You know you need to do content marketing - but how do you get started?
With this in-depth overview, Red Bamboo Marketing teaches you how to build a complete content marketing program from the ground up. You'll get a complete road map that will show you exactly how to build a content marketing plan, set goals, understand your limitations, and execute successful programs.
This presentation is authored by Stephen Murphy, Partner & CMO at Red Bamboo Marketing.
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Startup marketing is incredibly challenging. Finding product-market fit, building a brand from scratch, and ramping revenue from zero to millions, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling startup marketing is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business.
As a career CMO and now CEO of Markodojo, I’ve repeatedly confronted the startup marketing challenge. Yet, it doesn’t get any easier. Every startup is unique and the individual startup marketing challenges vary accordingly. However, there are some common themes that startup CMOs and CEOs can rely on as the business scales from A-round to B-round to C-round and beyond. These are the ABC’s of scaling startup marketing.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Startup marketing is incredibly challenging. Finding product-market fit, building a brand from scratch, and ramping revenue from zero to millions, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling startup marketing is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business.
As a career CMO and now CEO of Markodojo, I’ve repeatedly confronted the startup marketing challenge. Yet, it doesn’t get any easier. Every startup is unique and the individual startup marketing challenges vary accordingly. However, there are some common themes that startup CMOs and CEOs can rely on as the business scales from A-round to B-round to C-round and beyond. These are the ABC’s of scaling startup marketing.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
Our team of digital marketing experts learn about your business and we implement the latest cutting edge technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI.
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason, it just won’t take off.
You aren’t alone. Start with an objective review of what content working and what is not. But before you audit your own activities, make sure you know what to look for.
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
What it is, when to invest and how to do it.
This session focused on the basics of product marketing and why it matters including positioning, personas, key messaging, product launch cycles and more.
Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABMJoe Apfelbaum
Ajax Union is a digital marketing agency based in Brooklyn NY. http://www.b2b.ajaxunion.com Here we present our latest B2B digital marketing capabilities deck with our process. Feel free to review and share with others.
Marketing managers, CMO's, and marketing VPs all need to understand when they should start building a growth team in their business. This will help you understand when to start and how to get there.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Regardless of size, all business owners need to understand that marketing is critical to the success of their business. This blog provides insights to help them do that.
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
What it is, when to invest and how to do it.
This session focused on the basics of product marketing and why it matters including positioning, personas, key messaging, product launch cycles and more.
Ajax Union 2017 Capabilities Deck - B2B Digital Marketing ABMJoe Apfelbaum
Ajax Union is a digital marketing agency based in Brooklyn NY. http://www.b2b.ajaxunion.com Here we present our latest B2B digital marketing capabilities deck with our process. Feel free to review and share with others.
Marketing managers, CMO's, and marketing VPs all need to understand when they should start building a growth team in their business. This will help you understand when to start and how to get there.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Regardless of size, all business owners need to understand that marketing is critical to the success of their business. This blog provides insights to help them do that.
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
You don’t need a million dollars in funding to take startup hiring strategies and put them into action. Allison Ewing, Director of Recruiting and Omer Cohen, Chief People Officer at Lytro share how their recruiting team approaches hiring and leverages LinkedIn.
See the top 10 Most InDemand Startups for 2014: http://linkd.in/YU2mUq
Watching graduation rates soar; increasing on-time graduation; boosting student retention and persistence; improving the overall student experience. These all sit high on the priority list for most colleges and universities. For some, departmental silos or lack of quality data act as barriers to student success. However, others have embraced the concept of campus collaboration and committed to leveraging investments in systems across multiple departments. Join us to learn how Fresno Pacific is using the power and flexibility of the Salesforce Platform to track and help administer a variety of Student Services, despite very limited staffing dedicated to development. Applications are active for Tutoring, Campus Nurse/Medical Records, Mentoring and Retention, Fitness Center, Helpdesk, Conduct Management (discipline), with plans for continued expansion.
