Subtitling, audio dubbing, and transcreation. Tips to conceptualize videos from the start so they are easier and cheaper to localize. Emerging technologies and techniques that separate audio and subtitling from videos, easing the translation management and multilingual deployment. Delivered at the SDL Customer Success Summit Montreal 2016.
In this presentation you will learn the benefits of a global video strategy, including:
*The different types of video localization, when to use each type, and the relative cost for each method
*Tips for creating videos from the start that are easy to localize
*Project management strategies to make video localization easier, faster, and less expensive
High Volume, Rapid Turn Around Localization: Lessons LearnedSDL
Customer success story by Johnson & Johnson on best practices and lesson learned in localization process. Learn the importance of prioritization, in-country review, terminology database, teamwork and collaboration. Delivered at the SDL Customer Success Summit Montreal 2016.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Philips Healthcare: A Case Study. Adoptiong a Test Center Approach to Launch...SDL
As Philips Healthcare was preparing to launch its newest advanced defibrillator/monitor, it wanted to ensure a high-quality user experience for its non-English speaking as well as English speaking customers. Key to that was accurately localizing the software, the voice prompts and remaining user interface for markets around the world.
In this presentation you will learn the benefits of a global video strategy, including:
*The different types of video localization, when to use each type, and the relative cost for each method
*Tips for creating videos from the start that are easy to localize
*Project management strategies to make video localization easier, faster, and less expensive
High Volume, Rapid Turn Around Localization: Lessons LearnedSDL
Customer success story by Johnson & Johnson on best practices and lesson learned in localization process. Learn the importance of prioritization, in-country review, terminology database, teamwork and collaboration. Delivered at the SDL Customer Success Summit Montreal 2016.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Philips Healthcare: A Case Study. Adoptiong a Test Center Approach to Launch...SDL
As Philips Healthcare was preparing to launch its newest advanced defibrillator/monitor, it wanted to ensure a high-quality user experience for its non-English speaking as well as English speaking customers. Key to that was accurately localizing the software, the voice prompts and remaining user interface for markets around the world.
Transcreation for Deep Cross-Cultural ConnectionSDL
What is transcreation and how do you determine you need it? Customer success story on overcoming the challenges of the transcreation process delivered at the SDL Customer Success Summit Montreal 2016.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
Another deck by : http://slidecomet.com
Stop suffocating your audiences with bullet-filled slide decks and wasting precious time designing from scratch. In this short guide, we give you guys 3 steps to save time, energy and your audience from Presentation Pollution. Download with a tweet: http://goo.gl/QdbjbF
The following photos were entirely taken and processed by me with an iPhone. See more: http://paulgordonbrown.com/category/iphoneography/
iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from all other forms of digital photography in that images are both shot and processed on the iOS device.
Do you have to do some traveling this holiday season? Don’t let the seasonal prices get the best of you! This chat featured tips and tricks to help you save money on your travel expenses.
Our panel included: Tonya Rapley- Certified Financial Educator, Millennial Money Coach and Founder of MyFabFinance.com, Paul Moyer- Founder of SavingFreak.com, Rod Griffin- Director of Public Education at Experian, and Mike Delgado- Social Media Community Manager at Experian.
This deck featured tips from: @suddenlyfrugal, @SavingFreak, @DebbiKing, @MyFabFinance, @robert_harrow, @KOFETIME, @care4yourfuture, @WealthwithMina, @payoff, @wisebread, and @MiriamSCross.
Redefine Your Global Video Strategy: Video LocalizationSDL
The SDL Language presentation on localizing video content to boost brand's global digital marketing effectiveness delivered at the Customer Success Summit Montreal 2015.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
A look at what Unified Communications means to different people and organizations and how many can use UC in their daily communications and how UC will become more and more prevalent in our professional and personal lives. Discuss the myths that are limiting companies from fully embracing UC as a business communication strategy and understand the real issues that need to be addressed.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
Transcreation for Deep Cross-Cultural ConnectionSDL
What is transcreation and how do you determine you need it? Customer success story on overcoming the challenges of the transcreation process delivered at the SDL Customer Success Summit Montreal 2016.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
Another deck by : http://slidecomet.com
Stop suffocating your audiences with bullet-filled slide decks and wasting precious time designing from scratch. In this short guide, we give you guys 3 steps to save time, energy and your audience from Presentation Pollution. Download with a tweet: http://goo.gl/QdbjbF
The following photos were entirely taken and processed by me with an iPhone. See more: http://paulgordonbrown.com/category/iphoneography/
iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from all other forms of digital photography in that images are both shot and processed on the iOS device.
