Marketing ethics
•Download as PPTX, PDF•
3 likes•2,772 views
This document discusses marketing ethics and its importance. It defines ethics as determining right and wrong behavior, and marketing as communicating value to sell products/services. Marketing ethics deals with moral principles of marketing operations and regulations. Marketers should consider consumer judgment ability, sufficient information for unbiased decisions, and choice/alternatives. The importance of marketing ethics includes satisfying needs, building trust and credibility, and long term gains. Ethical issues can arise in a marketing mix's product, price, placement, packaging, and promotion. [/SUMMARY]
Report
Share
Report
Share
Recommended
Marketing ethics
Ethical marketing refers to applying ethics to the marketing process in order to benefit society both in the short and long term. It involves honestly and factually representing products and marketing them in a socially responsible way. Ethical marketing aims to win customer loyalty through community involvement, honesty, and fairness rather than manipulation. It overlaps with media ethics and examines issues like whether marketing damages autonomy or manipulates values.
Ethics in marketing
This document discusses ethics in marketing. It begins by defining ethics as determining right and wrong moral behavior. Marketing is defined as exploring, creating, and delivering value to satisfy customer needs at a profit. The document explains that behaving ethically builds trust and positive attitudes among customers. Marketing ethics judges actions as right or wrong. It applies moral principles to products, pricing, distribution, promotion, and advertising. Ethical issues are discussed within the four P's of marketing - product issues include safety and reliability, while pricing issues include price fixing. Distribution ethics involve sales pressures. Advertising ethics involve truthfulness and influencing children.
Ethics in marketing ppt
1. Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace.
2. Laws and regulations are designed to protect consumers from unethical business practices and recognize basic consumer rights.
3. Marketers must rely on their own value systems to determine what is ethical beyond what is legal.
Marketing Ethics
This document discusses marketing ethics and ethical issues in a marketing mix. It defines ethics as determining moral behavior, and marketing as communicating value to customers for selling products. Marketing ethics deals with moral principles of marketing operations and regulations. Maintaining ethics creates trust with customers, builds a good company image, and establishes values. The marketing mix includes product, price, place, and promotion, each of which can involve ethical issues like unsafe or misleading practices. In conclusion, the document outlines ethics, marketing, reasons for ethics, a marketing mix framework, and potential ethical problems within each area of the mix.
Ethics in marketing by aniket kulkarni
This document discusses ethics in marketing. It begins by defining ethics and marketing ethics. It then outlines several ethical issues that can arise in different areas of marketing, including marketing research, segmentation, product packaging, pricing, advertising, promotion, distribution, and personal selling. Specifically, it discusses how ethics relate to issues like misleading consumers, targeting vulnerable groups, environmental impacts, bribery, deception, and excessive pressure tactics. The document emphasizes that marketers must behave ethically to build trust with customers and society.
Ethics in marketing
Ethics in marketing is important to build trust with stakeholders, create a positive brand image, and avoid legal issues. Unethical practices can damage a brand's reputation. There are many ethical issues to consider across the four P's of marketing: product quality and safety, deceptive pricing strategies, unfair distribution practices, and misleading advertising. Both businesses and government share responsibility for ethical marketing and protecting consumers. Upholding strong ethics in areas like marketing research is also crucial for serving customers responsibly.
Marketing Research Ethics
This document discusses ethics in marketing research. It covers several key topics:
1. It classifies research as either basic or applied, and discusses internal and external research suppliers that can provide full or limited services.
2. It outlines several principles of ethics in marketing research, including objectivity, integrity in data collection, proper treatment of subjects, and avoiding plagiarism.
3. It discusses the importance of concepts like deontology, teleology, and avoiding illegal or unethical practices like "sugging" or "frugging" in research.
