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Marketing Mix 4 7Ps
The document discusses the marketing mix, also known as the 4Ps and 7Ps. The 4Ps refer to product, price, place, and promotion. Product factors include design, quality, and branding. Pricing strategies include penetration and skimming. Distribution places include retail, wholesale, and online. Promotion methods are advertising, endorsements, and competitions. The 7Ps add people, physical environment, and process to refer respectively to employees, store atmosphere, and how services are delivered. The marketing mix outlines key elements companies consider when developing marketing strategy.
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Marketing Mix 4 7Ps
- 1. Marketing Mix 4-7P’s Replacethis text • • • • • • • • • • Design Technology Usefullness Convenience Value Quality Packaging Branding Accessories Warranty • • • • • • PRODUCT Strategies: Skimming Penetration Psychologiacla Cost-Plus Loss leader, etc. • • • • • • • • • Special offer Advertisements Endorsements Usertrials Direct marketing Leaflets/posters Free gifts Competions Joint ventures TARGET MARKET • • • • • • • Retail Wholesale Mail order Internet Direct sales Perr to peer Multi-Channel PLACE PRICE PROMOTION 1I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 2. Marketing Mix 4-7P’s Replacethis text PRODUCT PEOPLE PROMOTION PHISICAL ENVIRONTMENT TARGET MARKET PLACE PRICE PROCESS 2I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 3. GOALS Replace this text PRODUCT PLACE Design,Technology, Usefullness, Convenience, Value, Quality, Packaging, Branding, Accessories, Warranty Retail, Wholesale, Mail order, Internet, Direct sales, Perr to peer, Multi-Channel Marketing Mix 4P’s PRICE Strategies, Skimming, Penetration, Psychologiacla, Cost-Plus, Loss leader, etc. PROMOTION Special offer, Advertisements, Endorsements, Usertrials, Direct marketing, Leaflets/posters, Free gifts, Competions, Joint ventures 3I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 4. Marketing Mix 4-7P’s Replacethis text LOREM IPSUM is simply dummy text of the printing and typesetting LOREM IPSUM LOREM IPSUM is simply dummy text of the printing and typesetting is simply dummy text of the printing and typesetting LOREM IPSUM is simply dummy text of the printing and typesetting 1 PRODUCT 2 PLACE 3 PROMOTION 4 PRICE 4I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 5. Marketing Mix 4-7P’s Replacethis text PRODUCT PROMOTION PLACE PRICE Lorem Ipsum is simply dummy text of the printing and typesetting 5I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 6. Marketing Mix 4-7P’s Replacethis text LOREM IPSUM LOREM IPSUM LOREM IPSUM is simply dummy text of the printing and typesetting is simply dummy text of the printing and typesetting is simply dummy text of the printing and typesetting 6I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 7. Marketing Mix 4-7P’s Replacethis text Product Design, Technology, Usefullness, Convenience, Value, Quality, Packaging, Branding, Accessories, Warranty Promotion Special offer, Advertisements, Endorsements, Usertrials, Direct marketing, Leaflets/posters, Free gifts, Competions, Joint ventures Physical Environment Smart, Run-down, Interface, Comfort, Facilities Process Especially relevant tio service industries, How are services consumed? Price Strategies, Skimming, Penetration, Psychologiacla, Cost-Plus, Loss leader, etc. Place Retail, Wholesale, Mail order, Internet, Direct sales, Perr to peer, Multi-Channel People Employees, Management, Culture, Customer service Marketing Mix 7P’s 7I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 8. Marketing Mix 4-7P’s Replacethis text LOREM IPSUM is simply dummy text of the printing and typesetting Marketing Mix 7P’s LOREM IPSUM is simply dummy text of the printing and typesetting LOREM IPSUM is simply dummy text of the printing and typesetting 8I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s
- 9. Marketing Mix 4-7P’s Replacethis text PRODUCT PROMOTION PEOPLE Marketing Mix 7P’s PHISICAL ENVIRONTMENT PRICE PLACE PROCESS 9I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Marketing-Mix-4-7P-s