The Content Analysis Tool (CAT) allows you to quickly and easily create content inventories and audits. This brief intro shows how to analyze your website content in five easy, automated steps.
Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.
The Next Generation of Content Strategy: A Performance-Driven ModelPaula Ladenburg Land
Successful content strategy aligns editorial strategy with business strategy to deliver effective content and business value. Ongoing auditing of content and metrics creates a closed-loop process to ensure consistent content effectiveness and relevance.
This deck accompanied a Confab Intensive workshop presented on Sept 2, 2015 by Kevin Nichols (@kpnichols) and Paula Land (@content_insight) in which attendees learned how to assess content, create a performance-driven content process, and establish governance mechanisms for ongoing management and optimization.
Anatomy of Search Relevance: From Data To ActionSaïd Radhouani
Relevance denotes how well a search result satisfies the user information need. In addition to the search engine components (i.e., indexer and query parser), there are many other components that impact relevance. e.g., user understanding , data optimization, domain knowledge, etc. Improving relevance remains the main and most challenging goal of each search engine. Indeed, relevance can be subjective, therefore hard to measure and to improve. In this talk, Saïd will demystify the concept of relevance by defining its main components. For each component, he will present the technology enablers, the data, and processes that are required in order to measure and improve relevance. In this talk, attendees will learn how to provide a relevant user experience and track it over time.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
Part One: Content Strategy
Learn the difference between a strategy and a plan, what your strategy can do for your users and business objectives, and how to create a comprehensive content strategy for small to medium-sized businesses.
The Content Analysis Tool (CAT) allows you to quickly and easily create content inventories and audits. This brief intro shows how to analyze your website content in five easy, automated steps.
Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.
The Next Generation of Content Strategy: A Performance-Driven ModelPaula Ladenburg Land
Successful content strategy aligns editorial strategy with business strategy to deliver effective content and business value. Ongoing auditing of content and metrics creates a closed-loop process to ensure consistent content effectiveness and relevance.
This deck accompanied a Confab Intensive workshop presented on Sept 2, 2015 by Kevin Nichols (@kpnichols) and Paula Land (@content_insight) in which attendees learned how to assess content, create a performance-driven content process, and establish governance mechanisms for ongoing management and optimization.
Anatomy of Search Relevance: From Data To ActionSaïd Radhouani
Relevance denotes how well a search result satisfies the user information need. In addition to the search engine components (i.e., indexer and query parser), there are many other components that impact relevance. e.g., user understanding , data optimization, domain knowledge, etc. Improving relevance remains the main and most challenging goal of each search engine. Indeed, relevance can be subjective, therefore hard to measure and to improve. In this talk, Saïd will demystify the concept of relevance by defining its main components. For each component, he will present the technology enablers, the data, and processes that are required in order to measure and improve relevance. In this talk, attendees will learn how to provide a relevant user experience and track it over time.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
Part One: Content Strategy
Learn the difference between a strategy and a plan, what your strategy can do for your users and business objectives, and how to create a comprehensive content strategy for small to medium-sized businesses.
Documenting and Refining Your Content StrategyMatthew Grocki
It can be daunting enough to create or deliver a content strategy. But what happens next? In the race to complete the deliverable, we often overlook how strategic initiatives will function in our company’s unique ecosystem. This presentation will provide perspective and an actionable roadmap for documenting your strategy, socializing it within your organization, and how to update and upgrade your content initiatives over time.
Connecting External Content to SharePoint SearchAgnes Molnar
Connecting external data sources to Search is both art and science. Fun and challenge!
Providing a unified user experience across various systems needs proper planning and implementation. In this demo-packed webinar, Agnes demonstrates practical steps of enhancing Search with external data, setting up and normalizing the search schema, using result sources, customizing the UI, and many more.
How to be Successful with Search in YOUR OrganizationAgnes Molnar
Search is no longer simply about “Search”. While Information Overload is the reality of our lives, and everyone talks about Big Data and Internet of Things (IoT), findability gets more and more critical. The “ten blue lines” Search Experience is outdated – we need something better, something more, something that is more efficient, more user friendly and more helpful.
Recognizing these challenges is the first step of a long journey. In this session, attendees will learn about:
Search processes (Crawling, Indexing, Content Processing, Query Processing, Analytics) and how to optimize them.