4. Throughout, it emphasizes the importance of ethical practices and avoiding anything that could be considered unethical in how research is designed or
Ethics In Advertising
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Recommended
Marketing ethics
Ethical marketing refers to applying ethics to the marketing process in order to benefit society both in the short and long term. It involves honestly and factually representing products and marketing them in a socially responsible way. Ethical marketing aims to win customer loyalty through community involvement, honesty, and fairness rather than manipulation. It overlaps with media ethics and examines issues like whether marketing damages autonomy or manipulates values.
Ethics in marketing
This document discusses ethics in marketing. It begins by defining ethics as determining right and wrong moral behavior. Marketing is defined as exploring, creating, and delivering value to satisfy customer needs at a profit. The document explains that behaving ethically builds trust and positive attitudes among customers. Marketing ethics judges actions as right or wrong. It applies moral principles to products, pricing, distribution, promotion, and advertising. Ethical issues are discussed within the four P's of marketing - product issues include safety and reliability, while pricing issues include price fixing. Distribution ethics involve sales pressures. Advertising ethics involve truthfulness and influencing children.
Ethics in marketing ppt
1. Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace.
2. Laws and regulations are designed to protect consumers from unethical business practices and recognize basic consumer rights.
3. Marketers must rely on their own value systems to determine what is ethical beyond what is legal.
Marketing Ethics
This document discusses marketing ethics and ethical issues in a marketing mix. It defines ethics as determining moral behavior, and marketing as communicating value to customers for selling products. Marketing ethics deals with moral principles of marketing operations and regulations. Maintaining ethics creates trust with customers, builds a good company image, and establishes values. The marketing mix includes product, price, place, and promotion, each of which can involve ethical issues like unsafe or misleading practices. In conclusion, the document outlines ethics, marketing, reasons for ethics, a marketing mix framework, and potential ethical problems within each area of the mix.
Ethics in marketing by aniket kulkarni
This document discusses ethics in marketing. It begins by defining ethics and marketing ethics. It then outlines several ethical issues that can arise in different areas of marketing, including marketing research, segmentation, product packaging, pricing, advertising, promotion, distribution, and personal selling. Specifically, it discusses how ethics relate to issues like misleading consumers, targeting vulnerable groups, environmental impacts, bribery, deception, and excessive pressure tactics. The document emphasizes that marketers must behave ethically to build trust with customers and society.
Ethics in marketing
Ethics in marketing is important to build trust with stakeholders, create a positive brand image, and avoid legal issues. Unethical practices can damage a brand's reputation. There are many ethical issues to consider across the four P's of marketing: product quality and safety, deceptive pricing strategies, unfair distribution practices, and misleading advertising. Both businesses and government share responsibility for ethical marketing and protecting consumers. Upholding strong ethics in areas like marketing research is also crucial for serving customers responsibly.
Marketing Research Ethics
This document discusses ethics in marketing research. It covers several key topics:
1. It classifies research as either basic or applied, and discusses internal and external research suppliers that can provide full or limited services.
2. It outlines several principles of ethics in marketing research, including objectivity, integrity in data collection, proper treatment of subjects, and avoiding plagiarism.
3. It discusses the importance of concepts like deontology, teleology, and avoiding illegal or unethical practices like "sugging" or "frugging" in research.
4. Throughout, it emphasizes the importance of ethical practices and avoiding anything that could be considered unethical in how research is designed or
Ethics In Advertising
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Ethics in Marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Lecture 3 marketing ethics
This document discusses various ethical issues that can arise in marketing. It outlines that marketing ethics involves studying how moral standards are applied to marketing decisions and behaviors. Some key areas of potential ethical problems mentioned include targeting vulnerable groups like children, misleading or unsafe products, unfair pricing strategies, abuse of power in distribution channels, and advertising that violates cultural or religious values. Upholding truths, avoiding harm, and respecting consumers are presented as important principles of ethical marketing.
Business Ethics and Social Responsibility
This document discusses business ethics and social responsibility. It provides definitions of business ethics as examining ethical principles and problems that arise in business. It discusses major branches of ethics including meta-ethics, normative ethics, and applied ethics. It also lists some common ethical issues in business such as employee and customer relations. The document emphasizes the importance of business ethics and provides Gandhi's perspective of treating business as a form of service and running it honestly.
