This is a paper I created about a product to promote it to the masses of the Technology industry.

1. Introduction to Marketing
Assignment 4: Promotion
Please read the instructions for this assignment on the FSO platform before
completing this template. Type over the <Type here> prompts.
Student name: <Everett Berry>
Part I - Favorite Product:
Restate your chosen product
from Assignment 1, Part I
<IPhone Xs Max>
Promotional piece: <https://youtu.be/iol8n3m88SA >
Explain how the advertisement
catches the viewer’s eye and
cuts through the advertising
clutter.
<The video catches its consumers eye with catchy
wording and fun displays of the product in the introduction.
It captivates all the the issues and/or the wants that every
iPhone users suggested. >
Identify the tagline, phrases, and
images that are used in the
advertisement.
<The advertisement uses phrases of excitement and
emphasis. They keep proclaiming that the product that
Apple release is going to be “Big.” The images that were
use where pop culture images like scenes from Drake
music video, a scene from the movie Godzilla. Then to top
it off they had Tim Cook play a roll asking about the
specifications of the camera and the images were from
the camera of the iPhone.>
Using research to support your
claims, explain how at least two
of the advertisement’s creative
choices (the music, actors, copy,
images, layout, design, etc.) are
<Apple marketing is base on simplicity. Apple products
speak for themselves. That’s how Apple has consistently
positioned their marketing, keeping messaging and
visuals simple. Most of the marketing is free of things like
feature lists, pricing, or expensive special effects. Apple
has clearly gone to great lengths to understand their
target customer; how they think, how they speak, the

2. appropriate for the product’s
specific target market. (Include
short or in-text citations)
language they use, their habits, their likes, dislikes and
more. They know how to talk to customers in their own
language, rather than trying to talk them like a sales
person. Apple takes a different approach, creating
excitement by withholding information around new
products as they tease it out. Creating mystery around
product launches is one of their best marketing tactics.
It’s an approach that turns existing customers into rabid
fans, driving them to scour the web for more information
and share everything they find. It also helps to turn heads
by tapping into the curiosity of prospective customers.
Over time, Apple users have formed a fairly tight
community that includes people from all walks of life.
Executives, artists, musicians, designers, professionals,
writers, kids, teens and retirees.
It’s this active community that helps to promote the
product both within the active users and customers as well
as outside to potential prospects.
Apple leverages this community by taking advantage of
the testimonials and reviews (Cheggbaby. July 2017) >
Where does the company
advertise? (Please be specific
and identify specific
publications, television channels
or websites.)
<Sunset Strip, Melrose Avenue, Beverly Boulevard, Vine
Street, Santa Monica Boulevard, Hollywood Boulevard,
YouTube, Facebook, Instagram, Twitter, Target, Walmart,
Boost Mobile, Amazon, Best Buy.>
Using research to support your
claims, explain why the media
vehicles were chosen to reach
the intended target market.
(Include short or in-text citations)
<Many companies go to great lengths to preserve
confidentiality during the product development phase, but
Apple is a master of the teaser marketing campaign,
dragging on the suspense for as long as possible. For
weeks if not months before the release of every iPhone,
the media conversation builds to deafening levels. Apple
stokes the buzz by providing virtually no information. For
example, Apple announced a press conference for
September 12, 2012, but didn’t say what the press
announcement was about. In essence, Apple created a

3. cliffhanger as the media and bloggers speculated,”What
could it be–the new iPhone 5 or something else? All the
bottom-up speculation in the media and blogosphere
generated phenomenal consumer interest–for free. Only
after weeks of free buzz did Apple launch a paid media
campaign to keep the momentum going. (Kaputa.
September 2012)>
Part II - Techowear Wearable Technology Product:
Restate your new product’s
name from Assignment 1,
Part II
<(Specialize Operated Logical Innovative Device)
S.O.L.I.D Gear Watch>
Promotional piece: <>
Using research to support
your claims, explain how at
least two of the
advertisement’s creative
choices (the music, actors,
copy, images, layout, design,
etc.) are appropriate for the
product’s specific target
market. (Include short or in-
< According to research done by CEB, the most
effective way to reach consumers isn’t through
elaborate and complex websites, ads or sales copy,
but rather through simplifying the decision making
process: in other words, presenting exactly what
consumers need to know, while leaving out the rest.
In fact, they found that companies who simplified
and streamlined the decision making process for
their customers were 86% more likely to make a
sale.
The key to modern marketing? Simplicity.(DeMers.
July 2014) >

4. text citations)
Where would you advertise
this product? (Please be
specific and identify specific
publications, television
channels or websites.)
<G4Tv(cable and satellite channel), YouTube,
Instagram, Facebook, Twitter and Snapchat,
billboards in tour sited areas like Chicago
Magnificent Mile, Hollywood Boulevard and sporting
championships like NBA Finals, Stanley Cup and
Super Bowls.>
Using research to support
your claims, explain why you
chose these media vehicles to
reach the intended target
market. (Include short or in-
text citations)
<Such vehicles as Television and radio can be used
to target mass audiences, and the cost per target is
low. They are more effective than print media as the
ads include audio and video. They can be effectively
used for low involvement products because of short
ad durations and lack of excessive detail-sharing.
Online or digital/interactive vehicles along with
mobile communication opportunities provide low cost
advertising options. Other supportive media vehicles
include directories, buses, billboards and benches.
These are usually used to reinforce messages that
have been delivered through broader mass media.
Billboards are comparatively expensive, but they
have a very wide reach. (Zigu. N.d.)>
References:
Why is Apple's Marketing Just So Darn Good? (2017, July 25). Retrieved from
https://www.crazyegg.com/blog/why-is-apples-marketing-good/
Kaputa, C., & Kaputa, C. (2012, September 28). 5 Marketing Tools Apple Exploits
To Build The Hype. Retrieved from https://www.fastcompany.com/3001650/5-
marketing-tools-apple-exploits-build-hype

5. DeMers, J. (2014, July 09). Here's The Simple Secret To Apple's Marketing
Success. Retrieved from
https://www.forbes.com/sites/jaysondemers/2014/07/08/heres-the-simple-secret-
to-apples-marketing-success/
Zigu. (n.d.). Media Vehicle Definition | Marketing Dictionary. Retrieved from
https://www.mbaskool.com/business-concepts/marketing-and-strategy-
terms/11937-media-vehicle.html
Media and Entertainment Spotlight. (n.d.). Retrieved from
https://www.selectusa.gov/media-entertainment-industry-united-states
Popick, J. (2016, January 14). 21 Best Blogs That Will Help Grow Your Business.
Retrieved from https://www.inc.com/janine-popick/21-blogs-to-subscribe-to-in-2016-
guaranteed-to-get-you-more-customers.html