This presentation has been uploaded by Public Relations Cell, IIM Rohtak to help the B-school aspirants crack their interview by gaining basic knowledge on Marketing.
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014PR Cell, IIM Rohtak
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014. Here are the videos of the webinar:
http://www.youtube.com/watch?v=zUTmwdGX4Sg
http://www.youtube.com/watch?v=ji3c3XOFnG0
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014PR Cell, IIM Rohtak
Webinar on Marketing Basics by IIM Rohtak for Admissions-2014. Here are the videos of the webinar:
http://www.youtube.com/watch?v=zUTmwdGX4Sg
http://www.youtube.com/watch?v=ji3c3XOFnG0
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Basic concept of Marketing. What is Marketing?
difference between marketing and market.
market segmentation,targeting,and positioning,
why these are necessary???
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Basic concept of Marketing. What is Marketing?
difference between marketing and market.
market segmentation,targeting,and positioning,
why these are necessary???
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
The Role of the CIO and CMO in the Digital Transformation of EducationVala Afshar
Colleges and universities face economic, technological, and market forces that challenge the traditional ways of recruiting students, raising money, delivering services, and insuring student success. Rapid growth in BYOD, apps, online education, and an explosion of new competitors, such as MOOCs are adding to the pressure. At the same time, marketing has become data intensive and technology driven. Gartner points to the CMO as the champion of the technology budget in the near future. CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. The current period of transition creates opportunities for institutions that learn to embrace change and form a collaborative relationship between the CIO and CMO.
by Vala Afshar, Chief Marketing Officer, Extreme Networks
International Marketing Research Assignment SampleAssignment Prime
Cross-border activities of firms have been of interest for international business
researchers for a long time, and still it is an expanding field of research. Business which want to compete in 21st century must confronted with the task of crafting strategies that anticipate and respond to the rapid pace of change in global market, and that’s why their information needs are changing and becoming more and more complex and diverse. Every company performs the task of marketing research to provide the relevant, accurate, reliable, valid and current information of market to management. The major objectives of this essay is to research emerging market so that opportunities for internationalisation can be found, to understand the primary functions and mark the problems in market research. Maintaining objective in marketing research is essential if marketing management is to have sufficient confidence in its result to be prepared to take risky decisions based upon those results.
Xiaomi - Germany market entry marketing strategy - MBA, HULT International Bu...Friedrich Arnold
The strategic opportunity for Xiaomi in the German smartphone category is to gain 5% market share by Q1 2016. This opportunity arose from Xiaomi’s critical ecosystem of competitive advantages enabling the manufacturer to create superior value to German consumers for a lower price than the current market leader, Samsung.
After evaluating the two strategic alternatives, entering or not entering the German market, I concluded to Enter the German market, invest RMB 59 MM upfront to breakeven during the 2015 Christmas sales and achieve a 5% market share by Q1 2016.
This marketing plan was part of the International Marketing course with Prof. Marco Protano at HULT International Business School.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
This presentation has been uploaded by Public Relations Cell, IIM Rohtak to help the B-school aspirants crack their interview by gaining basic knowledge on Operations Management.
This presentation has been uploaded by Public Relations Cell, IIM Rohtak to help the B-school aspirants crack their interview by gaining basic knowledge on IT.
This presentation has been uploaded by Public Relations Cell, IIM Rohtak to help the B-school aspirants crack their interview by gaining basic knowledge on Economics.
References:
www.investopedia.com/terms/o/opportunitycost.asp
http://sparkcharts.sparknotes.com/economics/macroeconomics/section1.php
http://www.slideshare.net/RahulKaurav/xx-unit-iii
http://www.investopedia.com/articles/04/051904.asp
https://www.rbi.org.in/home.aspx
This presentation has been uploaded by Public Relations Cell, IIM Rohtak to help the B-school aspirants crack their interview by gaining basic knowledge on Finance.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
2. WHAT IS MARKETING AND MARKETING MANAGEMENT?
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
2
Marketing is the management process responsible for
identifying, anticipating and satisfying customer requirements
profitably.
Marketing Management is the art and science of choosing target
markets and building profitable relationships with them.
• Requires that consumers and the marketplace be fully
understood.
• Aim is to find, attract, keep and grow customers by creating,
delivering, and communicating superior value.
4. NEEDS,WANTS AND DEMANDS
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
4
Need: State of felt deprivation including physical, social, and
individual needs.
• Physical needs: Food, clothing, shelter, safety
• Social needs: Belonging, affection
• Individual needs: Learning, knowledge, self-expression
Want: Form that a human need takes, as shaped by culture and
individual personality.
