introduction of smartphones, and not just any smartphones but carefully designed and easy-to-use smart phones, within the market significantly changed the ways in which consumers made their product ...
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Innovative and superior customer experience strategy by bhawani nandan prasad iim calcutta
1. Innovative and superior customer experience strategy By Bhawani Nandan Prasad IIM
Calcutta
Mature companies routinely perform a set of sound, standard practices that result in a high-
quality outcome. It's true for manufacturers--they don't get up in the morning and start
pondering how they'll produce high-quality widgets that day. Similarly, retailers have
practices for keeping their supply chains flowing and their shelves stocked, and media
companies have practices for getting the news online and into print. That's how grown-ups
do business.
Companies that want to produce a high-quality customer experience also need to routinely
perform a set of sound, standard practices. These practices fall under six high-level
disciplines: strategy, customer understanding, design, measurement, governance, and
culture.
The strategy discipline is the game plan. It's a set of practices for crafting a customer
experience strategy, aligning it with the company's overall strategy and brand attributes,
and then sharing that strategy with employees to guide decision-making and prioritization
across the organization.
The customer experience strategy defines the intended experience. For example, the
experience at Big Bazaar - a large retail store where customers push giant carts through
huge aisles stacked high with value-priced products--is very different from the experience at
an Apple store, where customers see a comparatively sparse selection of pricey products
and get expert assistance with picking the right one. Big Bazaar's experience aligns with its
overall strategy as a cost leader; Apple's aligns with its strategy of innovation.
The strategy discipline is critical because it provides the blueprint for the experience we
design, deliver, manage, and measure. Without it, the employees and partners won't know
whether to deliver an experience like the one at Big Bazaar, at Apple, or somewhere else
entirely. Worse, we could deliver a Frankenstein experience of mismatched parts, like
putting an Apple genius bar in the middle of a Big Bazaar store where customers wouldn't
care about it but would worry that prices were going up to pay for it.
The customer understanding discipline is a set of practices that create a consistent shared
understanding of who customers are, what they want and need, and how they perceive the
interactions they're having with the company today. In other words, it's the thing that
replaces everyone's best guesses about customers with real, actionable insights about
customers.
The practices in the design discipline help organizations envision and then implement
customer interactions that meet or exceed customer needs. It spans the complex systems of
people, products, interfaces, services, and spaces that your customers encounter in retail
locations, over the phone, or through digital media like websites and mobile apps.
The measurement discipline is a set of practices that let organizations quantify customer
experience quality in a consistent manner across the enterprise and deliver actionable
insights to employees and partners. This is how you put customer-experience metrics on par
with traditional-business metrics, such as sales and profitability.
2. The governance practice is essential because it holds people accountable for their role in the
customer experience ecosystem and helps keep bad experiences from getting out the door.
It also gives a boost to initiatives that improve customer experience.
The culture discipline consists of practices that create a system of shared values and
behaviors that focus employees on delivering a great customer experience. You might think
of it as the way you shape what your employees do when you're not in the room.
Apple founder Steve Jobs said when announcing the iPhone in 2007, “Every once in a while
a revolutionary product comes along that changes everything.”
However, the product is only part of the story. Revolutionary products such as the iPhone
flourish by providing a fantastic customer experience. It’s the product, the in-store
experience, the applications, the customer service, the whole ecosystem. In today’s globally
competitive world, companies that want to succeed must combine innovation with
customer needs and satisfaction. Apple has been able to create successful new business in
recent years because they focused intensely on the customer experience.
Customer Experience Management is a result of many overlapping messages, product
features used, goals achieved, and emotions felt. Companies that address the full spectrum
of levels of customer needs will be more valuable, profitable, enduring, and strategically
aligned with the market.
This new Total Experience Model integrates functional, activity, and life needs with the right
mix of basic, performance, and delight features. Meanwhile, some companies need to stay
viable and healthy by having product lines that turn over quickly. These companies achieve
success, in part, by having a pipeline of innovations that continuously replace outdated
features and products. They recognize that their products and innovation investments must
continuously improve to fulfill their customers’ activity and life needs.
Whether it's launching its latest iPhone or iPad, Apple sure knows how to create buzz with
consumers and the media. While other companies fight for attention, Apple seems to
effortlessly dominate the media--not to mention the hearts and minds of customers--with its
new product launches. Recently, Apple sold 2 million iPhone 5's on day one, and then a
couple of days later the stock hit the stratospheric price of $700 a share. So you could say
they're doing something right. The strategies and tactics used by Apple to create media and
consumer buzz that were not commonly employed by other brands.
Many companies go to great lengths to preserve confidentiality during the product
development phase, but Apple is a master of the teaser marketing campaign, dragging on
the suspense for as long as possible. For weeks if not months before the release of every
iPhone, the media conversation builds to deafening levels. Apple stokes the buzz by
providing virtually no information.
Luxury goods marketers have long realized that scarcity (real or perceived) makes a product
more desirable and in demand. Scarcity not only increases the value of a product, it propels
the procrastinators and all us who want to be part of the trendy crowd to step up and buy.