What is needed to build a startup? What are the milestones along the way? And how to do you pull that pitch together to get the venture attention and funding your idea deserves. This Slideshare was given at the Harvard iLab and offered:
-- The holistic checklist to think through your venture in a business like plan
-- What matters to a VC/Investor
-- How to think about your roadmap from startup to public company
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
The Content Marketing Blueprint is a Sales Engine. It is a strategy for attracting visitors to a website, identifying leads and converting leads to sales.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
The role of marketing throughout the contemporary recruitment landscape is evolving – and fast. Marketing professionals able to adapt to unfeasibly quick changes and lead strategies across a sector so domineeringly dynamic, really have become the Swiss Army knife of modern-day recruitment performance. Once it was the recruiter making all the business decisions: now this role is the domain of the marketer.
From employer branding to candidate attraction to content production to choosing the most suitable internal tech structure, today’s recruitment marketers are not only on the cusp of change, they are leading it. And the staffing sector is a better place for it: Slicker, exciting and undeniably more professional.
This Whitepaper highlights how to become a brilliant marketer within the recruitment sector, covering topics including:
• What is the point? How can modern marketers really help recruiters?
• Recruitment is a process – so how can you really differentiate?
• Harnessing the power of your audience
• How to create compelling content for LinkedIn that drives traffic
back to your website
• Content plans which don’t cause discontent
• The Big Brand Approach to Engaging Customers
• Behavioural Tricks for New Business Persuasion
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Similar to Winning with Content Marketing in 2014: A Roadmap for Success (20)
12 Entry Level Marketing Skills to Learn Before You GraduateRed Bamboo Marketing
College is great for teaching marketing fundamentals, but it doesn't always help you learn real world skills. Here, we take a look at 12 different marketing skills that college students should learn before they start their first job.
When you fail to plan, plan to fail. Cliches aside, a strong marketing plan can help you build a focused marketing department that produces at a high level. Red Bamboo Marketing's simple and streamlined marketing plan template was built specifically for growing businesses that need a straightforward and powerful tool to kickstart their marketing efforts. For more templates like this, visit http://redbamboomarketing.com.
Planning a website can be an overwhelming project without the right tools. Red Bamboo Marketing's comprehensive web design planning questionnaire is perfect for scoping out small and medium sized websites. For more marketing templates, visit http://redbamboomarketing.com.
What keywords should you use to to increase top of the funnel vs. bottom of the funnel traffic? With Red Bamboo Marketing's SEO Keyword Intent Planning worksheet, we help you dig down and pick the right keywords for your specific content campaigns. For more templates like this, visit http://redbamboomarketing.com.
Organize your content marketing campaigns with this simple yet effective planning matrix from Red Bamboo Marketing. This template helps you hone in on your value proposition, and create content themes that will resonate with customers. For more useful templates, visit http://redbamboomarketing.com.
Creative Career Hacking 2015: The not-so-well-known ways to find and apply fo...Red Bamboo Marketing
Applying for jobs can be a real drag. You apply to hundreds of jobs on the standard job boards, only to get silence in return. Its demoralizing, time consuming, and downright overdone.
In this new presentation, volunteer career coach and speaker Stephen Murphy shows you a different way to approach the job search process. Learn how to use a variety of digital tools, websites and forums to change the status quo and take a more creative approach to finding your next job online.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
The New Networking: Using Social Media to Land Your Next JobRed Bamboo Marketing
There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market.
In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
Finding Jobs in a Digital Age: How to Apply Smart & Land Your Dream JobRed Bamboo Marketing
Job search today is fundamentally different than it was 10, 20 or 30 years ago. The rules have changed, but not all the players are aware of this - especially those in transition and older generations of workers.
In this new presentation, Steve Murphy from Bamboo Interactive will show you a game plan for finding a job in the digital age, including using tools like LinkedIn, Twitter, Wordpress and others to help you secure your dream job.