User experience: how to make the Search UI easy-to-use, and how to guarantee your users will be satisfied with it.
Search architecture: on-premises, online and hybrid. Pros and cons, real-world use cases and challenges.
Search Quality: Proven action plan toward implementing successful Search.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Semantic search marketing introduction agency enablementMartha van Berkel
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
Jason Acidre's presentation at PeepCon. This deck shows you how to strategize and apply powerful link acquisition methods that give your rankings a boost.
In this case study learn how BRIDGEi2i helped a Fortune 500 Consumer, Technology company to understand patterns in New Product Introduction and how data can be leveraged for the same
Presentation on best practices for enterprise search by BlueBolt. The presentation provides reasons why enterprise search is needed with statistics to back it up, then walks through multiple examples and case studies showing off what good search looks like.
Cascade Server + Spectate + Your Content Strategyhannonhill
Hannon Hill CEO Kat Liendgens will discuss the need to support organizations of all sizes with a centralized platform that empowers them to measure the success of their content, to promote their content through various channels, and, ultimately, to create even better and more targeted content.
Learn about the steps CPA and accounting firms can take to integrate marketing and search engine optimization for optimal results. Focuses on topics such as content development and keyword suggestions.
Search Me: Designing Information Retrieval ExperiencesJoe Lamantia
This case study reviews the methods and insights that emerged from an 18-month effort to coordinate and enhance the scattered user experiences of a suite of information retrieval tools sold as services by an investment ratings agency. The session will share a method for understanding user needs in diverse information access contexts; review a collection of information retrieval patterns such as enterprise search and information access, service design, and product and platform management; and consider the impact of organizational and cultural factors on design decisions.
Content Strategy: An Overview of What We DoJenDennis
This deck is a quick overview of the work a content strategist does--and the value a content strategist adds--as a member of the build team of a website.
Documenting and Refining Your Content StrategyMatthew Grocki
It can be daunting enough to create or deliver a content strategy. But what happens next? In the race to complete the deliverable, we often overlook how strategic initiatives will function in our company’s unique ecosystem. This presentation will provide perspective and an actionable roadmap for documenting your strategy, socializing it within your organization, and how to update and upgrade your content initiatives over time.
Connecting External Content to SharePoint SearchAgnes Molnar
Connecting external data sources to Search is both art and science. Fun and challenge!
Providing a unified user experience across various systems needs proper planning and implementation. In this demo-packed webinar, Agnes demonstrates practical steps of enhancing Search with external data, setting up and normalizing the search schema, using result sources, customizing the UI, and many more.
How to be Successful with Search in YOUR OrganizationAgnes Molnar
Search is no longer simply about “Search”. While Information Overload is the reality of our lives, and everyone talks about Big Data and Internet of Things (IoT), findability gets more and more critical. The “ten blue lines” Search Experience is outdated – we need something better, something more, something that is more efficient, more user friendly and more helpful.
Recognizing these challenges is the first step of a long journey. In this session, attendees will learn about:
Search processes (Crawling, Indexing, Content Processing, Query Processing, Analytics) and how to optimize them.
User experience: how to make the Search UI easy-to-use, and how to guarantee your users will be satisfied with it.
Search architecture: on-premises, online and hybrid. Pros and cons, real-world use cases and challenges.
Search Quality: Proven action plan toward implementing successful Search.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Semantic search marketing introduction agency enablementMartha van Berkel
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
Jason Acidre's presentation at PeepCon. This deck shows you how to strategize and apply powerful link acquisition methods that give your rankings a boost.
In this case study learn how BRIDGEi2i helped a Fortune 500 Consumer, Technology company to understand patterns in New Product Introduction and how data can be leveraged for the same
Presentation on best practices for enterprise search by BlueBolt. The presentation provides reasons why enterprise search is needed with statistics to back it up, then walks through multiple examples and case studies showing off what good search looks like.
Cascade Server + Spectate + Your Content Strategyhannonhill
Hannon Hill CEO Kat Liendgens will discuss the need to support organizations of all sizes with a centralized platform that empowers them to measure the success of their content, to promote their content through various channels, and, ultimately, to create even better and more targeted content.
Learn about the steps CPA and accounting firms can take to integrate marketing and search engine optimization for optimal results. Focuses on topics such as content development and keyword suggestions.
