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E Marketing Mix

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Steve Raybould
Steve Raybould

The document introduces the eMarketing Mix, a framework for online marketing that focuses on building relationships. The eMarketing Mix consists of 2Ps (Personalization and Privacy), 2Cs (Customer Service and Community), and 3Ss (Site, Security, and Sales Promotion). It discusses each component in 1-2 sentences, highlighting that personalization involves gathering customer information to provide customized experiences, community refers to encouraging interaction among customers, and security is essential for protecting customer data and transactions.

BusinessNews & Politics
1 of 14
The eMarketing Mix These ideas are taken from: Principles of eMarketing by Otilia Otlacan www.TeaWithEdge.com
Objectives of this session ,[object Object],[object Object],[object Object]
What is ‘eMarketing’?
‘ e-Marketing is Marketing that uses the internet as manifestation media.’ - Mark Sceats ‘ e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.’ - CISCO Systems
The Extended Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The eMarketing Mix ,[object Object],Personalization, Privacy, + Customer Service, Community, + Site, Security, Sales Promotion.
1: Personalisation ,[object Object],[object Object],[object Object],[object Object]
2. Privacy ,[object Object],[object Object],[object Object],[object Object]
3. Customer Service ,[object Object],[object Object],[object Object],[object Object]
4. Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Site ,[object Object],[object Object],[object Object],[object Object]
6. Security ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Conclusions: ,[object Object],[object Object],[object Object]

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E Marketing Mix

  • 1. The eMarketing Mix These ideas are taken from: Principles of eMarketing by Otilia Otlacan www.TeaWithEdge.com
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  • 4. ‘ e-Marketing is Marketing that uses the internet as manifestation media.’ - Mark Sceats ‘ e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.’ - CISCO Systems
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