Linkedin is one of the most powerful social networking sites on the web, and car dealers can take advantage of it to build connections, gain influence and attract new employees. This updated presentation is the definitive guide to linkedin for car dealers, and shows how automotive professionals can benefit most from the social media juggernaut.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. www.redbamboomarketing.com
DEFINING CONTENT
Content is all the ways we share and communicate
ideas.
Content Marketing is sharing ideas about your
products/services with customers to educate,
persuade and influence their decisions.
3. www.redbamboomarketing.com
WHY CONTENT?
Content marketing became important when the
balance of power shifted from brands to consumers.
In the past, we relied heavily on advertisements, sales
reps, packaging, and other brand-supplied messaging
to make purchase decisions.
Advertising was king of the kill.
4. www.redbamboomarketing.com
WHY CONTENT?
Today, consumers have the power to fact-check,
research, and explore competing brands.
The old barriers have been broken down. Brands must
now appeal to this new information-hungry customer.
And we must feed them content.
5. www.redbamboomarketing.com
TELL ‘EM, DON’T SELL ‘EM!
Content marketing caters to the new customer by
supplying them with all the information they need to
make an informed decision.
It helps us align with our customers wants, needs and
desires, and makes us stand out from our competitors.
6. www.redbamboomarketing.com
ARE YOU B2B OR B2C?
B2B brands must focus on leveraging their expertise to
convince and convert buyers.
» AMEX Open Forum for SMBs
» HubSpot Inbound Marketing Library
B2C brands must focus on connecting with the interests of
their customers by entertaining and inspiring them.
» Red Bulletin – Sports, Culture & Lifestyle
» The Lego Movie
7. LET’S GET THIS PARTY STARTED
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Finally…
8. “Strategy without tactics is
the slowest route to victory.
Tactics without strategy is
the noise before defeat.”
Sun Tzu, The Art of War
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9. CREATING A CONTENT MARKETING PLAN
The reason most content marketing initiatives fail is
lack of planning. We won’t make that same mistake!
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Step 1: Resources
• People
• Budget
• Tools
• Limitations
Step 2: Roadmap
• Goals
• Audience
• Strategy
• Tactics
Step 3: Running It
• Launch plan
• Execution
• Testing
• Analysis
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RESOURCES: PEOPLE
Content creation is impossible without people. A few of
the people that may be involved are:
Marketing Manager // Writer // Web Developer //
Graphic Designer // Data Analyst // Social Coordinator
Figure out what you can do in-house, then decide if you
can bring in an outsider like a freelancer or an agency.
(Ahem.)
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RESOURCES: BUDGET
Everything has a budget. Whether it is a hard cost (like
paying for ads) or a soft cost (like the time of your
staff), you need to decide how much $$ you’re willing
to spend to make your campaigns a success.
Decide before you begin to avoid headaches and
missed targets.
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RESOURCES: TOOLS
The right tools can help you save time, money and
labor. Some invaluable tools of the trade are:
Marketing Automation: HubSpot, Marketo, Pardot
CMS: WordPress, Joomla, Drupal
Analytics: Google Analytics, MozPro, Optimizely
Social: Hootsuite, Buffer
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RESOURCES: LIMITATIONS
Some industries have legal restrictions or compliance
limitations to keep in mind.
Industries like Real Estate, Finance, Healthcare and
others must first understand what they can and cannot
say before acting on a content marketing plan.
14. ROADMAP: GOALS & TARGETS
Once your resources are mapped out, its time to
answer the big question:
What are we trying to accomplish with our marketing?
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15. ROADMAP: GOALS & TARGETS
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Common goals might include:
» Increase sales/revenue
» Reduce customer churn
» Increase repeat purchases
» Recruit new talent
» Grow subscriber list
16. ROADMAP: GOALS & TARGETS
Having goals isn’t everything – they need to be realistic and
attainable. That’s where we set targets.
