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Marketing Plan- Final project
- 1. MARKETING PLAN for HELP @HOME One stop destination for your needs
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- 4. Started in theyear 2017.
- 5. Company Vision To provide qualityservices in home maintenance to its customers.
- 7. Help our customers withhome maintenance such as….
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- 18. COLLEGE STUDENTS & YOUNG WORKINGPROFESSIONALS
- 19. PEOPLE WHO AREBUSY WITH WORK AND CAREER
- 20. And very little timeto spare………..
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- 22. The Indian demographicssurvey shows that a large percentage of our population lie in our target segment
- 23. DEVELOPMENT OF SMARTCITIES People migrate to developing cities in search of job opportunities. Smart cities create potential customers
- 24. COMPETING BRAND Started inthe year 2014 Over a 10000+ users Covers 8 cities Provides more number of services than Help@Home
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- 26. To launch theMobile app for Help@home and gain a user base of 100000 in a span of two quarters.
- 28. TARGET SEGMENT • Young •Income ranges from Rs.25000- 35000 per month • Career oriented • Demand quality service at reasonable rates
- 29. NEEDS OF THECUSTOMER…….. • Quality service • Reliable and trustworthy service providers. • Value for money • Seasonal offers and discounts
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- 34. QUALITY MAINTANENCE atREASONABLE PRICES
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- 37. PROBLEMS FACED BYCUSTOMERS Non user friendly app Poor Service
- 39. HIGHLY TRAINED STAFFPERSONNEL The service providers undergo a training period of one month in their respective domain. Emphasizing the concept of effective performance Training helps us to understand their customers better
- 41. ABOUT THE APP Availableon google play It is a paid app Can be used in all android versions Requires internet connection for operation Cost of the app: $2
- 42. FEATURES Identifies your location and providesthe nearest service providers to you. Updates users with the latest offers Review option after every use
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- 44. ABOUT THE BRAND Whomyou need ,at your doorstep LOGO SLOGAN
- 46. Base Price onall Services in the app: Rs.200/- Depending on the service requested by the customer, the prices vary. Service Provider earns 50% of the total cost of the service
- 48. FOR CUSTOMERS Discounts onreferring a friend • Discounts up to 15% Festive Discounts on services First Service via the app is free of cost
- 49. FOR SERVICE PROVIDER Betteroutreach to customers Stable job Comfortable working environment
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- 53. ACTIVE SOCIAL MEDIAPRESENCE!!!!!
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- 57. Management Overall Responsibility of thecompany Human Resources Hiring and managing service providers Service Providers Cater to consumer needs Public Relations Evaluate and work on consumer feedback Marketing Increasing user base Technical Support App Development
- 59. Customer uses app torequest service Technical team acknowledges request and conveys to HR HR appoints the suitable personnel from Service Providers Team Service provider attends to the needs of the customer PR evaluates feedback Marketing team creates a consumer base
- 61. TASK Q1 Q2Q3 Q4 1) Development of a user base of 100000 2) Trained task force 3) Improvement from consumer feedback 4) App feature updation 5) Consumer incentive launch
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- 64. DISCLAIMER • This presentationwas created by Bharath Ravindranath, MIT Manipal during an internship with Prof. Sameer Mathur, IIM Lucknow.