This document discusses the 7Ps of marketing mix, which are Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides examples of how companies apply each of the 7Ps in their marketing strategies. For instance, it explains that Price is an important factor in a product's success and that McDonald's standardizes prices across its global locations. The document concludes that considering all 7Ps leads to a more effective overall marketing approach for a business.

1. NAME :S.VISHVA KARIBEERAN
CLASS :3-MS
ROLLNO :B20540
SUBJECT :MARKETING MANAGEMENT
TOPIC. :7P’S OF MARKETING MIX

2. INTRODUCTION
 The framework we have here used to analyse your market is
called the 7P Approach.
 There are many different types of analysis you can use, but
we find this the most effective because of it’s
multidimensional way of looking at your market situation
 The idea is to rate your customer against your business on
the following aspects

3. 4P’S OF MARKETING MIX
 The term “marketing mix” is a foundation model for
businesses, historically centered around product, price,
place, and promotions
 The marketing mix has been defined as the “set of
marketing tools that the firm uses to pursue its marketing
objectives in the target market”.

5. 7P’S OF MARKETING MIX
 Learn everything about the 7Ps of Marketing mix, Understand
why this concept is still relevant today and will be relevant for
the foreseeable future. The 7Ps of Marketing is the Price, Place,
Promotion, Product, People, Process and finally, Physical
Evidence.
 It originally started as 4 Ps, but as the world and the 3 more
were added to formulate an effective marketing strategy.

6. 7P’S OF MARKETING MIX

7. PRODUCT
 This is the P that starts it all. The need for this P to be
known, positioned, and showcased gets the marketers
working hard at strategies.
 ‘Product’ is the offering that your company has for the
market whether it is a tangible good or intangible good
(services).
 Various aspects of a product like the product life cycle, the
type of need it services, and its positioning come into play
with this P
.

9. PLACE
 It is the channel through which your company’s goods/services
get moved from the manufacturer to the consumer.
 An example of this element of the marketing mix can be the
numerous branches of McDonald’s all over the world.
 And each country has its unique menu, with the standard
guarantee of tasty food, served fast, at low prices.

11. PRICE
 One very important aspect of any product/success being a
success in the market is the price at which it is marketed.
 The first colour of the marketing mix rainbow is one of the
determining factors of what the people will see.
 Thus, the company charges its consumers what its
competitor Pepsi is charging. It’s a simple, yet highly
competitive strategy as the name suggests.

13. PROMOTIONS
 Directly speaking, the mainstream meaning of the word
‘Promotion’ also applies here.
 The essence of promotion lies in the activities that a
marketer does in order to showcase the product in the
market in the right sense.
 Promotional activities involve multi-channel, multi-level
marketing communications in the technical sense.

15. PROCESS
 Process involves all the ways the company and its customers
can engage in order to facilitate the product to reach the
consumer.
 It isn’t just a means to an end, but a roadmap of the
company’s operations.
 They have an interactive website in order to collect
customer feedback and suggestions, which also tells people
how accessible the company is for the consumers.

17. PEOPLE
 All the people involved in the making, distributing, and
selling of your company’s product are also essential.
 Mostly, services (intangible offerings) have marketing mixes
which are focused on the people presenting the product.
 These brands have established themselves and built loyal
customer bases due to the kind of people they employ

19. PHYSICAL EVIDENCE
 Physical evidence is a part of the product. If your product is
a tangible offering, then all of its material cues (packaging,
business cards, brochures, company branding) will be taken
notice of, by the consumers.
 The example can be, every time you encounter a FedEx
delivery vehicle, you’ll immediately recognize it because of
its purple and orange color scheme.

21. Conclusion
 Including the model of 7 P’s of online marketing into a
company’s marketing decisions flow will develop a better
marketing strategy for your business. The benefits of
marketing decisions around product, price, place,
promotion, people, process, and physical evidence are vast.
 Product is mentioned in singular but not all the companies
sell products in isolation.