Every goal should have a target to help you determine if
your marketing was successful.
Examples:
» Increase subscribers by 50 each month
» Increase customer retention from 80% to 85% over 6
months
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ROADMAP: AUDIENCE
In order to hit your goals, you will have to focus your
content marketing plan on specific audience(s).
A great way to define your audience is by creating
Buyer Personas.
Buyer Personas are semi-fictional representations of
your ideal customers. They help you craft content that
will resonate with your target audience.
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ROADMAP: AUDIENCE
Ollie is a small business owner that
knows he needs marketing, but doesn’t
have the time or experience to get it
done himself.
He is interested in the bottom line and
doesn’t speak marketing talk. Ollie
wants someone to “get things done”
and wants a partner who can show him
results at the end of each month.
Oscar the Owner
• 1-20 employees
• Smaller Budget
• Ideal for
Monthly Full
Service
Marketing Pack
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ROADMAP: AUDIENCE
Mary is the Marketing Manager at a
growing software firm. Tasked with
managing a small team of marketers, it is
up to Mary to supply sales with a constant
flow of new leads.
Mary talks the talk and has a firm
understanding of her strategy, but lacks
the resources to execute effectively. She
consistently has new initiatives launching
and needs more strategic insight into her
marketing programs.
Molly the Marketer
• 50-200
employees
• Medium Budget
• Ideal for Projects
& Consulting
20. ROADMAP: STRATEGY & TACTICS
Strategy is the big-picture way to achieve your goals.
Tactics are the means to get the strategy done.
The two work together to fill out your content
marketing plan.
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ROADMAP: STRATEGY
Your strategy should align directly with the goals you
set out earlier.
Your strategy can include:
- Who to target (buyer personas)
- Internal positioning (what makes you different?)
- External messaging (what will convey this
difference?)
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ROADMAP: STRATEGY
Online Software Company
Goal: Increase customer retention after month 3.
Strategy: Feed new customers a series of ongoing
product education content to keep them engaged and
using the product often.
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ROADMAP: STRATEGY
Fitness Center
Goal: Increase sales of personal training packages.
Strategy: Upsell existing customers by showing them
the benefits of personal training vs. standard gym
memberships alone.
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ROADMAP: TACTICS
With our strategy in place, we now get to the fun part:
tactics.
Tactics are the “how the hell are we gonna do this”
part of the plan, and the piece most marketers are
familiar with.
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ROADMAP: TACTICS
Tactics will pull from all parts of the plan so far.
- Strategy determines all the ways we can achieve our
goals
- Audience shows us which tactics will work best in
each campaign
- Resources show us how much we are capable of
doing, and where we need help
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ROADMAP: TACTICS
Attract Traffic
- Blogging
- Web Content
- Press Release
Engagement
- Email Marketing
- Video Marketing
Convert Leads
- Landing Pages
- How-to Guides
- Quizzes/Tests
Close Deals
- Brochures
- Case Studies
- Webinars
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ROADMAP: TACTICS
Online Software Company
Goal: Increase customer retention after month 3.
Strategy: Feed new customers a series of ongoing product
education content to keep them engaged and using the
product often.
Tactics: Write a series of educational emails and deliver
them via an automated email drip program on a weekly
basis. Add how-to videos on landing pages to increase
engagement.
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ROADMAP: TACTICS
Fitness Center
Goal: Increase sales of personal training packages.
Strategy: Upsell existing customers by showing them the
benefits of personal training vs. standard gym memberships
alone.
Tactics: Give gym members a blank personalized fitness and
nutrition template to fill out, and offer a 1 hour session with a
trainer. After this, send a series of case studies via email
showing before & after results and testimonials from happy
personal training customers.
29. RUNNING IT: LAUNCH PLAN
Finally, the time has come to launch our amazing
content marketing plan. Here is where we list out
everything we need to create, who is involved, and how
its delivered.