That's why it is a favored tactic of designer handbag manufacturers and other luxury goods.
Apple has found its own ways to hype the sense of faux scarcity. It did not have enough
3. phones available when it went on sale. Just one hour after the iPhone 5 went on sale for
preorders on September 14, 2012, the Apple website reported that heavy demand had
necessitated delayed delivery. Adding to the illusion of scarcity was the fact that you could
only preorder the phone, and lines were long. The tactic worked. Not only did the iPhone 5
set a record for first-day sales, even two weeks after the iPhone went on sale, it was on a
back order of three to four weeks, prolonging the difficulty (and desirability) of owning one.
Apple products have always been designed to be different, delightful and friendly.
"Friendly” because the core driver of every Apple product is the removal of complexity in
favor of ease of use with innovative features like touchscreen "gestures” for zooming and
scrolling or SIRI, their personal assistant. Its history of innovative, "friendly” gadgets creates
anticipation about what they will do next to advance the consumer experience. The new
iPhone 5 ads capture its new friendly features in one phrase: "4-inch Retina display, ultrafast
wireless, iOS 6, in a thinner, lighter design.”
While other tech manufacturers see their products as utilitarian, geeky and inexpensive,
Apple is the opposite: cool, friendly, and upmarket. Apple has created a brand culture that
has attracted a passionate brand community of followers who identify with the brand's
innovativeness, simplicity, and coolness. They are fans who lock into the entire family of
Apple products and must have the latest gadget right when it comes out, even if it means
waiting in line for hours. It's quite a phenomenon to behold.
Once the apple iphone was launched, it had been costing the significant $599. Nevertheless,
thousands and thousands of individuals hurried away to find the brand new telephone,
shelling out another around they’d have experienced these people anxiously waited an
additional a few months. a few months following the preliminary discharge, Apple company
decreased the buying price of the actual apple iphone in order to $399. This particular
angered Apple’s faithful clients as well as customers that bought the brand new telephone
simply several weeks previously. Twelve months later on, Apple company once again
decreased the buying price of the actual apple iphone in order to $199, 66% under the initial
cost.
Within This summer, 2007, the actual Iphone had been all of the hoopla. Their own item had
been probably the most revolutionary away on the market location, Iphone marketing
strategy providing Apple company the actual independence in order to cost the actual apple
iphone from whatever these people desired. Numerous thought which Apple company
experienced reduce the cost following finding less than anticipated apple iphone product
sales.
Technology items tend to be usually contending towards “the most recent as well as
greatest” whilst sustaining another cost on the market location. Experienced Apple
company not really decreased the buying price of the actual apple iphone, the client bottom
might have dwindled rapidly as numerous individuals are not willing to invest $599 on the
mobile phone, regardless of the number of helpful functions the telephone might have.
Since the apple iphone continues to be to become the main smartphone close to, the
merchandise keeps growing, growing dimension abilities, growing the amount of programs
obtainable, as well as supplying brand new functions which are launched via brand new
iterations from the telephone, still give a higher worth towards the apple iphone as the
prices continues to be appropriate.
4. At the moment within the item existence period, Apple company is constantly on the
discharge improved iterations from the apple iphone. Along with the majority of apple
iphone customers un-willing to buy a more recent edition from the apple iphone due to cost,
the prospective target audience for that more recent era cell phones is actually brand new
apple iphone clients. Along with Apple’s set up bottom ongoing to develop, they’ve
discovered a means generate reoccurring income using their current clients with the
product sales of the software downloading. Because increasing numbers of people buy the
apple iphone, Apple’s target audience with regard to new clients is constantly on the
diminish. Luckily with regard to Apple company, they’ve built-in an additional supply with
regard to income which proceeds through the existence I-phone marketing strategy from
the item.
According to the latest research from Strategy Analytics, Apple's iPhone 5 overtook
Samsung's Galaxy S3 to become the world's best-selling smartphone model for the first
time ever in the fourth quarter of 2012. A rich touchscreen, extensive distribution and
generous operator subsidies have propelled the iPhone 5 to the top spot.
As BlackBerry launches the first smartphone from its make-or-break BB10 line in India, one of
its most loyal markets, the company faces new competition from a formidable rival that has
long had a minimal presence in the country.
More than four years after it started selling iPhones in India, Apple Inc is now aggressively
pushing the iconic device through installment payment plans that make it more affordable, a
new distribution model and heavy marketing blitz.
"Now your dream phone" at 5,050 rupees , read a recent full front-page ad for an iPhone 5
in the Times of India, referring to the initial payment on a phone priced at 45000.
The new-found interest in India suggests a subtle strategy shift for Apple, which has moved
tentatively in emerging markets and has allowed rivals such as Samsung and Blackberry to
dominate with more affordable smartphones. With the exception of China, all of its Apple
stores are in advanced economies.
Apple expanded its India sales effort in the latter half of 2012 by adding two distributors.
