This document discusses social media marketing. It explains that social media marketing is the use of social media platforms to achieve specific marketing goals for a company. Some key points made include that social media is very popular, with people trusting recommendations from other consumers. It also notes that successful social media marketing involves finding the right target audience, delivering quality content, staying engaged with audiences, focusing efforts on one platform at a time, and varying post types and frequency. The document advocates that social media marketing is important for business success in today's digital world.

1. 4
Mu h a mma d

8. Social media marketing

9. Agenda
▪ So c i a l
me d i a ma r k e t i n g
▪ Wh y ?
▪ Su c c e s s f u l
ma r k e t i n g
▪ So c i a l
b e t t e r
s o c i a l
me d i a
me d i a ma r k e t i n g i s

10. Social media marketing
▪i s
u s
wi
t e
c o
t e
a c
g o
t h e me t h o d i c a l
e o f ma r k e t i n g
t h o t h e r
c h n o l o g i c a l
n c e p t s a n d
c h n i q u e s t o
h i e v e s p e c i f i c
a l s f o r a c o mp a n y .

11. Social media
Is people
having
Conversations
Online
Soc i a l
me d i a

12. The conversation powered by:
Bl o g s
On l i n e
c ha t
Soc i a l
n e t wo r k
s

13. The conversation powered by:
Soc i a l
b o o k ma r k
s
Vi de o
s ha r i ng
s i t e
Phot o
s ha r i ng
s i t e

15. - Social media is the most popular

24. - 78% o f p e o p l e t r u s t
t h e r e c o mme n d a t i o n s
o f o t h e r c o n s u me r s .
- B
c o
o n
Mo
DI
y t h e n e w
mmu n i c a t i
d e l i s a
A L OGUE .

25. People talking about your brand

28. b
i
o
S
e
n
f
o c i a
c o me
t h e
a n y
l
me d i
a c r i
s u c c e
b u s i n
a
t i
s s
e s
i s g o i n g t o
c a l f a c t o r
o r f a i l u r e
s .

29. Mi l l i o n s s p e n d
m o r e t h a n 24
h o u r s /w e e k o n l i n eA
.
95% o f
t
h
j
s
n
h
a
o
o
e
e
v
i
c
t
m
e
n e d
i a l
wo r k
n
d o
c a
a b
d
n
r
o
t h e y
't
e
u t
y
t
c
a
u
e
r
o
r
y
e
u t
o
h
a
b
AD

30. Successful social media marketing

31. Find people
T
o
n
r
t
t
h
f
e
a
h
o
i n k i n g
p e o p l e
e d s
t h e r
a n t h e
o l s .

32. Deliver quality content

33. Stay in touch

34. Do one thing at a time

35. Vary your posts

36. Social media marketing is better

37. Recap
▪So c i a l
me d i a ma r k e t i n g .
▪ Wh y ?
-P o p u l a r i t y .
-T r u s t o f t h e
r e c o mme n d a t i o n s .
-P e o p l e t a l k i n g .
-S MM i s a c r i t i c a l
f a c t o r

38. Recap
•Su c c e s s f u l s o c i a l
me d i a ma r k e t e r
oF i
oD e
c o
oS t
oD o
oV a
n d p e o p l e .
l i v e r q u a l i t y
n t e n t .
a y i n t o u c h .
o n e t h i n g a t a t i me .
r y y o u r p o s t s .