Let’s try a new example to see how it all works.
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30. RUNNING IT: LAUNCH PLAN
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Joe’s Mortgage Company
Goal: Attract 15 new inbound leads a month from my
website.
Audience: First time homebuyers (Newlywed Nick &
Jan buyer persona).
31. RUNNING IT: LAUNCH PLAN
Strategy: Provide educational & insightful content
about the process of buying your first house, and
position ourselves as the go-to experts for new
homebuyers.
Our message to customers is that we make it easy for
you to buy your first home by taking care of all the
details. Every piece of content will make it clear that
we’re here to help make your journey easier.
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32. RUNNING IT: LAUNCH PLAN
Tactics:
- Write a weekly blog post focused on popular first-time
homebuyer questions in our area to attract new visitors to our
website.
- Create an all-in-one excel spreadsheet that will calculate all
your expenses and help you budget for your home. Make this
download only behind a form. All content points here.
- After conversion, create a series of emails that automatically
send to the prospect and help further qualify them.
- Follow up with customer testimonials, and ask for a formal
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appointment.
33. RUNNING IT: LAUNCH PLAN
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People Needed:
- Marketing Manager
- Writer
- Graphic Artist
- Web Developer
Technology Needed:
- CMS or Website
- Marketing Automation or Email Software
- Spreadsheet Software
34. RUNNING IT: LAUNCH PLAN
Content Needed:
- 4 blogs per month (List topics) - Writer
- 1 spreadsheet template - Marketer
- 1 landing page & form – Marketer + Writer + Web
- 1 graphic Call to Action - Artist
- 3 email templates – Artist + Writer
- 2 customer testimonials - Marketer
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35. RUNNING IT: CREATING CONTENT
Writing great content is key to making your plan work.
The key is hitting the “sweet spot”:
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What your
customers
care about
What you’re
really good at
$WEET $POT
36. RUNNING IT: CREATING CONTENT
When writing your content, always ask yourself from
your customer’s perspective:
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“What’s in it for me?”
Doing this will help you create meaningful, engaging
content that your customers will love.
37. RUNNING IT: CREATING CONTENT
A few tips to help you make your content sing:
1. Reuse content whenever you can.
2. Personalize!
3. Create processes & templates.
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RUNNING IT: TESTING
A/B testing is an excellent way to improve campaigns
as they are running.
It allows you to remove personal biases from your
team and focus on content that works.
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RUNNING IT: TESTING
If you’re new to testing, the key is to keep it simple.
Test only a single element at a time to control for outside
factors.
Test A: Green Button
Test B: Blue Button
Getting into a habit of testing will make your content
marketing more effective over time.
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RUNNING IT: TESTING
Email
- Subject line
- Text vs. HTML
- CTA
Website
- Button Color
- Video Marketing
- Pictures
Landing Pages
- Size of forms
- Headline
- Left vs. Right
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RUNNING IT: ANALYSIS
Testing and performance analysis will give you deeper
insight into your content to understand what worked,
what didn’t and help you identify unforeseen
opportunities.
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RUNNING IT: ANALYSIS
Identifying KPIs (Key Performance Indicators) linked
to your goals will help you measure overall
performance of your campaigns.
Goal: Increase sales of Product A
KPIs: Total Sales, ROI (Revenue-Cost/Revenue)
Goal: Increase awareness
KPIs: Branded website visitors, Video views
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RUNNING IT: ANALYSIS
Creating a reporting dashboard for yourself in Google
Analytics can save you valuable time each month and
give you a real-time view of your performance.
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PUTTING IT ALL TOGETHER
Content marketing success stems from two branches:
creating memorable, valuable content and having a
well thought out plan.
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THANK YOU!
You can contact me at:
smurphy@redbamboomarketing.com
www.redbamboomarketing.com
www.linkedin.com/in/sbcmurphy
Direct: 732-977-2429