Marketing ethics
The document discusses marketing ethics and corporate social responsibility. It provides examples of ethical marketing practices by companies like ITC, Nirma, Himalaya, Parle and Procter & Gamble. These companies implement social and environmental initiatives. The document also discusses unethical practices of companies like Coca-Cola, Fair & Lovely, Cadbury, Nestle and PepsiCo related to misleading advertising, exploitation, environmental damage and unfair trade. It concludes that while companies have a responsibility to society, some prioritize profits over ethics.
ETHICAL ISSUES IN ADVERTISING
This document discusses ethics in advertising. It provides examples of how ethical issues can arise, such as misleading health claims made by Nestle in an advertisement for Maggie soup. Unethical practices in advertising include deception, exaggeration, false testimonials, misleading information, exploiting children, unhealthy comparisons between brands, and surrogate advertising for banned products. The document argues for stricter laws against unethical advertising and for advertisers and consumers to take responsibility to ensure ethical standards are followed.
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
MEANING OF ETHICS, ETHICS IN MARKETING, IMPORTANCE OF ETHICS, ADVANTAGES, STRATEGIES IN ETHICAL MARKETING
Ethics in marketing
Ethical practices in marketing imply to designing , producing and labeling a product, deciding a price to be offered and promoting the product.
Business Ethics
This document provides an overview of business ethics, outlining several key issues and topics within the field. It discusses the history of business and money, then covers general issues in business ethics like corporate social responsibility. It also examines specific areas of business ethics including accounting, human resource management, sales and marketing, production, intellectual property, technology, and international business. It concludes by discussing theoretical issues in business ethics and the importance of ethics in business.
Marketing ethical issues
This document discusses several ethical criticisms of marketing practices:
1) Deceptive practices include falsely advertising price reductions from inflated original prices, exaggerating product features, and bait-and-switch tactics.
2) High-pressure selling techniques train salespeople to use smooth pitches to entice purchases of unneeded goods.
3) Marketing can promote materialism by creating false wants and needs and focusing on short-term profits over quality and safety. This has led to issues like planned obsolescence and harmful products.
4) Disadvantaged consumers are sometimes exploited through higher prices, inferior goods, lack of service, and predatory financial practices targeting the poor.
Chapter 2: Ethics
The document discusses business ethics and social responsibility, outlining how organizations can shape ethical behavior through codes of conduct, training, and leadership. It also describes the responsibilities of businesses to various stakeholders like customers, employees, investors, and the general public in areas like product safety, the environment, and equal opportunity. Managing ethics and social responsibility appropriately helps businesses balance profits with societal well-being.
Marketing Environment
The document discusses the various components of a company's marketing environment, including the microenvironment made up of factors closest to the company like customers, competitors, and publics, as well as the larger macroenvironment consisting of demographic, economic, natural, technological, political, and cultural forces. It provides examples and explanations of each element of the marketing environment and how companies analyze and respond to changing environmental factors.
Ethics In Sales and Marketing
This document discusses ethics in marketing and sales. It outlines key principles like trust, credibility, consumer rights and duties of marketers. Unethical marketing practices like misleading ads, unsafe claims and offending sensibilities are highlighted. Guidelines are provided around safety, transparency and not deceiving customers for marketers to follow.
Ethics in advertising
The document discusses various types and techniques of advertising. It notes that advertising communicates information about goods and services to consumers in an attractive and appealing way. However, it also discusses some of the problems with contemporary advertising, including deceptive pricing, social prejudices like favoring fair skin, using surrogate ads to circumvent alcohol advertising laws, exploiting children, stereotyping and objectifying women, and threatening consumer privacy. The document advocates for honest advertising representations that are not offensive or misleading to the public.
