This document discusses several ethical issues that can arise in marketing, including deceptive pricing and advertising, copying competitors' packaging, unsafe products, targeting vulnerable groups like children, and obtaining research data without permission. It stresses the need for ethics in marketing and notes that advertisers must act carefully, especially when targeting children, and should avoid promoting harmful products or using psychological tactics to stimulate demand, as unethical practices can lead to social and regulatory backlash.

1. Ethical issues in marketing

2. Need for ethics in marketing
 Pricing lack of clarity in pricing.
 Counterfeit goods and brand piracy.
 Deceptive advertising.
 Copying the style of packaging in an attempt to
mislead consumers.
 Unethical practices in market research and
competitor intelligence.
 Unsafe products.
 selling at a loss to increase market share &
destroying competition in order to raise price.

3. Unethical issues in marketing
Obtaining research data
without permission.

4. Targeting the vulnerable (children/old age people).

10.  Advertisers have to be especially careful to act ethically at all
times.
 They should extra care when advertising to children.
 Advertising should not include promotion of potentially
harmful products.
 Avoid using psychological tactics to stimulate demand.
 Ethical abuses frequently lead to pressure (social or
government) for institutions to assume greater responsibility
for their actions.