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Beyond Globalization: Achieving Universal Understanding - Adolfo Hernandez at SDL Connect 16

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Adolfo Hernandez, CEO at SDL presents his keynote speech at SDL Connect, Palo Alto, November 2016.

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Beyond Globalization: Achieving Universal Understanding - Adolfo Hernandez at SDL Connect 16

  1. 1. Beyond Globalization … Achieving Understanding 16 November 2016 Adolfo Hernandez, CEO
  2. 2. A World with Crazy Amounts of Content That’s 2.5 million terabytes of data a day! Every 2 days, we create as much information as we did from the dawn of civilization up to 2003. YouTube users upload 300 hours of video every minute.
  3. 3. Understanding: Beyond Information and Connections #SDLConnect16
  4. 4. Welcome to the Age of Understanding Free from limitations: volume, languages, media types, geography, cultures “ ”
  5. 5. Complexity of Managing and Delivering Content BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums BILLIONS OF WORDS HUNDREDS OF LANGUAGES PERSONAL 24/7 CULTURE MULTI- CHANNEL 92% of global enterprises struggle with localization 71% have no direct integration between their web CMS & localization process 36% of global enterprises store content in more than 10 repositories
  6. 6. Language at the Core of Everything We Do
  7. 7. Enhanced by Content Management
  8. 8. Deliver All Content Locally on a Global Scale BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums
  9. 9. #SDLConnect2016 #SDLConnect2016
  10. 10. Can you deliver relevant content where needed?
  11. 11. Unified Experience Management
  12. 12. Delivering a Unified Customer Experience Jerele D. Neeld Director, Global Information Development & Localization
  13. 13. How can I get all my content translated?
  14. 14. Connecting Content to Translation BUSINESS CONTENT REPOSITORIES
  15. 15. Matt Hardy Translate Content at the Source Vice President, Customer Solutions, SDL
  16. 16. Knowledge Article Translation Workflow Product Product- Locale Localized Articles Article Translated ArticlesBatch class Product Master Data Philips.com
  17. 17. What are the best practices in localization ?
  18. 18. Localization Process Consulting
  19. 19. Nicole Uhlig Delivering Best Practices VP, Language Process Consulting
  20. 20. Value-Added Services 20+ years of expertise helping companies go global Translation Management • Roles & Engagement • In-Country Review • TM-Management • KPI Development Terminology Management • Roles & Engagement • Multiterm (Workflow) Source Optimization • Translation friendly writing • Increase TM-Leverage • Reduce DTP Costs Machine Translation Multilingual SEOSoftware Localization & Testing Multimedia & e-Learning
  21. 21. Can you help launch global campaigns faster?
  22. 22. Marketing Solutions • Managed Web Content Services • Transcreation & Copywriting • Content Production Services LAST YEAR • 151M words transcreated • 1.8M pages laid out for print • 74K minutes of audio localized
  23. 23. Soheila Soheil Reaching Customers Worldwide Director, Marketing Best Practices
  24. 24. SDL Marketing Solutions • Transcreation & Copywriting • Web Content Management Services • Content Production Services • Adapt, implement, manage, deliver
  25. 25. Can you enhance security during translation?
  26. 26. Secure Translations
  27. 27. Azad Ootam End-to-End Translation Security Chief Transformation Officer
  28. 28. Can you ensure compliance in regulated industries?
  29. 29. Localization for Life Sciences
  30. 30. Kaarin Gordon Ensuring Compliance in Regulated Industries Vice President, Life Sciences
  31. 31. Can we move content and localization to the cloud?
  32. 32. Peter-Paul Houtman Converging on the Cloud Executive Vice President, Technology and Product Management
  33. 33. SDL Language Cloud Online Portal Translation Management Translation Memory Machine Translation Terminology Individual Professional Translator Localization Department Localization Service Provider Casual Translator Business Requestor Developer FiltersConnectors Translator Productivity Analytics Translation Management Project Management Reporting Linguistic Management
  34. 34. SDL Content Cloud Online Portal Web Content Management Translation Management Multimedia Management Technical Content Management Experience Management SDL Content Cloud Context Engine Blueprinting /Baselining CollaborationIntegration Content Marketing Localization Department Web Designer Global Field Marketing Customer Support Technical Communications Targeting & Personalization Content Delivery Analytics
  35. 35. Connecting Content & Language in the Cloud Localization Department Localization Service Provider Casual Translator Business Requestor Developer Individual Freelance Translator Localization Department Web Designer Content Marketing Global Field Marketing Technical Communications Customer Support
  36. 36. Why can’t I buy integrated “Go Global” solutions ?
  37. 37. Integrated Content + Language Solutions Global Digital Experience • SDL Web • SDL Translation Management System • SDL Machine Translation • SDL Translation Service • 2 million words instantly translated by machine • $45K worth of words professionally translated by humans Global Knowledge Delivery • SDL Knowledge Center • SDL Translation Management System • SDL Machine Translation • SDL Translation Service • 2 million words instantly translated by machine • $45K worth of words professionally translated by humans
  38. 38. Brad Heidemann Deliver Global Content to Customers Faster CEO, Tahzoo
  39. 39. What about translator productivity?
  40. 40. Announcing SDL Trados Studio 2017
  41. 41. Kristen Shauger Improving the Translation Experience SDL Trados Studio Expert
  42. 42. Translation Technology Survey Results Quality is king (6 x more important than cost) Translation productivity tools are the #1 way of coping with increased demand Of users feel they know how to get the most from their TP tools 50% Of those using MT found it makes them more efficient 64% Terminology management is a priority
  43. 43. Highlights from SDL Trados Studio 2017 Introducing UpLift A Transformation in Translation Memory to drive increased productivity and improve translation quality Introducing a simplified user experience Introducing the new self learning AdaptiveMT Introducing the new easier to use SDL MultiTerm 2017 50%64%
  44. 44. Matching translations NO MATCHHELPFUL SUGGESTIONS AdaptiveMT Uplift
  45. 45. Learn Translator Preferences Machine Translation Request Translation MT Post-edits Machine Translation Request Translation MT Post-edits Machine Translation Request Translation MT Post-edits SDL Machine Translation Engine Adaptive MT Model
  46. 46. How can machines help humanize the digital world?
  47. 47. Machine Learning Is Everywhere Facial Recognition Spam Detection Recommendations Medical Diagnosis SpeechFraud Detection Online SearchSmart Cars
  48. 48. Thomas Labarthe Revolutionary Innovation EVP, Business Development and Corporate Development
  49. 49. Our 10+ Years of Machine Learning Expertise Cloud-Based MT SDL BeGlobal SDL Translate (Mobile) SDL ETS Embedded MT SDL Instant Translation for Salesforce.com Adaptive MT SDL Trados Studio Self-learning Delivered via SDL Language Cloud Linguistic Intelligence Rules-based algorithms Statistical algorithms 45 Patents 200+ peer reviewed scientific publications
  50. 50. The Future of Machine Learning Broadening the application of AdaptiveMT beyond SDL Trados Studio Streamlining the legal discovery process for multilingual evidence Auto-population of form-based content (e.g. hotel bookings) Automated content discovery, personalization and recommendations Real-time recommendations Faster time-to-insight
  51. 51. Deliver Content Locally on a Global Scale BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS Mobile Websites Social Media Print Applications Video Forums
  52. 52. Facilitating Understanding for the Future Content and Language Humans and Machines Global and Local
  53. 53. THANK YOU
  54. 54. Copyright © 2008-2017 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Software and Services for Human Understanding

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