Ethical marketing and ethics in advertising
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
The Ethical Aspect of Marketing
Top young Filipino corporate trainer and fast-rising motivational speaker, Myron Sta. Ana shares his knowledge and experience regarding the ethics of marketing.
Bus169 Kotler Chapter 15
This document discusses several social and ethical issues related to marketing practices. It outlines consumer concerns like high prices, poor quality products, dangerous products, and misleading advertising. It also discusses criticisms of how marketing can emphasize materialism, deliver few social goods, and gain too much political power. The document then covers regulatory actions taken to address these issues through consumerism and environmentalism movements. It emphasizes the importance of companies adopting ethical marketing practices to serve customer and societal needs.
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Firdaus Fitri Zainal Abidin
This chapter discusses stakeholder relationships, social responsibility, and corporate governance. It identifies stakeholders' roles in business ethics and examines the relationships between businesses and stakeholder groups. It then defines social responsibility and examines how a stakeholder orientation relates to social responsibility and corporate social responsibility. The chapter also discusses corporate governance and its role in structuring ethics and responsibility. It outlines the steps to implementing a stakeholder perspective to create social responsibility and ethical decisions.Ethics in Advertisement
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
11 ethics and business functions
This document discusses the ethics of accounting, human resources management, marketing and sales, and production and operations. It covers key issues in each area, such as creative accounting and earnings management in accounting; discrimination, privacy, and health and safety in human resources; misleading advertising practices and marketing to children in marketing and sales; and producing defective or dangerous products and pollution in production and operations. Ethics are an important consideration for professionals across all business functions.
Ethics in Advertising
This document discusses ethics in advertising. It provides definitions of ethics and explains that ethics are culturally based standards that determine what is right and wrong. The document then discusses various ethical issues in advertising such as deceptive, manipulative, and misleading practices. It outlines the Advertising Standards Council of India which aims to ensure advertising complies with their self-regulation code. The document also summarizes some sample advertising complaints that were upheld for violating codes. It acknowledges the challenging task advertisers face in balancing business objectives with ethical standards.
Marketing management by Prof.Saurabh S. Bhange
This document provides an overview of key marketing concepts through a series of examples involving approaching a gorgeous girl at a party. It defines direct marketing as directly telling the girl you are rich and want to marry her. Advertising is having a friend promote you to the girl by saying you are rich. Brand recognition is the girl approaching you based on knowing you are rich. Customer feedback is the girl slapping you after your proposal. A demand and supply gap is the girl introducing you to her husband. Restrictions for entering new markets is your wife arriving before you can propose. The document uses lighthearted examples to illustrate common marketing strategies and challenges.
Ethical_marketing_to_view_customers.pptx
This document discusses ethical marketing and its importance. It defines ethical marketing as promoting goods/services through honesty, fairness and social responsibility. Ethical marketing builds trust and transparency. Benefits include long-term brand loyalty, positive public relations, and customer engagement. Unethical practices like falsified information, exploitative advertising and deceptive labeling can damage consumer perception and trust. The document provides guidelines and strategies for implementing ethical marketing through transparency, privacy, social responsibility, research, clear communication and evaluation. Success is measured through customer feedback, market share analysis and brand/social impact assessments. It concludes ethical marketing contributes to business sustainability and integrity and advocates for industry-wide adoption.
More Related Content
What's hot
Ethics in Marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Lecture 3 marketing ethics
This document discusses various ethical issues that can arise in marketing. It outlines that marketing ethics involves studying how moral standards are applied to marketing decisions and behaviors. Some key areas of potential ethical problems mentioned include targeting vulnerable groups like children, misleading or unsafe products, unfair pricing strategies, abuse of power in distribution channels, and advertising that violates cultural or religious values. Upholding truths, avoiding harm, and respecting consumers are presented as important principles of ethical marketing.
Business Ethics and Social Responsibility
This document discusses business ethics and social responsibility. It provides definitions of business ethics as examining ethical principles and problems that arise in business. It discusses major branches of ethics including meta-ethics, normative ethics, and applied ethics. It also lists some common ethical issues in business such as employee and customer relations. The document emphasizes the importance of business ethics and provides Gandhi's perspective of treating business as a form of service and running it honestly.
