Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SDL Vision for Digital Experience - Arjen van den Akker at SDL Connect 16

618 views

Published on

Arjen van den Akker, Product Marketing Director at SDL presents at SDL Connect, Palo Alto, November 2016.

Published in: Software
  • Be the first to comment

  • Be the first to like this

SDL Vision for Digital Experience - Arjen van den Akker at SDL Connect 16

  1. 1. SDL's Vision for Digital Experience 17 Nov 2016 Arjen van den Akker - Product Marketing Director Alvin Reyes – Product Manager
  2. 2. SDL offerings – Marketechture
  3. 3. CONTENT CLOUD
  4. 4. Complexity of Managing and Delivering Content THOUSANDS, MILLIONS, BILLIONS OF WORDS HUNDREDS OF LANGUAGES PERSONAL 24/7 24/7 ACCESS MULTI- CHANNEL BUSINESS CONTENT • Marketing Content • Product Launch Materials • Rich Media • Customer Service / User Support • Intelligence • Regulated Content • Technical Content DELIVERY CHANNELS • Websites • Mobile • Applications • Social Media • Print • Video • Forums
  5. 5. Unified Experience Management
  6. 6. Unified Delivery ServicesSDL Web Content Delivery Services Technical Content Management SDL Knowledge Center Unified Experience Management Web Content Management SDL Web Content Marketing Tech Writer Web Designer Global Field Marketing Customer Support Technical Communications Multimedia Management SDL Media Manager LiveContent Reach Presentation Servers, Mobile Apps, Kiosks, Social Channels, …
  7. 7. Technical Content Management SDL Knowledge Center Unified Experience Management Web Content Management SDL Web Microservices Multimedia Management SDL Media Manager Dynamic Linking Taxonomy Metadata Query Dynamic Content User Generated Content Profiling& Personalization Context Engine Contextual ImageDelivery Audience Manager AmbientData Framework Presentation Servers, Mobile Apps, Kiosks, Social Channels, … Content Marketing Tech Writer Web Designer Global Field Marketing Customer Support Technical Communications
  8. 8. SDL Content Cloud Content Cloud Portal Unified Experience Management Output Channels and Formats Content Marketing Tech Writer Web Designer Global Field Marketing Customer Support Technical Communications
  9. 9. SDL Content Cloud – Benefits Joined up web and knowledge experiences Reduced delivery technology complexity Shared multimedia capabilities Improved customer engagement Cost reduction Shared context
  10. 10. SDL GLOBAL DIGITAL EXPERIENCE SOLUTION™
  11. 11. Common sales cycles Customer acquires SDL web content management technology Customer acquires SDL translation services / technology Customer connects the 2 at some point in time (and sometimes not) Customer acquires SDL translation services / technology Customer acquires SDL web content management technology Customer connects the 2 at some point in time (and sometimes not) or
  12. 12. New: SDL Global Digital Experience Solution™ Customer acquires interconnected SDL web content management technology & translation technology + services
  13. 13. SDL Global Digital Experience Solution™ Digital Touchpoints Global Digital Experience Portal Content Marketing Localization Department Web Designer Global Field Marketing Experience Management Digital Media Management Web Content Management Translation Management Individual Professional Translator Localization Service Provider Casual Translator Business Requestor Translator Productivity Project Management Linguistic Management Reporting Unified Experience Management
  14. 14. • For new and existing customers that move to the cloud • Includes – Web Content Management – Translation Management – Advanced Machine Translation – 2 million words – Human Translation – Package worth translation of an average website into 8 languages • Available per direct SDL Global Digital Experience Solution™
  15. 15. Benefits Go global faster Simplified onboarding Process improvements Saves costs Attractive price point Pre-integrated technology
  16. 16. TOTAL COST OF OWNERSHIP: UPGRADES
  17. 17. Why upgrades are cumbersome and costly • Content freeze • Web application complexity (integrations) • Regression testing • Extensive project • Business disruption !
  18. 18. SDL Web 8 Architecture 18 Editorial environment Editors Content Interaction Services (microservices) Strict separation Web application independent from CMS Content managed by customer Web application Digital channels (web, mobile, kiosk, …) Publish Content& Context Visitors Content Management Content Delivery
  19. 19. SDL Web 8 introduced a clean separation between Web Application and Content Services • Upgrading to SDL Web 8 requires a simple deployment of the new microservices • No Web Application changes required • Very limited regression testing • Works across on-premise, cloud and hybrid scenarios The SDL Web 8 advantage