Search Me: Designing Information Retrieval ExperiencesJoe Lamantia
This case study reviews the methods and insights that emerged from an 18-month effort to coordinate and enhance the scattered user experiences of a suite of information retrieval tools sold as services by an investment ratings agency. The session will share a method for understanding user needs in diverse information access contexts; review a collection of information retrieval patterns such as enterprise search and information access, service design, and product and platform management; and consider the impact of organizational and cultural factors on design decisions.
Content Strategy: An Overview of What We DoJenDennis
This deck is a quick overview of the work a content strategist does--and the value a content strategist adds--as a member of the build team of a website.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
Hand In Glove Content Strategy & SEO 10 2008 FinalLynn Leitte
A capabilities deck that promotes why Content Strategy and SEO efforts are most effective for a project when there is overlap between the two disciplines.
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Pre scribed webinar 3: Design Your ContentPre_Scribed
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
If you’ve ever wondered what the difference is between content strategy and information architecture, you’re not alone. Content strategy determines what makes content easy to find. Information architecture builds the content structure and empowers it with metadata. Together, they provide a framework for creating and delivering shared, integrated content.
Join Tahzoo’s Vice President of Content Strategy, Chris Hibbard, and DITA Strategies’ President, Amber Swope, as they explain how these two disciplines work together.
In this session, attendee’s will learn:
What content strategy is
What information architecture is
How to use them together to create a unified content framework based upon real business examples
Content Writing Course in Chandigarh.pptxasmeerana605
Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.
Presentation given by Mitch Rose, Financial Services
Digital Marketing Consultant at NetFinance 2014
To see more presentations like this one, join us at NetFinance Interactive on December 2-4 in San Diego:
http://wbresear.ch/ht
Presented at CIDM RIDE conference, 2018
A customer-centric approach to managing content metadata, components, and deliverable assets using taxonomies, ontologies, and AI
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Forix SEO - 2023 - Content Audit ChecklistForix SEO
Content Audit is a systematic process of curating and evaluating content published on your website. It directly links to the SEO strategy to improve site traffic.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Similar to Inventory to insight: Understanding Content Inventories, Audits, and Analysis (20)
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. 2
Founder and Principal Consultant at
Strategic Content, a content strategy
consultancy based in Seattle WA
Author of the forthcoming book The
Content Inventory and Audit Handbook
(XML Press, September 2014)
Co-founder and CEO of Content
Insight, developer of the Content
Analysis Tool (CAT)
3. 3
Inventory
An introduction to the
content inventory – what it
is, why we do them, how to
create
1
Audit
How to transform an
inventory into an audit and
plan and conduct audits
2
Analysis
How to use all the
information you’ve gathered
3
11. 11
The process and result of creating an organized listing of
content assets (test, files, audio, video, images) for a body of
content. An inventory includes as much information about
each piece of content as possible.
WHY IS IT IMPORTANT?
Creates a current-state baseline, which helps to define
scope and identify issues for further analysis.
12. 12
Assess as-is landscape of a site or content set
Prepare for a content audit
Scope a project for resource estimation
Identify patterns in content structure
Set a baseline to measure to-be site against
Establish a basis for migration tracking
15. 15
Set up a spreadsheet
Start with a list of pages or click through the site
Gather information about each page, image, document
Copy/paste, copy/paste, copy/paste…
16. 16
URL
Type
Size
Level
Metatitle, description, keywords
Word count
H1 text
Google Analytics
Links in and links out
Screenshot
Custom columns, notes, and tags for your own data
Set up a crawl, get:
22. 22
Assess whether content
supports business and user
goals
Inform strategy for
improvement
See if content consistently
follows brand, editorial, style
and metadata guidelines
Establish a basis for gap analysis
between content you have and
content you need
Prepare content for revision,
removal and migration
Uncover patterns in content to
support structured content
plans
29. 29
Audience (s)
Key user task flows
Type and quantity of content
Formats
Language (tone and voice)
Contributors (numbers, names)
Community features
Frequency of publication
Overall impression
Differentiating features
30. 30
Language support
Breadth of translation
Cultural relevance
Navigational model
Imagery
Design consistency
Regional and local content
Localized metadata
40. 40
Start with an inventory
Understand the business context
Set goals and scope
Assess content against user and business goals, requirements, and standards
Feed actionable insights back to stakeholders and content creators
Create a feedback loop
Institute the ongoing audit