7 Ps of Coca Cola
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This document discusses Coca-Cola's marketing mix, known as the 7Ps - Product, Price, Place, Promotion, Process, Physical Evidence, and People. It outlines Coca-Cola's wide portfolio of over 3300 beverage products sold globally. Pricing is set according to local markets and competitors like Pepsi. Coca-Cola has an effective global distribution network and promotes its brands extensively through advertising, social media, and store promotions. The company's manufacturing and distribution processes are key, as is its iconic branding and flavor that is easily recognized worldwide.
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7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
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Coca cola uses various types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation to target different customer groups. They segment based on location, age, lifestyle, and purchasing patterns. Some key segments include younger people aged 10-25, health conscious consumers, athletes for sports drinks, and diabetics for products like Coke Zero. Coca cola positions itself as a solution for thirst and uses segmentation to ensure continuous customer satisfaction and increasing sales by tailoring benefits to each segment.
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The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
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marketing strategy workshop - what you need to market your digital project ea...
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Digital Marketing Workshop
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
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The document discusses strategies for using digital marketing and social media to attract potential customers and build brand loyalty. It emphasizes understanding target audiences, their needs and behaviors in order to better promote products and services. Data from websites, social platforms, and mobile apps is used to track customer engagement and measure key performance indicators.
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LikeBulbs company profile - v1.2
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
Digital marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
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7 Ps of Coca Cola
- 1. MARKETING MIX Of By, • • • Ravi Rai IBS Bangalore Class of 2013
- 2. 7Ps Product Price Place Promotion Process Physical evidence People
- 4. PRODUCT Need to be able to assess the market and the customers’ mood Understand-product you are selling online is really in demand or not Widest portfolio in beverage industry comprising of 3300 products Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.
- 5. PRICE pricing is done according to the market and geographic segment By assessing what people can spend for some products, based on the competitors pricing Pepsi is the direct competitor to coke.
- 6. PLACE is available all over the world effective distribution network of coke has almost eroded the small and middle level players in the market even the rural market by extensive distribution and have eroded the market share of Bovonto, Kalimark etc.
- 7. PROMOTION invests billions of dollars a year in advertising and promotions maintain its position of industry leadership against rival Pepsi spends a good portion of its ad budget on television advertising Magazine ads, online and social media have also been used as media promotions at the store are used to drive revenue during slow periods.
- 9. PEOPLE Number of consumer . Employees Management Culture Customer service
- 10. PROCESS Manufacturing process Distribution channel
- 12. PHYSICAL EVIDENCE 1st distinction of the product Easily identified by its looks Coca cola ;s logo is sufficient for this ‘Cola Cola’ favour in the soft drink is only provided by coca cola
- 13. THANKYOU