Marketing ethics
The document discusses marketing ethics and corporate social responsibility. It provides examples of ethical marketing practices by companies like ITC, Nirma, Himalaya, Parle and Procter & Gamble. These companies implement social and environmental initiatives. The document also discusses unethical practices of companies like Coca-Cola, Fair & Lovely, Cadbury, Nestle and PepsiCo related to misleading advertising, exploitation, environmental damage and unfair trade. It concludes that while companies have a responsibility to society, some prioritize profits over ethics.
ETHICAL ISSUES IN ADVERTISING
This document discusses ethics in advertising. It provides examples of how ethical issues can arise, such as misleading health claims made by Nestle in an advertisement for Maggie soup. Unethical practices in advertising include deception, exaggeration, false testimonials, misleading information, exploiting children, unhealthy comparisons between brands, and surrogate advertising for banned products. The document argues for stricter laws against unethical advertising and for advertisers and consumers to take responsibility to ensure ethical standards are followed.
WHAT IS ETHICS IN MARKETING BY KARTIK PARASHAR
MEANING OF ETHICS, ETHICS IN MARKETING, IMPORTANCE OF ETHICS, ADVANTAGES, STRATEGIES IN ETHICAL MARKETING
Ethics in marketing
Ethical practices in marketing imply to designing , producing and labeling a product, deciding a price to be offered and promoting the product.
Business Ethics
This document provides an overview of business ethics, outlining several key issues and topics within the field. It discusses the history of business and money, then covers general issues in business ethics like corporate social responsibility. It also examines specific areas of business ethics including accounting, human resource management, sales and marketing, production, intellectual property, technology, and international business. It concludes by discussing theoretical issues in business ethics and the importance of ethics in business.
Marketing ethical issues
This document discusses several ethical criticisms of marketing practices:
1) Deceptive practices include falsely advertising price reductions from inflated original prices, exaggerating product features, and bait-and-switch tactics.
2) High-pressure selling techniques train salespeople to use smooth pitches to entice purchases of unneeded goods.
3) Marketing can promote materialism by creating false wants and needs and focusing on short-term profits over quality and safety. This has led to issues like planned obsolescence and harmful products.
4) Disadvantaged consumers are sometimes exploited through higher prices, inferior goods, lack of service, and predatory financial practices targeting the poor.
Chapter 2: Ethics
The document discusses business ethics and social responsibility, outlining how organizations can shape ethical behavior through codes of conduct, training, and leadership. It also describes the responsibilities of businesses to various stakeholders like customers, employees, investors, and the general public in areas like product safety, the environment, and equal opportunity. Managing ethics and social responsibility appropriately helps businesses balance profits with societal well-being.
Marketing Environment
The document discusses the various components of a company's marketing environment, including the microenvironment made up of factors closest to the company like customers, competitors, and publics, as well as the larger macroenvironment consisting of demographic, economic, natural, technological, political, and cultural forces. It provides examples and explanations of each element of the marketing environment and how companies analyze and respond to changing environmental factors.
Ethics In Sales and Marketing
This document discusses ethics in marketing and sales. It outlines key principles like trust, credibility, consumer rights and duties of marketers. Unethical marketing practices like misleading ads, unsafe claims and offending sensibilities are highlighted. Guidelines are provided around safety, transparency and not deceiving customers for marketers to follow.
Ethics in advertising
The document discusses various types and techniques of advertising. It notes that advertising communicates information about goods and services to consumers in an attractive and appealing way. However, it also discusses some of the problems with contemporary advertising, including deceptive pricing, social prejudices like favoring fair skin, using surrogate ads to circumvent alcohol advertising laws, exploiting children, stereotyping and objectifying women, and threatening consumer privacy. The document advocates for honest advertising representations that are not offensive or misleading to the public.
