This document discusses branding and packaging. It defines branding as identifying a producer's goods through a name, term, symbol or design to differentiate them from competitors. Branding involves affixing a trade name or brand to a product. Famous brands are mentioned as examples. Packaging is defined as using containers and wrapping materials to protect, promote and make products convenient for consumers. The purposes, objectives, factors affecting, and decisions regarding branding and packaging are outlined.

1. GURU JAMBHESHWAR UNIVERSITY
SCIENCE & TECHNOLOGY, HISAR
Presented By: Submitted To:
Naveen Sharma Dr. Usha
Arora
MBA (Marketing)

3. Brand is a name, term, symbol or a
design or a combination of them
which is intended to identify the
goods or services of one seller or
group of sellers and to differentiate
them from competitors.

4. BRANDING
Branding is the process of identifying the name
of a producer with his product by affixing to the
product or it contains the trade name or brand
represented by words or design.
BRAND NAME
A brand name consists of words, letters or
numbers which may be vocalized or
pronounced.

5. SOME FAMOUS BRANDS

6. WHY BRANDING
 Deliver your message clearly
 Helps the companies to charge more
 Proper branding can results in higher sales
 Create business credibility
 Connect the consumer to the product
 Motivate the buyer
 User loyalty

7. BENEFITS OF BRANDING
 Establish Loyalty
 Protect from competition and price
competition
 Reduce marketing costs
 Brands are Assets
 Impact market value
 Facilitate Purchasing

8. BRANDING DECISIONS
 Brand Positioning
 Brand Name Selection
 Brand Sponsorship
 Brand Development
 Individual Names
 Blanket Family Name
 Separate family name for all products
 Corporate name combined with individual
product name

9. PACKAGING
Packaging includes all the activities of
designing and producing the container for a
product.
Packaging is the use of containers and
wrapping materials plus decoration and
labeling to protect the product, to help and
promote its sales, and to make it convenient for
the consumers to use the product.

10. PURPOSE OF PACKAGING
 Product protection
 Product attractiveness
 Product identification
 Product convenience
 Effective sales tool
 Helps in segmentation
 Direct information

11. OBJECTIVES OF PACKAGING
 Protection
 Economy
 Attraction
 Reputation
 Increase in Profitability
 Sales Promotion

12. FACTORS AFFECTING PACKAGING DECISION
 Protection
 Visibility
 Cost
 Long Term Decision
 Distributor Acceptance
 Environmental or Legal Issues
 Added Value

13. PACKAGING DECISION
 Product Differentiation
 Package Design
 Package Size
 Package shape & color
 Package Cost
 Material Used
 Package type to be used