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High Volume, Rapid Turn Around Localization: Lessons Learned

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Customer success story by Johnson & Johnson on best practices and lesson learned in localization process. Learn the importance of prioritization, in-country review, terminology database, teamwork and collaboration. Delivered at the SDL Customer Success Summit Montreal 2016.

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High Volume, Rapid Turn Around Localization: Lessons Learned

  1. 1. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. High Volume, Rapid Turn-Around Localization: Lessons Learned © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
  2. 2. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Agenda • Johnson & Johnson Human Performance Institute • Project Scope • Localization • Lessons Learned
  3. 3. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Johnson & Johnson Human Performance Institute • Built on more than 30 years of proprietary research and training with elite athletes, business leaders, military and rescue workers • Corporate Athlete® training is a 2½-day intensive training program focused on expanding and managing individual energy capacity to perform at their personal best • A division of Johnson & Johnson Health & Wellness Solutions, Inc. • Headquarters: Orlando, FL Helping leaders expand their energy and perform at their personal best.
  4. 4. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. In 2014 alone, 25 of the Fortune 100 companies participated in Corporate Athlete® training. In addition, this training was delivered in 32 countries, in over 500 sessions. Global Results
  5. 5. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Aspiration & Goals Energy for Performance in Life Mission Provide high quality training experience so that every J&J employee knows how to access the energy they need to be their best self every day! Overall Goal: 2015 Gap to Goal: 50% worldwide reach through courses and keynotes by end of 2015 • 18,000 employees by December 2015 • The only way to hit this target was to penetrate non-English speaking markets
  6. 6. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Project Scope Request: “Corporate Athlete” training materials… …translated into 7 languages… …in 4 months. French (France) Portuguese (Brazil) German (Germany) Chinese (Simple) Italian Japanese Korean 1 2 3 4 5 6 7
  7. 7. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. SCALABLE SOLUTIONS Energy Management for High Performance Product Portfolio
  8. 8. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Energy Management for High Performance Prioritization: Localize Only the Client-led Course Materials
  9. 9. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Estimated Timelines / PhasesEstimated Timelines / Phases 2 - 4 Weeks 2 – 5 Weeks 4 - 7 Weeks Request & Initiate Phase 2: Translate Primary Materials & Review Wrap-Up & Finalize Phase 1: Set-up, Plan, Glossary • Final changes provided to SDL • Changes made to Manual and online assessments; All additional materials translated • Final manual, online assessments, and workout manual provided to HPI; HPI provides to Principle Reviewer • Principle Reviewer to review all items and provide final approval • Final files distributed & Go to print • Initial translation of full manual and online assessments • Review completed by Principle Reviewer • Consult/Align with HPI Content Expert • Edits provided to Project Mgr, SDL • Edits made by SDL • Identify principal reviewer and in-country focus group • Translate and align to glossary/ food list
  10. 10. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Project Management • Online assessment (surveys, communications, reports) – no documents all online tool • ~39 files for translation (print-ready, electronic files) – Various formats: PPT, Word, InDesign, Excel ~39
  11. 11. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Online Assessment Tool
  12. 12. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. SDL Services / Products Translation Memory Alignment Work – InDesign to TMX Translation / Design / QA In-Country Review Online Tool (TMS System) & Export Translation without any reference, TM (custom request: online assessments) Quality Evaluation Services (QES) – 3rd Party Review (Korea, Japan) Account Management / Project Management / Business Development
  13. 13. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Teamwork: The SDL Team Frank Raco General Manager Sanja Bozovic Operations Manager Ava Gulriz Bikmen Sr. Project Manager German Team: Nicole Kusche, Anja Nalbach, Martin Hörschelmann, Isabella John, Mirco Fleßner, Lena Reitzle, Alexander Boubon,Tanja Konopic, Gisela Möckel-Palm, Katharina Schmidseder Chinese Team: Candy Liu Tracy ZhouKorean Team: JongChang Kim MinJoo Jang JaeRyung Japanese Team: Mieko Garon Tomoko Niina Yuzuru Usui Italian Team: Sonia Falcidi Pier Paolo Iannici Francesco Cieri French Team: Estelle Matias Annabelle Jorland Anne-Laure Girard Brazilian Team: Priscilla Barreira Edenize Victorino
  14. 14. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation AreasCritical Acculturation Areas
  15. 15. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation Areas Some foods do not “translate” across markets: • Empanadas • Biscuits • Pound cake • Vanilla wafers • Etc.
  16. 16. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation Areas Brenda G. > I want to be more engaged with friends & extended family.
  17. 17. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Examples: • Energy management technology • Spiritual • Story/stories • Rituals • Fitness Exercises (ex. Bird Dog, Hammer Curl) “Energy Management Technology” Original Translation (JP): エネルギー管理技術 Final Translation: エネルギー管理法 Reviewer’s Comments: Paraphrase it as “method” instead of “technology” or “system”: エネルギー管理法 “Spiritual” Original Translation (KO): 심적 Final Translation: 심리적 Reviewer’s Comments: Recommend an alternative that is more natural, less religious: 심리적 Localization Glossary: The Importance of In-Country Review
  18. 18. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Final Product
  19. 19. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome
  20. 20. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome
  21. 21. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome • Continue to work with SDL to leverage TM for future projects • 7 languages completed in 5 months • Client feedback all very positive • Participant feedback very positive with minimal updates for improvement 7
  22. 22. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome 2015 Goal: 18,000 Employees Aug 2015: 20,671 Employees End of 2015: 34,362 Employees
  23. 23. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Best Practices / Lessons Learned • Lessons Learned – Find the right in-country review team – Language nuances (French Canadian vs. European French) – Consistent linguistic team vs. time/speed – Consistency checks – Write for a global audience • Best Practices – Prioritization (of language and material) – Terminology database key – In-country review – Teamwork/collaboration
  24. 24. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Q&A / Thank You © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.

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