Ethical marketing and ethics in advertising
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
It’s not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins?
Firstly, let’s define what ethical marketing and ethical advertising really mean.
Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products.
Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics.
There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesn’t match public standards, advertising to children and many others.
To illustrate advertising, that doesn’t match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards.
The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like.
These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body.
There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad.
It should be said a few words about Fake advertising, too. I’m sure, everyone here knows McDonald’s, but this advertisement is about a MaDonal. Using competitors brand and consumers’ associations is also unethical.
In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isn’t unethical if it’s done in right way in terms of morality and ethics.
Thank you
The Ethical Aspect of Marketing
Top young Filipino corporate trainer and fast-rising motivational speaker, Myron Sta. Ana shares his knowledge and experience regarding the ethics of marketing.
Bus169 Kotler Chapter 15
This document discusses several social and ethical issues related to marketing practices. It outlines consumer concerns like high prices, poor quality products, dangerous products, and misleading advertising. It also discusses criticisms of how marketing can emphasize materialism, deliver few social goods, and gain too much political power. The document then covers regulatory actions taken to address these issues through consumerism and environmentalism movements. It emphasizes the importance of companies adopting ethical marketing practices to serve customer and societal needs.
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Firdaus Fitri Zainal Abidin
This chapter discusses stakeholder relationships, social responsibility, and corporate governance. It identifies stakeholders' roles in business ethics and examines the relationships between businesses and stakeholder groups. It then defines social responsibility and examines how a stakeholder orientation relates to social responsibility and corporate social responsibility. The chapter also discusses corporate governance and its role in structuring ethics and responsibility. It outlines the steps to implementing a stakeholder perspective to create social responsibility and ethical decisions.Ethics in Advertisement
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
11 ethics and business functions
This document discusses the ethics of accounting, human resources management, marketing and sales, and production and operations. It covers key issues in each area, such as creative accounting and earnings management in accounting; discrimination, privacy, and health and safety in human resources; misleading advertising practices and marketing to children in marketing and sales; and producing defective or dangerous products and pollution in production and operations. Ethics are an important consideration for professionals across all business functions.
Ethics in Advertising
This document discusses ethics in advertising. It provides definitions of ethics and explains that ethics are culturally based standards that determine what is right and wrong. The document then discusses various ethical issues in advertising such as deceptive, manipulative, and misleading practices. It outlines the Advertising Standards Council of India which aims to ensure advertising complies with their self-regulation code. The document also summarizes some sample advertising complaints that were upheld for violating codes. It acknowledges the challenging task advertisers face in balancing business objectives with ethical standards.
What's hot (20)
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Similar to Marketing ethics
Marketing management by Prof.Saurabh S. Bhange
This document provides an overview of key marketing concepts through a series of examples involving approaching a gorgeous girl at a party. It defines direct marketing as directly telling the girl you are rich and want to marry her. Advertising is having a friend promote you to the girl by saying you are rich. Brand recognition is the girl approaching you based on knowing you are rich. Customer feedback is the girl slapping you after your proposal. A demand and supply gap is the girl introducing you to her husband. Restrictions for entering new markets is your wife arriving before you can propose. The document uses lighthearted examples to illustrate common marketing strategies and challenges.
Ethical_marketing_to_view_customers.pptx
This document discusses ethical marketing and its importance. It defines ethical marketing as promoting goods/services through honesty, fairness and social responsibility. Ethical marketing builds trust and transparency. Benefits include long-term brand loyalty, positive public relations, and customer engagement. Unethical practices like falsified information, exploitative advertising and deceptive labeling can damage consumer perception and trust. The document provides guidelines and strategies for implementing ethical marketing through transparency, privacy, social responsibility, research, clear communication and evaluation. Success is measured through customer feedback, market share analysis and brand/social impact assessments. It concludes ethical marketing contributes to business sustainability and integrity and advocates for industry-wide adoption.