  20. 20. 20 OPTION A: CONTENT MANAGEMENT FIRST (ON-PREMISE)
  21. 21. Independent upgrades SDL Tridion 2011 / 2013 Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Web 8
  22. 22. Independent upgrades Content Management Content Delivery SDL Web 8 Publish SDL Web 8
  23. 23. 23 OPTION B: CONTENT DELIVERY FIRST (ON-PREMISE)
  24. 24. Independent upgrades SDL Tridion 2011 / 2013 Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Web 8
  25. 25. Independent upgrades Content Management Content Delivery Publish SDL Web 8SDL Web 8
  26. 26. 26 OPTION C: CONTENT MANAGEMENT FIRST (CLOUD)
  27. 27. Independent upgrades SDL Tridion 2011 / 2013 Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Content Cloud (Content as a Service)
  28. 28. Independent upgrades Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Content Cloud (Content as a Service) SDL Web 8
  29. 29. Independent upgrades Content Management Content Delivery SDL Tridion 2011 / 2013 Publish SDL Content Cloud (Content as a Service) SDL Content Cloud (Digital Experience as a Service)
  30. 30. Benefits – independent upgrades Much easier and faster current AND future upgrades Easy path towards Cloud Lower Total Cost of Ownership Always the right fit due to hybrid options Enjoy the latest features Shorten projects and risks and minimize business disruption
  31. 31. TOTAL COST OF OWNERSHIP: OPEN SOURCE INITIATIVES
  32. 32. • Access to the full power of SDL Web, out-of-the-box • Production ready website – speed up web projects by up to 70% • Driven by best practices & industry standards • Dynamic, adaptive and device independent • Ongoing development by SDL and community • Supported & Free (v1.6 just released) • Apache 2.0 license (do whatever you like) Digital Experience Accelerator (DXA)
  33. 33. Extensible framework • Foundation for additional Accelerators – eCommerce – Google Analytics – SOLR Search – Amazon CloudSearch – ...and more to come • Both for SDL Web on-premise and in the cloud
  34. 34. SDL Web E-Commerce Framework (DXA)
  35. 35. • http://sdl.github.io • Nuget and Maven • DXA on Microsoft Azure Marketplace • Free Developer Licenses Commitment to Open Source & Community
  36. 36. SDK Strategy CONTENT SDK CONTEXT SDK SharePoint DAM Video Content Management Unified Experience Management Marketing Automation CRM MCCM
  37. 37. Benefits – open source & SDK initiatives Faster hence cheaper deployment of new projects Growing number of free 3rd party system connectors Leverage existing systems & investments Best practices ensure quality and easier maintenance Lower Total Cost of Ownership Reuse any code – it’s all accessible!
  38. 38. MACHINE LEARNING
  39. 39. The Future of Machine Learning for SDL Web Broadening the application of AdaptiveMT beyond SDL Trados Studio Streamlining the legal discovery process for multilingual evidence Auto-population of form-based content (e.g. hotel bookings) Automated content discovery, recommendations Adaptive real-time personalization Faster time-to-insight
  40. 40. Context describes visitor attributes and behavior • Today rules prescribe the “next best content” • How can we automate this and predict the next best content? Real-time personalization
  41. 41. Adaptive real-time personalization Unified Experience Management Marketing Automation CRM MCCM Predictive models Page view Product summary Transaction Product detail Share product Add to basket Conversion Download Demographics Gender, Age Transaction Past purchases Email engagement Clickthrough Viewed ad PPC Real-time personalization based on behaviors, automatic segmentation and data-driven targeting
  42. 42. JOINED UP TECHNOLOGY FOR BETTER EXPERIENCES
  43. 43. 43 20172016 2018Track Usability & Digital Media Brand experiences eCommerce experiences Support experiences Blended content & commerce Integrated web self- service Localized experiences Embedded Translation SDL Web 8.5 SDL Web 9 eCommerce Framework Demandware, Hybris & Magento connectors Continuous Cloud Updates Unified Experience Management with DITA publishing Knowledge Center Accelerator SDL Global DX SolutionDynamic imaging Translation Preview Translation Review SDL Web # Machine Learning for Personalization Not yet disclosed Search Microservice Docker Containers Azure AD Support Scala Connector YouTube Subtitle Centralized Configuration Rolling upgrades DXA 2.0 Translation cost estimates and word counts
  44. 44. ANSWERS& QUESTIONS
  45. 45. Copyright © 2008-2017 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Software and Services for Human Understanding

×