This document discusses marketing ethics and ethical issues in a marketing mix. It defines ethics as determining moral behavior, and marketing as communicating value to customers for selling products. Marketing ethics deals with moral principles of marketing operations and regulations. Maintaining ethics creates trust with customers, builds a good company image, and establishes values. The marketing mix includes product, price, place, and promotion, each of which can involve ethical issues like unsafe or misleading practices. In conclusion, the document outlines ethics, marketing, reasons for ethics, a marketing mix framework, and potential ethical problems within each area of the mix.

1. 3
Muhammad Eissa

3. Marketing Ethics

4. Agenda
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Ethics
Marketing
Marketing Ethics
Why
Marketing Mix
Ethical issues in marketing mix

5. Ethics
Is the art and science
of determining good
and bad or right or
wrong moral behavior.

6. Marketing
• Is the process of
communicating the
value of a product or
service to customers,
for the purpose of
selling the product or
service.

7. Marketing Ethics
• is the area of applied
ethics which deals
with the moral
principles behind the
operation and
regulation
of marketing.

9. why
• When an organization
behaves ethically,
customers develop more
positive attitudes about
the firm, its products,
and its services.

10. why
• To create values or trust with the
company.

11. why
• To build good
image about the
organization in
the minds of
costumer,
employee,
companies and
the society .

12. Marketing Mix

13. Product
Consumer safety
Product liability and
reliability
Designing for special
needs

14. Price
Bid rigging
Predatory pricing
Price fixing

15. Place
• Performance
pressure exist
that may lead to
ethical dilemmas.

16. Place
• Many vendors sell
products that have
crossed expiry date
is unethical.

17. Place
• Promising
shipment when
knowing delivery
is not possible by
the promised
date.

18. Place
• Most drug stores
would give too
many drugs
without perception
from a qualified
doctor.

19. Place
• Products are
moved in unsafe
vehicles.

20. Promotion
Promote unhealthy
products.
Deceptive advertising.
Subliminal advertising.

21. recap
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Ethics
Marketing
Marketing Ethics
Why
Marketing Mix
Ethical issues in marketing mix

24. Thank
You