Do you have to do some traveling this holiday season? Don’t let the seasonal prices get the best of you! This chat featured tips and tricks to help you save money on your travel expenses.
Our panel included: Tonya Rapley- Certified Financial Educator, Millennial Money Coach and Founder of MyFabFinance.com, Paul Moyer- Founder of SavingFreak.com, Rod Griffin- Director of Public Education at Experian, and Mike Delgado- Social Media Community Manager at Experian.
This deck featured tips from: @suddenlyfrugal, @SavingFreak, @DebbiKing, @MyFabFinance, @robert_harrow, @KOFETIME, @care4yourfuture, @WealthwithMina, @payoff, @wisebread, and @MiriamSCross.
Redefine Your Global Video Strategy: Video LocalizationSDL
The SDL Language presentation on localizing video content to boost brand's global digital marketing effectiveness delivered at the Customer Success Summit Montreal 2015.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
A look at what Unified Communications means to different people and organizations and how many can use UC in their daily communications and how UC will become more and more prevalent in our professional and personal lives. Discuss the myths that are limiting companies from fully embracing UC as a business communication strategy and understand the real issues that need to be addressed.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
“The secret of success is to find out where people are going -- and get there FIRST” (Mark Twain) MyVideoTalk Global Team Success Presentation
What you are going to see today ••Cutting edge Internet-based Communications ** Exciting new Video Technology Products •Unparalleled Global Business Opportunity •A way for YOU to achieve financial security •
IAB How to Build Brands Online event - Video - Nick Higgins, InnovidIAB Australia
With the increase of new creative formats and rich media options, marketers are seeing the potential of online and mobile marketing as an efficient and cost effective tool for building brands. On 25 July, attendees learned how to use the key digital elements to build your brand online.
Reaching 26 million users on a shoestring!ixigo.com
Keeping the objective of creating an impact on the users’ travel habits in mind, ixigo launched the “low cost high reach” travel hacks video on Facebook. This is the story of how a video, created on a shoestring budget, went viral!
Similar to Lights, Camera, Translation... Action! (20)
The Marketer's Dilemma in Today's Global Digital Era - Liesl Leary and Henry ...SDL
Liesl Leary, Product Marketing Director at SDL and Henry Barfoot-Saunt, SVP Northern Europe Sales at SDL present at SDL Connect, Palo Alto, November 2016.
Learn the different approaches to machine translation and how to improve the ...SDL
Learn the different approaches to machine translation and how to improve the quality of your global strategy with machine translation. Delivered at the SDL Customer Success Summit Montreal 2016.
How to Extend Your Content Marketing Plan to a Global AudienceSDL
You're churning out amazing content and working tirelessly to get that content in front of your best prospects. But if you're only creating content in English, you might be ignoring copious amounts of potential customers. 71% (gasp!) of the global market prefers to be spoken to in a language other than English.
How do you reach these prospects without breaking the bank? Good news: it's not nearly as difficult as you think it is.
View our webinar, “How to Extend your Content Marketing Plan to a Global Audience,” to learn best practices for creating content that's easy to translate and localize. You'll also discover workflow processes that make the whole process easier, so you can realize maximum ROI.
For more detail, please copy and paste the following link itnto the browser of your choice: http://www.sdl.com/olp/language/how-to-extend-your-content-marketing-plan-to-a-global-audience.html
Fashion Days with Howard Beader & Andreas Meier at Forrester #CXNYC 2015SDL
At Forrester CXNYC 2015 in New York Howard Beader, Vice President Product Marketing at SDL discussed brand relationships and customer experience. He then joined forces with Andreas Meier, Head of Business Development for Fashion Days Group to talk about customer experience in retail.
SDL surveyed nearly 3000 consumers across 9 countries and 3 generations about their single or most prominent points of CX failure and CX success over the last 10 years, how they behave as a result and the impact on a brand. Download the report to learn where the points of failure occur, how different generations and regions classify failures, how different consumers respond to failure and what can be done to take advantage of this wakeup call and avoid failure fallout.