PBS 242 Ethical Marketing Communication (1).pptx
This document discusses ethical marketing communication. It defines ethical marketing as promoting products using moral principles like honesty and social responsibility. The key principles of ethical marketing are honesty, fairness, respect for consumer rights, social responsibility, and environmental sustainability. Ethical marketing is important because it builds trust, contributes to a positive brand image, increases customer loyalty, ensures legal compliance, and provides a competitive advantage. The document also covers ethical concerns in marketing, dos and don'ts of ethical marketing, advertising, misrepresentation, and public relations campaigns.
Slu Marketing Ethics Presentation
Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.
Ethical marketing and pestle
Ethical marketing is guided by principles of honesty, fairness, and responsibility rather than rules. It considers subjective judgments about right and wrong. The document outlines several principles of ethical marketing, including truth in communications, transparency about endorsements, and fair treatment of consumers. It also describes several types of unethical advertising such as surrogate advertising, exaggeration, puffery, unverified claims, and exploiting children. Marketing environmental analysis is defined as a strategic tool to identify internal and external factors affecting an organization by understanding PEST factors in the macro environment and micro factors like suppliers, customers, and competitors.
Introduction - Marketing Research
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
Be final ppt
This document discusses ethics in marketing. It defines ethics as determining right and wrong moral behavior, and marketing as exploring, creating, and delivering value to satisfy customer needs at a profit. Marketing ethics deals with the moral principles behind marketing practices. Ethics is important in marketing to build trust, create positive customer attitudes, and build a good company image. The document analyzes ethical issues in marketing using the four P's framework: products/packaging, pricing, placement/distribution, and promotion/advertising. It provides examples of unethical practices in each area and discusses the Nestle infant formula boycott case study.
Basic concepts of_marketing
1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets.
2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
MARKETING MIX 7 P’s of Marketing.pptx
This presentation discusses the 7 P's of marketing or what we call marketing mix. It is a topic in Entrepreneurship.
Food Retail Market Landscape Strategies for Success in the Dynamic
Success in the dynamic food retail landscape requires a combination of strategic planning, innovation, adaptability, and customer-centricity. Here are some strategies for food retail market to thrive in this ever-changing environment
Unit 3: Responsible Tourism Marketing And Communications
This unit discusses responsible marketing and communications for tourism. It covers the importance of marketing authentically and accurately to build trust with customers. Topics include how to communicate sustainable practices, avoid greenwashing, respect cultural authenticity, and protect customer privacy. The key message is that responsible marketing creates competitive advantages like customer loyalty by informing visitors truthfully and raising awareness about sustainability.
Tourism Marketing
The document discusses market segmentation in tourism marketing. It defines a market and explains that markets can be segmented based on geographic, demographic, psychographic, and behavioral variables. Some key variables for segmenting the tourism market include age, income, interests, activities, and travel motivations. The 4Ps of marketing - product, price, place, and promotion - are also discussed as tools for developing marketing strategies targeted at different tourist market segments.
Ethics_and_Social_Responsibity_in_Market.pptx
This document discusses principles of socially responsible marketing and ethical marketing practices. It begins by defining socially responsible marketing as taking moral actions that encourage a positive impact on all stakeholders. It then outlines steps to develop a socially responsible marketing plan, including defining ethics for the firm, determining implementation, and assessing costs and benefits. Key aspects covered include consumer orientation, innovation, product value, mission, and societal impact. Characteristics like safety, honesty, and transparency are discussed. The benefits of integrating ethics include a moral compass, legal compliance, and improved reputation. Common ethical issues and unethical practices are also summarized.
Marketing Management
The document defines key concepts in marketing management including:
1) Marketing involves understanding customers so products fit their needs and sell themselves. It aims to result in buyers ready to purchase.
2) Marketing can involve 10 types of things including goods, services, experiences, and ideas.
3) There are competing concepts for how organizations conduct marketing from production to selling to the modern marketing concept of creating customer value.
