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Marketing plan for mobile app (study fun)
The document outlines a marketing plan for 'Study Fun', a mobile app designed to facilitate easy learning for students by providing essential study materials, videos, and news. Targeting undergraduate students, the app aims to achieve 60,000 users in its first year and a revenue of Rs. 4 crore, with features like real-time performance analysis and communication with professors. The strategy includes promoting the app through social media, educational institutions, and events to establish brand equity and enhance user engagement.
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Marketing plan for mobile app (study fun)
- 1. Marketing plan fora mobile app Study Fun easy learning
- 3.
- 5. • “Education isthe most powerful weapon we can use to change the world” – Nelson Mandela. • Knowledge comes from learning . • Now a days students are wasting most of their valuable time in searching the key topics that are useful for understanding the subject and gaining high marks.
- 6. Here is asolution……. Presenting the app called STUDY FUN Study Fun app is the stop for the people who are in search for gaining knowledge and score in less time .
- 9. • For thosewho are checking for a simple and easy learning materials which focuses mainly on the important topics this app will be the stop for them. • This is an app for reading the materials provided by teaching professionals.
- 10. • It alsoprovides entertainment videos , things that are happening around the world(news about politics , sports , business etc). • Therefore it will be informative and it also provides entertainment
- 12. • People whoare very eager to learn the subject buys different books for different concepts . • It looks like a heavy work to read them all which ultimately results in tension and low score. • Amount of people facing this situation is humungous.
- 13. • This situationoccurs mainly when one do not know.. .What to read? .Where to read? • Therefore, it is necessary to introduce an app that can cater the needs of such people.
- 15. • Now adays students especially under graduate students look for a materials which gives useful and important information regarding to the topic. • They mainly choose a material which can be read fast and also that provides the important topics that are useful for scoring marks and gaining knowledge in a simple way.
- 16. • This appalso provides fun videos and news about sports , business , politics etc. • Therefore the Target customers for this app are the students and the people who relaxes by watching the funny videos.
- 18. • India’s bestE-Reading app. • To establish a brand equity. • 60,000 users in a year for free version. • Revenue target of Rs.4cr in first year to Rs.35cr in five years.
- 20. • Software unitof the company is focused to build and improve the features of the app. • Marketing unit of the company is focused to promote the app. • Operational unit manages or decides the professors to teach and material to be displayed in the app.
- 21. • Social media. •networking websites. • Various educational institutes , schools. • Teaching professors.
- 23. • Customer Value- App provides the benefit of gaining knowledge and marks in an interesting and simple way . • Collaborator Value - Increases the popularity of the institutes and the professors. • Company Value - Positive work environment , potential growth , good pay.
- 24. What makes StudyFun different from other apps Points Of Difference • Real time analysis of the student performance based on the assignments that are given every week. • Provides communication with professor • Provides a messaging option with the student for whom you want to message.
- 26. Free Version Features •Provides a messaging option with the student for whom you want to message. • Material or news or videos search by a keyword. • Cloud back-up and syncing. • In app advertisements.
- 27. Premium Version features •contains full material that contains an extra information regarding a particular topic he has to pay the money. • There will be a real time analysis of the student performance based on the assignments that are given every week. • Provides communication with professor. • Video Lectures.
- 28. • Free versionhelps in attracting the new users. • Premium version of the app will be provided at . Monthly subscription - $6/month. . Yearly subscription - $60/year.
- 29. Study Fun easy learning Corevalues - Quality education Easy learning Innovation
- 30. • Full featuredcompany website. • Social media. • Google ads. • By promoting mainly in a colleges with small events. • Sponsoring for the college fests. • Print media.
- 31. • Google playstore. • Company website. • recommended websites(basically partners , collaborators).
- 33. • Software unitof the company is focused to build and improve the features of the app. • Marketing unit of the company is focused to promote the app. • Operational unit manages or decides the professors to teach and material to be displayed in the app. • Finance unit search for potential investors to financially aid us.
- 34. • By conductinga survey we can estimate the number of who are eager to use this app in free and premium versions . Therefore we can decide the incentives to be offered. • Finance team has to search for the potential investors to financially aid us.(mainly initial days)
- 35. • App ispromoted through social media , blogs ,print media , college events. • From the feedback of customers the software team updates the app in a way to satisfy the customer needs.
- 36. • Market Research– 5 months • Building strategic business unit – 1 month • Product strategy – 1 month • Pricing strategy –2 weeks • Creating proper communication channel – 3 weeks
- 38. DISCLAIMER: CREATED BY NANAADITYA GORLA, CBIT DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW. Prof. Sameer Mathur IIM LUCKNOW Nana Aditya Gorla CBIT HYD