Marketing in the "8-Second Era" Optimising Interactions with Context to Accel...SDL
Consumers are overwhelmed by content, and the window of opportunity for marketers has shrunk to 8 seconds. To keep pace with consumers' expectations, brands must modernise and transform their practices to grab attention quickly.
Download this eBook to:
• Understand the "8 second era"
• See why context is essential to increase conversions
• Learn a new way to think about digital marketing
Optimising the customer experience in the “8-second era” will require marketers to deliver contextually relevant messages and impactful customer experiences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Lights, Camera, Translation... Action!
1. SDL Proprietary and Confidential
Lights, Camera,
Translation… Action!
Blockbuster Strategies for Video Localization
Jeffrey Constantin
Business Consultant, SDL
SDL Language Customer Success Summit | June 7, 2016
2. 2
Agenda
○ State of video
○ Hurdles impacting your video strategy
○ A new way to think about your global
video strategy
○ Case study
○ How SDL can help
○ Q&A
3. 3
The need for global video strategy
100 Million people are
expected to watch
online videos today
(Comscore)
79%
Online video traffic will
be 79% of all global
consumer Internet
traffic in 2018
(Cisco)
2 billion video views
per week are on YouTube;
70% of traffic comes from
outside the US
(YouTube)
50%
Online video now
accounts for 50% of
all mobile traffic
(Bytemobile Mobile
Analytics Report)
16 minutes
and 49 seconds
… time spent by the average user
watching online video ads every month.
4. 4
Canadian digital media trends
87%
…of
Canadians
are
connected
(26 Million)
99.5%
…of
Canadians
who use
the internet
access it
everyday
35Hours/Mo
Spent Online
Canada
ranks #3
globally
for time
spent on
the web
More and more Canadians prefer
the internet for video streaming
vs. network cable
CABLE
Source: Canadian Internet Registration Authority “the Canadian Internet”
Nearly four in ten Canadians spend
more than 20 hours a month streaming
TV, movies or online video.
“
”
6. 6
30%
The impact of video on Marketing
…of consumers find videos
helpful when making
purchase decisions online.
Source: StretfordDigitalMedia infographic “Why Use Video?
…of shoppers will leave a site and
seek information elsewhere when
visual content is not available.
Website who use video receive
41% more traffic from search than
non-video friendly sites.
Email click-through rates increase
by 96% when video is used in
email marketing
Zappos reported a 6% to 30%
increase in sales for products
with video
…of marketing professionals
worldwide name video as the type
of content with the best ROI.
96% 41%
96%
48%
52%
7. 7
The impact of video on Training
20%
20%
25%
26%
27%
28%
38%
41%
52%
55%
Ukraine
Colombia
Indoneia
Brazil
Czech Republic
Poland
Romania
Malaysia
China
India
Top 10 Growth Rates by Country
…of USA companies offer
online corporate training to
improve the professional
development of their
employees.
77% Companies using
eLearning &
on-the-job
training generate
26% more
revenue
per employee.
Source: New Ambient Insight Report
8.2%
o Middle East $560.7M
expected by 2016
14.6%
o Western Europe $8.1B
expected by 2015
5.8%
o Latin America $2.29B
expected by 2016
30-
35%
o Asia $11.5B
expected by 2016
8. 8
Interbrand’s top 100 global brands have:
Source: http://www.pixability.com/industry-studies/top-100-global-brands-2015/
611KBrand
Videos
40BChannel
Views
2,400
channels
% of videos on YouTube are
+ minutes in length.10
Top 100 brands collectively
upload a new video every
18.5 minutes
9. 9
Our YouTube presence
361 videos
69,647 subscribers
41,976,072 views
Joined Oct. 2007
10 videos
424 subscribers
849,116 views
Joined Dec. 2012
189 videos
1,208 subscribers
165,678 views
Joined Jan. 2010
138 videos
760 subscribers
205,009 views
Joined Oct. 2011
178 videos
2,461 subscribers
14,341,967 views
Joined June 2013
621 videos
15,139 subscribers
7,564,485 views
Joined May 2008
303 videos
2,881 subscribers
2,444,475 views
Joined Nov. 2009
124 videos
392 subscribers
35,637 views
Joined Dec. 2011
16 videos
16 subscribers