4) The marketing process involves analyzing opportunities, selecting target markets, designing offerings, planning programs, and implementing and controlling efforts.
Consumer preference studies.Premraja N.pptx
This document discusses the objectives of consumer preference studies. It notes that such studies are important tools for businesses to understand consumer behavior, analyze markets, develop new products, tailor marketing strategies, gain competitive advantages, inform pricing and brand positioning, mitigate risks, enhance customer satisfaction, forecast demand, personalize offerings, analyze trends, and help policymakers make informed decisions. The key objectives mentioned are understanding consumer behavior, conducting market analysis, informing new product development, guiding marketing strategy, achieving competitive differentiation, developing pricing strategy, mitigating risks, refining brand positioning, improving customer satisfaction, enabling demand forecasting, allowing personalization, analyzing trends, and aiding policy and regulation impacts.
How to sell my products
Michael E. Allen is a marketing expert with 18 years of experience working with multinational companies. He will discuss strategies for effectively selling products, including packaging and pricing, distribution channel selection, product positioning, understanding customer needs, direct selling, making purchases easy for customers, and dealing with complaints.
Study on the consumer buying behavior for shalimar paint
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
Marketing management by Govind Kumar
The document discusses marketing management and the holistic marketing concept. It provides definitions of marketing and marketing management, and explains that holistic marketing recognizes the interdependencies between marketing programs, processes, and activities. There are four components of holistic marketing: relationship marketing, integrated marketing, internal marketing, and socially responsible marketing. The document also outlines some of the key dimensions and concepts of holistic marketing.
Ethics 3 notes kerala university mba
The document discusses various ethical issues that can arise in different functional areas of business, including finance, human resources, marketing, and production. It provides examples of some unethical practices in each area, such as window dressing and insider trading in finance, discrimination and privacy violations in human resources, misleading advertising and price fixing in marketing, and production of hazardous products. The document emphasizes the importance of ethics across all business functions and having codes of ethics to guide employee behavior.
Similar to Marketing ethics (20)
Food Retail Market Landscape Strategies for Success in the Dynamic
Food Retail Market Landscape Strategies for Success in the Dynamic
Unit 3: Responsible Tourism Marketing And Communications
Unit 3: Responsible Tourism Marketing And Communications
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
Recently uploaded
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Recently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Marketing ethics
- 2. DEFINITION ETHICS - Ethics is the art and science of determining good and bad or right and wrong moral behavior. MARKETING – Marketing is the process of communicating the value of a product or services to customers, for the purpose of selling the product or service.
- 3. MARKETING ETHICS Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing activities. Marketers can assess their own decisions according to three criteria: the consumer’s ability to judgment, the amount of information sufficient to an unbiased decision , the possibility of choice and alternative.
- 4. IMPORTNCE OF MARKETING ETHICS Satisfying Basic Human Needs. Develops a positive attitude. Builds goodwill. Values of trust. Creating Credibility. Securing the Society. Long Term Gains.
- 6. PRODUCT Customer safety Liability and reliability of products Designing the special needs
- 7. PRICE Price flexing. Bid rigging. Price skimming. Price war.
- 8. PLACE (Distribution) Consumers can be manipulated without knowing it through subtle marketing techniques in distribution outlets. Performance Pressure. False promises regarding the date of shipment and the date of delivery. Pressurizing the vendors.
- 9. PACKAGING Label information. Packing graphics. Packaging safety. Environmental importance of packaging.
- 10. PROMOTION To present the real picture of the product. To increase demand To differentiate the product from other products.
- 11. ETHICAL ISSUES IN ADVERTISING Puffery Advertising for children Promoting unhealthy products Subliminal advertising Deceptive advertising
- 12. Acknowledgment We would like to thank Miss Avantika Lawrence for her continued support and guidance. We would also like to Thank you all for being a patient listener.
- 13. Project by: Girija Kanade. Rashmi Dugad. Anusha Rathi. Punita Bandal. Komal Sheth.
- 14. THANK YOU