Wants + Buying Power = Demand
5. WHAT ALL IS MARKETED?
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
GOODS
AND
SERVICES
5
EVENTS &
EXPERIENCES
PERSONS
AND
PLACES
PROPERTIES
ORGANISATIONS
INFORMATION
AND IDEAS
8. GOALS OF MARKETING SYSTEMS
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
8
9. MARKETING STRATEGY PLANNING PROCESS
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
9
• Starts with gauging
the external
environment and an
assessment of the
company’s
capabilities.
• Followed by selecting
the appropriate
target market and
molding the offering
to extract maximum
benefit.
10. 7 Ps OF MARKETING
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
10
• Also known as Marketing Mix.
• 7Ps define how the company
places its offering in the market.
• 4Ps for product: Product, Price,
Place and Promotion.
• Example: Coca-Cola
• 7Ps for services: People, Processes
and Physical Evidence are added to
cater to the specific needs of
services.
• Example: Hotels (hospitality)
11. PRODUCT
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
11
The set of attributes or
characteristics that buyers
normally expect. Eg. A clean
bed, fresh towels, working
lamps, relative quietness etc.
The product containing only
characteristics absolutely
necessary for it to function. Eg.
Basic room with a bed,
bathroom, towels, closet etc.
The fundamental need or want
that the consumers satisfy by
consuming the product. Eg.
Hotel guest buying rest & sleep.
Additional features that serve
to differentiate the product
from its competitors. Eg.
Premium customer service,
valet parking, specialty dishes.
All the augmentations and
transformations that a product
might undergo in the future.
13. PLACE
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
13
• Dell laptops
• Most branded
outlets
• Most FMCG
companies
14. PROMOTION
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
14
A promotional mix specifies how much attention to pay to each of
the elements and how much money to budget for each.
A promotional plan can have one or more of the following
objectives:
• sales increases
• new product acceptance
• creation of brand equity
• Positioning etc.
15. ELEMENTS OF PROMOTION MIX
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
15
Personal presentations by a firm’s
sales force. Mostly B2C.
Building good relations with public
by obtaining favourable unpaid
publicity.
Promotional activities or events to
spread awareness and gather
customer attention.
Addressing the customer while taking
into account his/her unique choices.
Eg. YouTube recommendations
Short term incentives to encourage
sales. Eg. Discounts etc.
Any paid form of a non personal
presentation by an identified sponsor
Direct communication with the
individual to obtain an immediate
response. Mostly B2B.
16. STP (SEGMENTATION,TARGETING AND POSITIONING)
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
16
The process of dividing a
market into distinct groups of
buyers with different needs,
characteristics, or behavior who
might require separate products
of marketing programs.
Involves evaluating each market
segment’s attractiveness and
selecting one or more segments
to enter based on which looks
more sustainable and accessible.
Arranging for a product to
occupy a clear, distinctive,
and desirable place relative
to competing products in the
minds of target consumers.
17. PRODUCT LIFE CYCLE (PLC)
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
17
The PLC is a model that
illustrates the different
stages (six in total) that a
product or service will
pass through. Each stage
has its own attributes and
will vary in length (time)
with different products
and services. The time
that it takes for your
product/service to move
through the PLC will
largely be determined by
how effective your
marketing plan is.
18. STAGES OF PRODUCT LIFE CYCLE
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
18
Stage 1: Development - As soon as you put pen to paper, this is
where the PLC of the product/service begins. This is the time
where you will design and develop your product/service with all
the direct costs that may be incurred such as wages, materials for
prototypes, research, etc.
Stage 2: Introduction - This is the time when the product/service
is new in the market and a high degree of marketing will be
needed such as promotions and advertising to increase
commercial awareness.
19. STAGES OF PRODUCT LIFE CYCLE CONTD.
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
19
Stage 3: Growth - Once your product/service has become established in the market,
you can expect the number of sales to increase rapidly and marketing expenditure
may now be used for brand building. This is the stage where you will benefit from
high profits but this is also the stage where your profits will peak.
Stage 4: Maturity - The stage of maturity begins when the product/service sales
peak and become stable mainly due to the introduction of competitors during the
end of the growth stage (influencing the move into the maturity stage).
Stage 5: Decline - The product/service moves into the decline stage when sales
start to drop continuously and will be a result of the issues that moved the product
through maturity and saturation
20. BRAND AND BRAND-EQUITY
BASIC CONCEPTS OF MARKETING – WEBINAR BY IIM ROHTAK
20
Brand
• Any name, sign, symbol,
design to identify goods or
services and differentiate
from competitors
• CCD, McDonalds
Brand Equity
• It is the value of your brand
• Reflected in the prices,
market share and profitability
the brand commands
• Key indicator: Brand loyalty