This document discusses ethics in marketing. It begins by defining ethics as determining right and wrong moral behavior. Marketing is defined as exploring, creating, and delivering value to satisfy customer needs at a profit. The document explains that behaving ethically builds trust and positive attitudes among customers. Marketing ethics judges actions as right or wrong. It applies moral principles to products, pricing, distribution, promotion, and advertising. Ethical issues are discussed within the four P's of marketing - product issues include safety and reliability, while pricing issues include price fixing. Distribution ethics involve sales pressures. Advertising ethics involve truthfulness and influencing children.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Service marketing, CLASSIFICATION OF SERVICERATHESH J
Service Marketing, Characteristics of services, Classification of Services, Service Process, Designing the service process, Service Blueprint, Services marketing mix , 7 P’s of Service Marketing
Ethical marketing and ethics in advertisingMary Titova
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
Ethical Issues in HR Practices -
Job Design, Restructuring and Layoffs
Human Resource Planning
Recruitment
Selection
Performance Appraisal
Dealing with Trade Unions
Training and Development
Career Planning and Development
Promotion
Transfer
Absenteeism
Employee Turnover
Wage and Salary Administration
Employment Issues
Service marketing, CLASSIFICATION OF SERVICERATHESH J
Service Marketing, Characteristics of services, Classification of Services, Service Process, Designing the service process, Service Blueprint, Services marketing mix , 7 P’s of Service Marketing
Ethical marketing and ethics in advertisingMary Titova
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
Ethical Issues in HR Practices -
Job Design, Restructuring and Layoffs
Human Resource Planning
Recruitment
Selection
Performance Appraisal
Dealing with Trade Unions
Training and Development
Career Planning and Development
Promotion
Transfer
Absenteeism
Employee Turnover
Wage and Salary Administration
Employment Issues
the slide include all aspects of IPR in india.
-Basics of IPR
-IPR regime in Indian Constitution
-procedure of application
-Current issues related to IPR
-India's Changing IPR and Effects
-Personalities of Indian IPR
Negotiation Skills and Conflict HandlingZiaur Rahman
An essential learning for all managers and entrepreneurs and other professionals needing to negotiate on a daily basis. These slides will provide a direction as to the ways of negotiation and resolving conflicts.
Business and marketing ethics on consumer behaviorSeta Wicaksana
Ethics is a complex concept to define, and there is an attempt made by contemporary theorists to highlight ethical behavior in a marketing context. Issues surrounding marketing ethics and social responsibility are inherently controversial. An area that causes particular dispute is the question of the effect of ethical and unethical marketing activity in regards to the purchasing behavior of consumers.
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
2. WHAT IS ETHICS?
Is the art and science of determining
good and bad or right or wrong moral
behavior.
3. WHAT IS MARKETING?
Marketing is the science and art of exploring, creating, and
delivering value to satisfy the needs of a target market at a profit.
4. WHY ETHICS ?
• When an organization behaves
ethically, customers develop
more positive attitudes about
the firm, its products, and its
services.
5. MARKETING ETHICS:
Marketing ethics as a right or wrong action
Marketing ethics means a standard by which a marketing action may
be judged “RIGHT” or “WRONG”.
6. MARKETING ETHICS
• is the area of applied
ethics which deals with the
moral principles behind the
operation and regulation
of marketing. Ethics in marketing
applies to different spheres such as
in
product, pricing, Placing(Distributio
n), promotion & advertising etc...
7. WHY WE NEED ETHICS IN MARKETING?
We can give many reasons but will notify some:
• When an organization behaves ethically, customers develop more positive attitudes about
the firm, its products, and its services.
• To create Values or trust with key stakeholders
• To build good image about the organization in the minds of
customer, employees, shareholders and the society.
8. ETHICAL ISSUES IN MARKETING:
We discuss Marketing issues by using 4P’S OF MARKETING:
• PRODUCT & PACKAGING
• PRICE
• PLACING (DISTRIBUTION)
• PROMOTION (ADVERTISING & BRANDING)
13. PLACING: DISTRIBUTION
Product distribution (or place) is one of the four elements of
the Marketing MIX.
Distribution of product or service is transporting them from
manufacture to stockiest, wholesalers, retailer and then to
consumers.
14. ETHICAL ISSUES IN DISTRIBUTION
• Ethical questions may also arise in the distribution process.
• Because sales performance is the most common way in which marketing representatives and
sales personnel are evaluated.
• performance pressures exist that may lead to ethical dilemmas. For example: pressuring
vendors to buy more than they need and pushing items that will result in higher commissions
are temptations.
15. ADVERTISING &BRANDING
• Promotion is one of the four elements of marketing mix (product, price, promotion, place). It is the
communication link between sellers and buyers for the purpose of influencing, informing, or persuading
a potential buyer's purchasing decision.
• To present information to consumers as well as others
• To increase demand
• To differentiate a product
16. ETHICAL ISSUES IN ADVERTISING
• Puffery
• Advertising to Children
• Promoting Unhealthy Products
• Subliminal Advertising
• Deceptive Advertising