Previously it sold iPhones only through a few carriers and stores it calls premium resellers.
The result: iPhone shipments to India between October and December nearly tripled to
250,000 units from 90,000 in the previous quarter, according to an estimate.
At The Mobile Store, an Indian chain owned by the Essar conglomerate, which says it sells 15
percent of iPhones in the country, iPhone sales tripled between December and January,
thanks to a monthly payment scheme launched last month.
India is the world's No. 2 cellphone market by users, but most Indians can't afford fancy
handsets. Smartphones account for just a tenth of total phone sales. In India, 95 percent of
cellphone users have prepaid accounts without a fixed contract. Within the smartphone
segment, Apple's Indian market share last quarter was just 5 percent, according to Canalys,
meaning its overall penetration is tiny.
Still, industry research firm IDC expects the Indian smartphone market to grow more than
five times from about 19 million units last year to 108 million in 2016, which presents a big
opportunity.
5. Samsung Electronics dominates Indian smartphone sales with a 40 percent share, thanks to
its wide portfolio of Android devices priced as low as Rs 5500. The market has also been
flooded by cheaper Android phones from local brands such as Micromax and Lava.
Most smartphones sold in India are much cheaper than the iPhone. Apple helped create the
smartphone industry with the iPhone in 2007, but last year lost its lead globally to Samsung
whose free Android software is especially attractive in Asia.
The new monthly payment plan in India goes a long way to expanding the potential market.
The Apple campaign is not meant for really the regular top-end customer, it is meant to
upgrade the 10,000-12,000 handset guy to 45,000 rupees.
BlackBerry, which has seen its global market share shrivel to 3.4 percent from 20 percent
over the past three years, is making what is seen as a last-ditch effort to save itself with the
BB10 series.
Until last year, Blackberry was the No. 3 smartphone brand in India with market share of
more than 10 percent, thanks to a push into the consumer segment with lower-priced
phones. Last quarter its share fell to about 5 percent, putting it in fifth place, according to
Canalys. Apple was sixth.
Culture, people, training, and motivation must be carefully nurtured. You can’t open a box of
these attributes, put them in your business and have them just start working. One of Apple’s
best known but least understood innovations is the Apple Store App. This is a downloadable
app for iPhones that lets customers schedule appointments to shop, get help, get training,
or get their own project work done. Putting the control in the customers’ hands is central to
superior customer experience design. This app, and the operational infrastructure that
supports, is what supplies some of the magic.
One of the many ways Apple creates air-tight customer loyalty is by consistently increasing
the value customers get out of their devices. Shortly after iPhone 5 was released, Apple
announced iOS 6. The iOS 6 upgrade gave the users over 200 new features for existing
iPhone 4s. All the users had to do was download the software upgrade to turn the camera
into a panoramic camera, get Siri to now make restaurant reservations or give scores for
favorite teams and have a GPS on the iPhone. Apple keeps customers happy with consistent
and valuable upgrades; FREE upgrades that enhance the customer experience in relevant
ways. Enhancing customer value inspires customer loyalty. Customer loyalty inspires bigger
profits.
Apple employees execute the recently leaked “A P P L E 5 Steps of Service” model from the
super secret Apple Customer Service Training.
A P P L E stands for:
Approach Customers with a Personalized Warm Welcome
Probe Politely to Understand All the Customer’s Needs
Present a Solution for the Customer to Take Home Today
Listen for and Resolve Any Issues or Concerns
End with a Fond Farewell
6. Apple stores are so very profitable and enjoyable because employees approach customers
with a warm welcome, they gently ask questions, there’s a fierce focus on solutions the
customer can take home that day, concerns are addressed head on and customers leave
with a fond farewell. Study Apple’s 5 Steps of Service and look for ways you can adopt,
adapt and apply the steps in your business, be that a retail business, call center or an online
customer experience.
LG has an extensive range of microwave ovens that meet the requirement across the entire
segment of consumers. LG microwave oven is the undisputed market leader for the past 3 years.
It has a market share of more than 35% in 2012 proving that it has got an unassailable lead over
its competitors. LG’s key USPs include highest auto-cook menus; lightwave technology for
healthy and tasty cooking; long-lasting stainless steel cavity; char- coal lighting heater; Indian
bread basket; most extensive product range with superior aesthetics; healthy fry; steam chef;
three cookery classes free; prompt customer service – 450 service centers – recipe book; and
smart start-up kits. Some of the unique features include auto-cook menus, lightwave
technology, long-lasting stainless steel cavity, charcoal lighting heater, Indian bread basket,
steam chef, and smart start-up kits.
With their extensive variety of models and innovations to choose from, LG microwave oven has
definitely outdid rivalry in the microwave oven industry with its short period of operations.
It comes with a 5 year warranty. Industry leaders are not capable to stopover the show of
expertise and skill.
With state-of-the-art and topnotch technology, constant research and innovations, LG
microwave oven has definitely set the values / volumes in this industry.