1,974 views
Joined 2015
268 videos
781 subscribers
139,895 views
Joined Oct. 2009
80 videos
626 subscribers
1,354,532 views
Joined Aug. 2014
629 videos
6,982 subscribers
17,149,709 views
Joined Apr. 2008
142 videos
969 subscribers
603,661 views
Joined Feb. 2010
133 videos
12,174 subscribers
13,509,637 views
Joined May 2008
98 videos
220 subscribers
68,159 views
Joined Sept. 2009
266 videos
694 subscribers
135,837 views
Joined Apr. 2007
10. 10
Opportunities from a global video strategy
Engage your
audiences in an
ongoing dialog
Increase internal
& external
engagement
Repurpose
videos across
new avenues
“Pictorial
Superiority Effect”
Distribute shareable,
short-form video to expand
reach via Social channels
Develop video
portals & improve
online presence
Lengthen on-site
experience &
boost your SEO
11. 11
Hurdles to realizing your global
video strategy
○ Building a global video strategy takes too long
○ Struggle to maintain brand control while
empowering localization
○ Limited budget for localization does not allow
for high-end video services
○ Complexity of localization processes hinders
focus on video localization
19. 19
Thoughts on “Inner Thoughts”
Visibility:
o English:
o Russian:
o Turkish:
o Spanish:
o French:
o Chinese:
o Greek (sub):
(# of views)
8.7M
4.9M
4M
3M
1M
800K
300K
Distribution:
+ Short spin-offs
+ Nike+Training Club
App in 10+ languages
Video Breakdown:
70 Word script
On-screen text
5 Off-screen
multicultural
voices
Closed captions
15+ Languages
21. 21
How to approach video localization
End-to-end
media
solution
Brand
voice to all
markets
Global
strategy
22. 22
SDL’s Network offices: Global footprint & language coverage
THE NETHERLANDS
BELGIUM
UKIRELAND
FRANCE
SPAIN
ITALY
SLOVENIA
CROATIA
HUNGARY GREECE
TURKEY
LEBANON
ROMANIA
CZECH REP
GERMANY
POLAND
DENMARK
NORWAY
SWEDEN FINLAND
RUSSIA
PR CHINA
INDIA
THAILAND
SINGAPORE
TAIWAN
SOUTH
KOREA
JAPAN
BRAZIL
CHILE
UNITED STATES
CANADA
Americas Europe Asia
o 350 employees in 9 offices o 1,100 employees in 23 offices o 670 employees in 12 offices
SDL resources also include:
In-House
Translators
1,100
In-house
Professional
Studios
4
Voice
Talents
300+
Audio/Video
Engineers
60
Partner
Studios
50
24. 24
Shelflife
Media services to support your every need
TV Shows
Video Games
Feature Films
Product Videos
eLearning
Social Media
Video Case Studies
Just-in-time
Training
HR Training
Executive
InterviewsInterviews
& Focus Groups
Webinars
Visibility
Commercial &
Ads
Subtitling
Voice-over
Dubbing
25. 25
Budgeting for video localization
SDL provides bundled rates to evaluate bottom-line cost
Subtitling Voice-Over
Professional
Dubbing
Objectives
Translate media
at low cost
Make a greater impact
with translated media
without all the cost
Professional media production
for high-profile projects
Type
Internal communications,
Tutorials
YouTube, Podcast,
Product overview
Web campaign,
Broadcast
Turnaround 2-3 days 3-5 days 5-10 days
Cost $65/min. $115/min. $190/min.
Services:
(Starting rates – 5 minutes minumum)
Cost includes: File preparation, Transcription, Translation, Audio editing and/or Video editing,
Quality Assurance and Project Management.
26. 26
Increasing ROI of existing video content
Project brief $360.00
Script creation $720.00
Voice over $1,250.00
Sound effects $200.00
Sound track $500.00
Illustration/Animation $780.00
Video editing $840.00
Video rendering $240.00
Total: $4,890.00
Creation of a 5-minute video:
1
2
3
4
5
6
7
8
Subtitling
$325.00 per language
Voice-Over
$575.00 per language
Professional Dubbing
$950.00 per language
Opportunity
to deploy
into:
14Additional
Markets
8Additional
Markets
5Additional
Markets
Localization of a 5-minute video:
27. 27
SDL’s key differentiators
SDL Media Services utilizes some of the best linguistic and
specialized resources to produce high-end multimedia
products via its professional production hubs.
Our Media Services unit provides consulting services to
implement a strategic approach to multimedia localization,
while supporting customers with industry best-practices.
SDL technology maps out a range of multimedia options
to fulfill all content types and needs.