Canon Inc. is a Japanese corporation that specializes in imaging and optical products. Canon India Pvt. Ltd. is Canon's wholly owned subsidiary in India, established in 1997. Canon believes in the philosophy of "Kyosei," which means living and working together for the common good. Canon produces a variety of products including cameras, printers, projectors, and medical equipment. It has offices across multiple cities in India and recruits both externally through job fairs and internally through job postings and employee referrals. Canon emphasizes work life balance and offers benefits such as health insurance, professional development opportunities, and wellness programs for employees.
I was recently asked to design and deliver a product related presentation to Canon Europe.
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The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
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3. 3
Canon Inc. Is a Japanese multinational corporation
specialized in the manufacture of imaging and optical
products, including cameras, camcorders,
photocopiers, fax-machines, inkjet and laser printers,
projectors and medical equipments. Canon India Pvt.
Ltd. is a 100% subsidiary of Canon Singapore Ptd.
Ltd. This world leader in imaging technologies
commenced operations in India in the year
1997.
4. Our Vision:
Kyosei
Kyosei is Canon’s corporate philosophy and lies at the heart of
our brand, business and sponsorship activities. Kyosei is a
Japanese word that means living and working together for the
common good – a principle that is embraced by all Canon
employees. It shapes our mission and our values, the way we
treat our people and conduct our business.
4
6. 6
History
1933 - 1961
Canon began with the establishment of Precision
Optical Instruments Laboratory in 1933.
1976 - 1987
In 1976, Canon launched its Premier Company
Plan with the aim of becoming an excellent global
company. 1988 - 1995
In 1988, Canon announced its second inauguration with the
launch of the First Global Corporation Plan.
1996 -
In 1996, Canon’s innovation activities began with the launch of
the Excellent Global Corporation Plan.
15. 15
Canon Corporate
Office, Gurgaon.
Canon India Pvt. Ltd.,
Ahmedabad Branch
Canon India Pvt. Ltd.,
Bangalore
Canon India Pvt. Ltd.,
Chennai
Canon India Pvt. Ltd.,
Chandigarh
Canon India Pvt. Ltd.,
Hyderabad
Canon India Pvt. Ltd.,
Kolkata Branch &
Service Centre
Canon India Pvt. Ltd.,
Mumbai
Canon India Pvt. Ltd.,
Pune
18. 18
• Loc: Canon-Tech Excellence Center
• Education: Knowledge of computer/ word/
web.
• Degree: Diploma or B.Tech in Electronics
Engineer-re-
Engineering
• Loc: Mumbai
• Education: Knowledge of computer/ office/
web.
• Degree: Diploma or B.Tech in Electronics
Engineer-
PGA Service
• Loc: Bangalore ISDC
• Education: Experience in IP design/ HTML
• Degree: BE or ME in Electronics/ Computer
Science
IP Design
Engineer
19. 19
Work Life Integration
We believe in the
importance of
maintaining a healthy
work life balance.
The organisation
offers five-day
working, virtual
working, flexi-
timings and
comprehensive leave
benefits to its
employees.
Opportunities for
Professional
Development
Staff education
assistance loans are
provided to
employees,
encouraging them to
take up professional
courses during the
course of their
employment.
A Holistic Approach
to Wellness
We organise
programs focusing on
employee well-being,
which include fitness
initiatives such as
walkathon, wellness
workshops, training
on ergonomics, diet
& nutrition.
Health Care Insurance
he organization offers
Health, Life and
Accident Insurance to
its employees. We keep
in mind the growing
medical expenses and
have a range of
schemes that are aimed
to provide maximum
coverage in the case of
any unfortunate
incident or illness.
20. 20
“We use our resources and
skills to care for the community
and the environment.”
21. 21
We carry out CSR activities globally following the Canon Group
CSR Activity Policy.
At Canon, we believe that in order to become a truly excellent global
corporation that is admired and respected by our stakeholders around the world,
we must not only advance our business activities but also contribute to the
realization of a better society as a good corporate citizen.
In 2012, we established the Canon Group CSR Activity Policy, defining clearly
Canon’s stance and activities whose key activities are as follows:
•Contribute to cultural improvement; support the arts, science, sports, etc.
• Provide humanitarian support to people and regions facing harsh conditions
due to disasters, etc.
•Contribute to the promotion of both enriched lifestyles and the global
environment.
•Contribute to society through business activities .
•Contribute to the realization of a sound and fair society.
23. 1. Latest technology.
2. Skilled and efficient
workers.
3. Adopting good marketing
strategies.
4. Large number of
customers all over the
world.
1. Dependent on world
market.
2. Competition leads to invest
more on advertisement
which leads to increase in
price of product.
1. Greater scope of digital
technology in future.
2. Expanding market by
investing large amount on
advertisement and sales
production.
3. Meet demand by setting up a
new plan.
1. During recession company
suffers a lot.
2. Large numbers of
competitors in the world
market like Nikon, Sony.
24. The completion of this
undertaking could not have been
possible without the participation and
assistance of all the group members.
Their contributions are sincerely
appreciated and gratefully
acknowledged. However, the group
would like to express their deep
appreciation to Prof. for his support,
kind and understanding spirit during
our case presentation.
We all thank you.