Unethical Practices In Advertisement

1. Unethical Practices In
Advertisement

2. Ethics:
It consists of the standards of behavior our society
accepts.

3. Advertisement
Advertising is the promotion of a company’s
product and service to the customer.

5. Unethical advertising
Advertisement is considered unethical in the following
situations:
•when it has degraded or underestimated the substitute or
rivals product.
•when it gives false or misleading information on the value of
the product.
•when it fails to give useful information on the possible
reaction or side effects of the products.
•when it is immoral.

6. Basic principles of advertising
• Decency
• Honesty
• Social responsibility
• Truthful presentation
• Comparisons
• Imitation
• Safety and health
• Avoidance of harm
• Environmental behavior

7. Examples
Four examples of unethical practices in
advertisement.
 U.S.A. soap.
 Saifur’s coaching center.
 Fevicol glue.
 Black horse energy drink.

11. Ignored principles
• Legal acceptance
• Honesty
• Decency
• Social responsibility
• Truthful presentation
• Imitation
• Safety and health
• Avoidance of harm

16. Ignored principles
• Honesty
• Social responsibility
• Truthful presentation
• Environmental behavior
• Decency

19. Ignored principles
• Honesty
• Truthful presentation
• Comparisons
• Social responsibility.

22. Unethical Issues
• Use 7.4% alcohol.
• Use caffeine.
• Dangerous mix of sugar, chemicals and
stimulants.
• Attract by strategic advertising.

23. Ignored principles
• Social responsibility
• Honesty
• Truthful presentation
• Imitation
• Safety and health
• Avoidance of harm
• Environmental behavior