This document outlines a health information platform aiming to be the most trusted consumer health brand, addressing the issue of unreliable online health information. The platform provides personalized video content from credible doctors, enhancing accessibility and understanding of health-related topics. With a growing user base, revenue from subscriptions, and plans for expansion, the company is positioned for significant market impact, particularly in India.

1. 1
We‘re the Google of Health
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2. Mission & Vision
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Be the True Ambassador of Health
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Our MISSION is to change the way the world has accessed
health information, and healthcare eventually.
Our VISION is to become #1 trusted consumer health brand,
touching millions of lives every day.

3. Problem
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There is no credible source and no succinct way for users to
find healthcare information online.
• Searching online leads to less authentic and less credible information
• Poor doctor:patient (1:1700) ratio makes doctor more and more inaccessible
• Information available in text form is very difficult to understand
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4. Solution
A platform where users can get answers to all their health issues in
the form of videos from doctors, which are :
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CREDIBLE
DOCTORS add credibility and
authenticity; no need to read
from unauthentic and
unknown sources
EASY TO
UNDERSTAND
VIDEO ONLY format makes it easy to
understand
RELEVANT
PERSONALIZED (with deep
learning) video feed coming
from local experts
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5. Market Validation
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1 out of 20*
searches on Google are on
Health
55%**
of mobile data traffic is VIDEO
* http://googleblog.blogspot.in/2015/02/health-info-knowledge-graph.html
* * http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
http://www.who.int/macrohealth/action/NCMH_Burden%20of%20disease_(29%20Sep%202005).pdf
India will be the epi-center of all chronic and lifestyle diseases
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6. Market Size
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#This number is only considering India; but our product is global
* http://www.bcgindia.com/documents/file180687.pdf * http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013
* McKinsey &Company Report, December 2012: Technology, Media, and Telecom Practice; Online and upcoming: The Internet’s impact on India
260M+*
73.8M*
100K
INTERNET USERS (INDIA)
Total Available Market
SMARTPHONE USERS
Serviceable Available Market
Urban & Over 25
USERS W/DC
Our Current Market
Share
Large Pie available for the taking
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7. Product
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Download our Android app
http://drcl.in/userapp CONFIDENTIAL

8. Traction (Users)
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Acquiring 500+ users per day
50K users acquired
400K unique video views; 100 hours of video is being watched every day
40% MoM
2159
3056
4456
7215
10259
14257
March April May June July August
Users Acquired in last 6 months
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9. Traction (Revenues)
9
35% MoM
Revenues since Jan ‘15
150 paying customers (including 3 major hospitals)
59000
83000
100000
160000
209000
287000
March April May June July August
Revenues in last 6 months (in INR)
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10. Business Model – Building user base is our first priority
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Core Offering Revenue Model
1. Healthcare Information Services
(HealthTube services)
a. FREE for users
b. Subscriptions from partners*
Partners subscribe to our HealthTube services to
provide answers to the incoming user queries.
Healthcare Information Services
Authentic, credible and effective answers generate
trust on the platform, thus leads to high transaction
volume for other services and revenue channels.
Information services to users include :
a. Video answers from Doctors
b. Hangouts with Doctors
c. Receiving personalized feed
d. Discover the entire Video repository
* partners include doctors, hospitals
** launched when our demographic is attractive to advertisers and marketers in and outside the ecosystem
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2. Video Consultations (1:1) (HealthTube
Plus services)
3. In-video ads**

11. 11
Current Revenues and Revenues in Pipeline
Pricing plan Launch Timing
Users
Remain free (large user base is key
revenue-generating asset)
Partners
• INR 10000 per doctor (for 1year)
• INR 600000 per hospital (for 1 year)
• To be revised annually
1. HealthTube
Services
Users (FREE)
Partners
(Subscriptions)
Already live since Jan ‘15
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2. Video
Consultations
(Transactions)
3. In-Video Ads
(Advertising)
• 10% convenience fee
• To be revised annually
Live from Jun ’17
Live from Jun ’16
• PPV pricing set by free market auction
Current Revenues
Revenues in Pipeline (preliminary)
Pricing plan Launch Timing

12. 12
Building for the next 1 BILLION
How will we change the world ? (Roadmap)
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Year 1
Year 2
Year 3
630K users
($500K revenue)
1.6M users
($2.66M revenue)
5M users
($7.37M revenue)
Acquire Users – for video Q&A
(Ask the Doctor)
Build Brand – Doctor – Patient
hangouts on various health
topics
Disruptive Tech - Doctors self-
recording answers
Tap the middle of the
pyramid - engage non-
english speaking audience
in metros by building
solutions for those who have
smartphones & don’t know
how to use them!
Tap the bottom of the
pyramid - Extend video
consultations to rural and
semi-urban population
Next Gen Tech - Build
use cases for
wearables from the
vast content we’ve built
Insights & Analytics
Platform
Ad Platform
Spread more wings -
Go Global
Launch 1st value added
service - Video
consultations in Bangalore
Spread wings - Go to more
metros, Tier I and II cities
Non-linear content
production - content platform
to be opened up for anyone to
upload content
Tap the bottom of the
pyramid - Content in
regional languages
(Distributing HealthBoxes)

13. Team
Satish K Cheekala - Founder, CEO & CTO
Early Employee & Software Engineer at Veveo, acquired by Rovi Corp. in 2014
Software Engineer at Microsoft
Manu Srikumar - CMO
Sr. Marketing Manager of CareerBuilder India
Marketing Manager, on Leadership team at Freshersworld
Irfan Khan - VP Sales
Zonal Manager (Karnataka & Goa) at Himalaya Pharma
Shekhar Gupta - Co-Founder, Managing Director
Co-Founder, COO at D2L Pharma Research Solutions Pvt Ltd
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The team has the background, proven track record and vision to succeed
https://doctorscircle.in/team
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Dr. Sreya Gupta - Co-Founder, COO
Doctor with experience in both clinic & corporates
Worked with IMS, Genpact
Abhinaw Kumar - AVP Product
Product Manager at SourceBits; Program Manager at Winshuttle
Worked with Birlasoft, Infogain, Oracle in various engineering roles
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Hasa Samudrala - AVP Creative & Production
Product Manager at SourceBits; Program Manager at Winshuttle
Worked with Birlasoft, Infogain, Oracle in various engineering roles
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14. Competitive Advantages
Our focus on credibility and personalization gives a competitive edge
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Short, 2-3 minute videos
with lots of illustrations in
common language
UNIQUE MODELEASE OF
UNDERSTANDING
SWITCHING
COSTS HIGH
CREDIBILITY1st TO MARKET
These videos are not
performed by actors or
studio recorded, only by
experts, Doctors
Machine learning systems
learn every single user
action, and provide a tailor-
made video feed.
Ability to monetize content
generation through
partnerships
Service has high switching
costs for partners as they
can’t move in the middle of
a project as their
consumers have a sticky
factor to our brand in the
content
PERSONALIZATION
1st to introduce videos in
India
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15. Thank You!
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Q & A
“Fast forward five years, it's going to be video” - Mark Zuckerberg
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