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Convergence: How to Bring Together Content Management & Localization to Conquer the World

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Slide deck from SDL's Convergence Webinar on January 28, 2016.

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Convergence: How to Bring Together Content Management & Localization to Conquer the World

  1. 1. 1 SDL Proprietary and Confidential How to Bring Together Content Management & Localization to Conquer the World Thanks for joining. The Webinar will start shortly. Convergence:
  2. 2. 2 SDL Proprietary and Confidential How to Bring Together Content Management & Localization to Conquer the World January 28, 2016 Convergence:
  3. 3. 3 “Housekeeping!” Yes, we will send a recording of this webinar to you! Please share your questions & comments…
  4. 4. 4 Sr. Manager of Information Engineering Director of Strategic Accounts Today’s Presenters… Director of Product Globalization Convergence: Bringing Together Localization & Content Management to Conquer the World Jessica RolandSuzanne BarrMimi Hills
  5. 5. 5 Mimi’s Journey Director of Product Globalization Mimi Hills Beginning: o Project Manager for docs, online tutorials at Apple; dabbled in Localization. Background: o Engineering Project Management o Involved in planning for internationalization of Java Development Kit Area of Focus: o Enterprise Software Job Titles: o Project Manager o Director of Globalization Favorite: o I’m lucky to have partnered with forward-looking Tech Pubs/Information Experience leaders o Director of Product Globalization Company Experience:
  6. 6. 6 Sr. Manager of Information Engineering Suzanne Barr Suzanne’s Journey Company Experience: Years Experience: o 13 years (with NetApp) Dark Ages: o No sense of L10N, all English Middle Ages: o Engineering-led L10N Job Title: o Sr. Manager of Information Engineering – IE & G11N Report into same Sr. Director – Most groups using LCA & TMS – Close working relationship with G11N Age of Enlightenment: o Phase 1: Formal GPSO Age of Enlightenment: o Phase 2: Integrated IE & GPSO
  7. 7. 7 Jessica’s Journey Director of Strategic Accounts Jessica Roland Company Experience: Years Experience: o 15+ years (globalization client side) Current: o Joined SDL in 2014 Job Title: o Director of Strategic Accounts Areas of Focus: o Managed L10N teams of program managers, QA, Tools, and product managers o Worked closely with Tech Pubs on simship, automation and source optimization o Many years as an SDL customer on technology and services
  8. 8. 8 Image placeholder Click on image icon Browse to image you want to add to slide What do we mean by convergence? ○ Alignment and integration for mutual benefit  Tools  Processes  Goals
  9. 9. 99 Time for a Poll!
  10. 10. 10 What Factors Are Driving Convergence? Organizational Benefits: Group Commonalities: Common management/cost center/business case Emphasis on process/workflow optimization Emphasis on re-use Common linguistic assets Culture of wordsmithing End of the content/product “food chain” for launch Need to measure, prove value, and scrap for investment Common global brand voice ROI: Massive leverage of content All content is marketing
  11. 11. 11 Maturity Model for Localization
  12. 12. 12 Information Experience Maturity Model
  13. 13. 13 Integrated tools / processes What Does Convergence Look Light Right Now? CONVERGENCE Rolling up to same executive Regular meetings Common Goals (e.g. Automation, source optimization) Shared tools Essential to CX
  14. 14. 14 What Does the Future Look Like? FUTURE VISION Content explosion will continue Some tools will continue to grow… Publishing channels will be optimized for global content We will publish all languages simultaneously - REALLY! Integration of machine translation to speed processes …and have everything; some will be more modular One size doesn’t fit all, so all tools must play well with others Connectors for all tools are key More customization to deal with diverse company needs, so tools with APIs are important
  15. 15. 15 Making Convergence Happen Faster, More Smoothly Communicate Tip #1: Align Your Goals Tip #2: Optimize Your Source Content Tip #3: Integrate Your Technology & Processes Tip #4:
  16. 16. 16 Tip #1: Communicate ○ Make sure members of each team understand the basics of each other’s work ○ Meet regularly to review status and understand common issues ○ Develop a joint presentation for internal audiences to evangelize and on-board new team members Communicate
  17. 17. 17 Tip #2: Align Your Goals & Measure ○ It’s likely these two groups report to a common executive, so work together on common goals – Simship targets – Content creation volume – Service Level Agreement with internal teams (product dev, marketing) – Know and support each other’s vision statements Align Your Goals
  18. 18. 18 Tip #3: Optimize Your Source Content ○ Use a style guide and terminology database ○ Write for a global audience (sometimes that’s painful!) ○ Make it structured ○ Get it in the right format for L10N from the start ○ Reuse Optimize Your Source Content
  19. 19. 19 Tip #4: Integrate Your Technology & Processes ○ Integrate your structured content management system with your translation management system so that all the handoffs between the two groups are automated Integrate Your Technology & Processes
  20. 20. 20 OneSDL: Go Global Faster Customer Experience Technology The services and technology that bring your brand to the world, and the world to your brand
  21. 21. 21 OneSDL: Go Global Faster Customer Experience Technology Language Services The services and technology that bring your brand to the world, and the world to your brand
  22. 22. 22 OneSDL: Go Global Faster Customer Experience Technology Language Services The services and technology that bring your brand to the world, and the world to your brand
  23. 23. 23 OneSDL: Go Global Faster Structured Content Technology Customer Experience Technology Language Services The services and technology that bring your brand to the world, and the world to your brand
  24. 24. 24 OneSDL: Go Global Faster Structured Content Technology Customer Experience Technology Language Services The services and technology that bring your brand to the world, and the world to your brand
  25. 25. 25 Multilingual, multi-brand, multi-channel, context-relevant communication throughout the entire customer journey OneSDL: Go Global Faster Structured Content Technology Customer Experience Technology Language Services The services and technology that bring your brand to the world, and the world to your brand
  26. 26. 26 SDL Knowledge Center integrated with SDL WorldServer Hach Moves Into Global Markets Faster • Automation: Push-button publishing of multilingual manuals • Reduced publishing effort from 10 days to 15 minutes per doc • Decreased translation cost by 60% via Translation Memory & easier DTP Produce high-quality documentation for multiple brands in 27 languages
  27. 27. 27 SDL Knowledge Center integrated with SDL TMS Atlas Copco Delivers On-Demand Global Tech Docs • 20% reduction in translation cost and 100% elimination of DTP costs • Decrease in incorrect orders of spare parts • Higher customer satisfaction Produce on-demand documentation to support 500 product configurations in 24 languages
  28. 28. 28 Questions? 28

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