The document summarizes a panel discussion on translation quality challenges. Franco Zearo presented the top ten bad practices affecting translation quality, including using source materials that are not final, lack of internationalization, glossaries or style guides, and not reviewing 100% matches. He also presented a 3-point rule for translation correctness focusing on accuracy, grammatical correctness, and compliance. The presentation concluded with an invitation for questions and open discussion.

1. SDL Proprietary and Confidential
Panel: Translation
Quality Challenges
Cesar Gonzalez, Aptos
Karine Morcet, Best Buy
Franco Zearo, SDL
SDL Language Customer Success Summit | June 7, 2016

2. 2
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Franco Zearo
○ Professional translator by academic
background and career start
○ Co-creator of the Translation Quality Index
(TQI)
○ 15+ years measuring translation quality and
driving continuous process improvement
○ Lean Six Sigma Black Belt-in-training
Business Consultant

3. 3
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Franco Zearo
Top Ten bad practices affecting translation quality
1. Source not final
2. No internationalization
3. No glossaries, no style guides
4. Not reviewing 100% matches
5. Throwing over the wall to translators (no heads-up)
6. Not involving the in-country reviewers early on
7. No target language proofreading (for documentation)
8. No testing (for software, web, mobile, devices)
9. Underestimating the human element in MT projects
10.Translating when writing
Business Consultant

4. 4
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Franco Zearo
○ 3-Point Rule for Translation Correctness:
1. Is it accurate?
2. Is it grammatically correct?
3. Is it compliant? (to instructions, glossaries, style guides)
○ “Is it correct?” vs. “Do I like it?”
1. Accuracy = Correct measurements
2. Grammaticality = Correct ingredients
3. Compliance = Following the recipe
Business Consultant
J vs. L

5. Q&A / Open Discussion