This document discusses the marketing mix (7Ps) in relation to a business opportunity. It defines the marketing mix as a set of controllable variables used to satisfy customers. It then defines and provides examples for each of the 7Ps: Product, Place, Price, Promotion, People, Packaging, and Positioning. The objectives are to describe the concept of the marketing mix and identify the seven Ps. The document provides activities for students to match marketing mix elements to examples and answer questions about applying the 7Ps. It concludes with assigning homework for students to analyze a company's marketing mix.

1. THE MARKETING MIX
(7Ps) IN RELATIONTOTHE
BUSINESS OPPORTUNITY
RUFFAIDAH A. LANTOD

2. an EIMClassadviser, and a Businessand
Management Teacher.
I am Ruffaidah
Hello!

3. TARGET MARKET
CUSTOMER REQUIREMENTS
MARKET SIZE

4. Go to menti.com
and enter the code
____________

5. DIRECTIONS:
Find the
words that
best
describes the
MARKETING
MIX or the
7Ps.
3 Minutes
Activity

7. PRODUCT
PLACE
PRICE
PROMOTION
POSITIONING
PACKAGING
PEOPLE

8. 1. Describe the Marketing Mix (7Ps) in relation to the
business opportunity vis-à-vis, (CS_EP11/12ENTREP-
0h-j-10) Module 5:
- Describe the concept of marketing Mix
- Identify the seven P’s in the marketing mix
 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning
OBJECTIVES:

9. Marketing Mix
- is a set of controllable and connected variables that a
company gather to satisfy a customer better than its
competitor.
- is a strategy of choosing and implementing the best
possible course of action to attain the organization’s
long-term objectives and gain competitive edge.

10. Go to menti.com
and enter the code
_____________

11. PRODUCT
- refers to any goods or services
that are produced to meet the
consumer’s wants, tastes, and
preferences.

12.  What is the product?
 Who is this product aimed
towards?
 What does it do?
 What is special or different
about the product?
 Why do people need your
product?

13. PLACE
- represents the location where
the buyer and seller exchange
goods or services.
- the distribution channel
either physical store or online
shops on the internet.

14.  Where would you be able to buy this
product?
 Why did you choose to sell your product
at this place?

15. Go to menti.com
and enter the code
____________

16. PRICE
-is the value of money in
exchange for a
product/service.

17.  What do you think the price of
this product is? Why do you
think it is this price?
 What are the prices of your
competition?
 What is the price of the
product? Why did you choose
this price?

18. PROMOTION
- refers to the complete set of
activities, which
communicate the product,
brand, or service to the user.
- To attract people to buy the
product over others.

19.  Where would you see this product
advertised? Where are you going to
advertise your product?
 Who will be the spokesperson for your
project ?

20. Activity
:
DIRECTIONS: Group yourselves into 4 groups
and you will match the picture to what it
describes or its corresponding Ps in the
marketing mix.

21. Self-Reflect:
1. What is the lesson you get out
from the lesson?
2. How can this be applied to your
learning experiences later?

23. Directions: Group yourselves
into 4 groups and answer the
questions from the 4 boxes.

24. 3 Things I learned today
2 Things I found interesting
1 Question I still have

25. “
“The aim of selling
is to satisfy a
customer’s need:

26. HOMEWORK:
The student will choose a company and
identify the marketing mix used (4Ps only).
And advance reading on Packaging, People,
Positioning.

27. You can find me at: @username
ruffaidahlantod@deped.gov.ph
Any questions?
Thanks!