Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
Philippines Mobile Internet Trends - On Device ResearchRobin Ng
This deck is compiled by On Device Research on the philippines mobile internet trends.
a country with more than 97m people and more than 70% of the population are age 35 and below, this tout to be the next big market for mobile and internet services in South East Asia after Indonesia.
It is relatively "young" and the market is just starting to grow. the issue with philippines is the bad infrastructure that is hampering a lot of internet business. Hope that give them a bit more time and they can get the things right
Best practices in writing a cover letter for applying for a job in a IT company. Important topics discussed:
Why We Need a Cover Letter?
Template-Based Cover Letters
How to Write a Good Cover Letter?
Lying in the Cover Letter?
Don’t Make Mistakes!
Good and Bad CoverLetters – Live Examples
Guidelines for writing an impressive CV (resume) for applying for a job in the IT industry. Important topics discussed:
What Is a Resume?
Why We Need of a Resume?
Why We Need a Good Resume?
The Goal of a Resume
Success strategy in writing a CV
How to Stand Out?
Structure of a Typical Resume (CV)
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Why Your Business Needs a Mobile ApplicationsDivyaConsagous
Today, mobile phones are an integral part of everyone's life. The invention of mobile apps which is doing good rounds across all industries. Mobile applications are playing a vital role in every type of business regardless of their size and type. Let’s see our PPT which briefs you about Why Your Business Needs a Mobile Applications.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
Best Mobile Application Development Company in Bangalore,Best Application Development Company in Bangalore,Best Android Application Development Company in Bangalore
Similar to Marketing Internship with Professor Sameer Mathur (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
4. Lessons from experts
“Prepare, Design and Deliver”
- Garr Reynolds
“Create Resonance by connecting with
your audience. Make them physically react
to what you are talking.”
- Nancy Duarte
6. Module 2
Core concepts of Marketing
Marketing in modern world
Solved Mini Cases reflecting
real-time situations
Learnings from Marketing
Bible
8. Key Insights
Identifying needs of the society
Designing and delivering the needs
Take customer feedback and improve
your offering
Keep an eye on competitors
Advance towards improving your
offerings according to changing needs of
the society
14. Module 4
The successive slides will show
the analysis of an HBR article
made reflecting the lessons from
Modules 1,2 &3 and including the
research on corresponding topic.
17. Text messages
Display ads
Change in
Personal communications
with customers
Marketers
were
quick enough
to leverage
this
ubiquitous
nature of
mobiles
18. With increase
in smart- phone
market,
marketers
began
spending heavily
on mobile ads
Mobile ad budgets in the U.S. are expected
to increase from $2.3 billion in 2012
to almost $11 billion in 2016
36. Convenience face 3 constraints
1.They aren’t very effective at acquiring new customers.
2.These apps aren’t a viable alternative for every company. Established
brands with large customer bases have an inherent advantage.
3.As more and more companies build convenience into their apps,
they will find it harder to differentiate themselves.
38. Tesco’s Homeplus
Allows you to shop while waiting
for train.
(within 3 months, registered users
rose by 76% and sales by 130%)
App Nike+ works
with a special chip in
Nike’s shoes to
monitor speed, distance,
and calories burned.
(drove 30% of sales of
Its running shoes)
40. Wrapp allows to
send your Facebook
friends gift cards
with one click.
(more than 1.2 million
cards have been sent)
Facebook with social
gifting company karma
offers features to send
gift cards.
45. Apps are not only
the most effective
way to reach
mobile consumers;
they’re also more
cost-efficient
than many
traditional
ad campaigns
Thousands of computer programmers
entered the industry as freelance app
designers.
47. India has one of the largest
and fastest growing mobile
user bases in the world.
It is the second-largest
mobile phone user in the
world with 960,579,472users.
In India no. of
smartphones grew
by 54% in 2014 reaching
140 million users and
with a growth rate
of 4.7%.
According to statistics
India has the fastest
growing telecom
network in the world.
Mobile app usage in
India grew 131 %,
as per Yahoo's latest
report.
48. A recent article on The Hindu
Showed a study conducted by
Boston consulting group and
India@digital.bharat on mobile
and apps usage.
“With a smartphone in hand, a
Customer can browse, shop, buy,
Complain, refer, write a review—
in no time. And so, Businesses
and services need to re-create
the whole user experience,
realising well that it is a personal
device” – The Hindu
49. The article states mobiles are a
great way to connect with rural India.
rural mobile internet users total about
a third of their counterparts.
Accessibility with easy to use apps
can be an asset to companies to
spread their extent into vast
rural India.
Social networking is major activity
of Indian user. Hence apps providing
social value will be advantageous
for Indian market.
50. .
Rural Markets are great opportunities
National Dairy Development Board (NDDB) launched a mobile application for
livestock farmers.
The mobile application, named 'Pashu Poshan' resulted in reducing the feed
cost by Rs 5-15 per day per animal and an average increase in milk production
by an average 300 ml per animal per day
51. A study of app usage on Phablets by Yahoo in India mentions:
The top three app growth categories in India are personalization
(such as Android launchers like Aviate and Hola), followed by News
& Reading and Photography.
• Personalization apps grew per cent year over year,
• News and Reading apps grew per cent while,
• Photography apps grew per cent.
533
311
178
52. The time is right for
developers to leverage this
appetite for apps .
App use is shifting from
entertainment to more
functional categories that
are utilitarian and enhance
productivity
The move from e-
commerce to m-commerce
is accelerating, as more
and more Indians shop via
apps on their mobile
phones
Gaming remains one of
the most engaged
categories
53. .
Snapdeal is doing it
Snapdeal is delivering great value through its app. It provides great
convenience and offers a lot of incentives. It is now creating a more user-
friendly and simplified version with less distractions from ads and colours,
and more focus on visuals and product information.
54. Snap deal’s App marketing is very good with attractive offers.
App marketing is a great way to get customers use your app.