Marketing in the "8-Second Era" Optimising Interactions with Context to Accelerate Conversion
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Consumers are overwhelmed by content, and the window of opportunity for marketers has shrunk to 8 seconds. To keep pace with consumers' expectations, brands must modernise and transform their practices to grab attention quickly. Download this eBook to: • Understand the "8 second era" • See why context is essential to increase conversions • Learn a new way to think about digital marketing Optimising the customer experience in the “8-second era” will require marketers to deliver contextually relevant messages and impactful customer experiences.
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Marketing in the "8-Second Era" Optimising Interactions with Context to Accelerate Conversion
- 3. 2 1Source: National Center for Biotechnology Information, 2014
- 5. 4 21 3 4 5 6 7 8 Language
- 6. 5 21 3 4 5 6 7 8 Channel 90% of consumers expect a consistent experience across all devices
- 7. 6 21 3 4 5 6 7 8 Relevancy
- 8. 7 21 3 4 5 6 7 8 Personalization
- 9. 8 21 3 4 5 6 7 8 Experience 89%of consumers have begun doing business with a competitor following a poor experience
- 10. 9 21 3 4 5 6 7 8 Incentives
- 11. 21 3 4 5 6 7 8 Reputation 10
- 12. 21 3 4 5 6 7 8 Knowledge 11 72%
- 13. • Global • Hyper-relevant • Personal • Omnichannel • Contextual • Integrated • Seamless • Engaged Experience = Context x • Device • Channel • Language • Location • Activity • Date/Time Data • Customer Profile • Purchase History • Demographic • Industry • Downloads • Social Media • Customer Support Content • Video • Blogs • Case Studies • Research • Landing Pages • Microsites • Social Posts • Whitepapers 12
- 14. SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 global brands. For more information, visit www.sdl.com 13