Ethics of Marketing - Business Ethics
•Download as PPTX, PDF•
3 likes•690 views
This document discusses ethics in marketing and advertising. It notes that ethical marketing seeks honesty, fairness and responsibility. However, determining what is ethical can be subjective. When marketing deviates from standards, it can damage customer satisfaction, trust, and legal issues. The document outlines that advertisements must be truthful and not misleading according to law. Health claims in marketing must be backed by evidence. Consumer protection laws aim to protect consumer rights through disclosure requirements. Examples of potential misconduct that may be reported include bribery, discrimination, and improper hiring practices. The document provides examples of some organizations that have appointed ethics officers or hotlines to report issues.
Report
Share
Report
Share
Recommended
NATURE AND SCOPE OF MARKETING
The document provides an overview of the nature and scope of marketing. It defines marketing according to various authorities and outlines its core concepts. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing customer relationships. The key elements of the marketing environment, including the internal, micro, and macro environments are described. The document also discusses customer satisfaction, value, and Michael Porter's value chain model.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Unit 5 emerging trends and issues in marketing
This document discusses several emerging trends and issues in marketing, including consumerism, rural marketing, social marketing, direct marketing, and green marketing. Consumerism aims to protect consumer interests and eliminate unfair practices. Rural marketing develops goods and services for rural customers. Social marketing creates social change rather than benefiting brands. Direct marketing seeks a specific consumer action in response to communications. Green marketing involves environmentally safe products.
Services marketing (ppt slides)
This document discusses key concepts in services marketing. It begins by defining services and classifying them in various ways. It then compares the differences between product and services marketing. Some unique features of services are their intangibility, inseparability, variability, and perishability. Quality, customer expectations, segmentation, targeting, positioning, the marketing mix and other strategies are discussed in the marketing of services. The role of various elements like people, physical evidence, and technology are also summarized.
Marketing Ethics
This document discusses marketing ethics and the importance of ethical conduct in marketing. It addresses ethical issues that can arise in a company's marketing mix of product, price, place, and promotion. The nature of marketing ethics is influenced by individual factors, organizational culture and relationships, and work pressures. Companies can improve ethical conduct through codes of conduct, ethics officers, and anonymous reporting systems. Social responsibility and ethics are interrelated and practicing both can improve marketing performance and benefit companies through increased trust, satisfaction and profits.
Principles of Marketing Management-1
This document provides an overview of key marketing topics including fundamentals of marketing, the marketing mix, customer value, product life cycle, segmentation, targeting, positioning, branding, personal selling, and DAGMAR. It was prepared by Deep J. Gurung from CHRIST deemed to be University in Bengaluru, India and covers these concepts at a high level through definitions and brief explanations.
Personal selling
Personal selling involves face-to-face communication between a seller and buyer with the goal of making a sale. It is one of the oldest forms of promotion. The personal selling process typically involves prospecting, pre-approach planning, the approach, presentation, handling objections, closing the sale, and follow-up. It is most useful for small businesses, concentrated markets, complex products, and those requiring demonstrations. Benefits include customized messaging, feedback, and building long-term relationships, though it also has higher costs than other promotional methods.
Recommended
NATURE AND SCOPE OF MARKETING
The document provides an overview of the nature and scope of marketing. It defines marketing according to various authorities and outlines its core concepts. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing customer relationships. The key elements of the marketing environment, including the internal, micro, and macro environments are described. The document also discusses customer satisfaction, value, and Michael Porter's value chain model.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Unit 5 emerging trends and issues in marketing
This document discusses several emerging trends and issues in marketing, including consumerism, rural marketing, social marketing, direct marketing, and green marketing. Consumerism aims to protect consumer interests and eliminate unfair practices. Rural marketing develops goods and services for rural customers. Social marketing creates social change rather than benefiting brands. Direct marketing seeks a specific consumer action in response to communications. Green marketing involves environmentally safe products.
Services marketing (ppt slides)
This document discusses key concepts in services marketing. It begins by defining services and classifying them in various ways. It then compares the differences between product and services marketing. Some unique features of services are their intangibility, inseparability, variability, and perishability. Quality, customer expectations, segmentation, targeting, positioning, the marketing mix and other strategies are discussed in the marketing of services. The role of various elements like people, physical evidence, and technology are also summarized.
Marketing Ethics
This document discusses marketing ethics and the importance of ethical conduct in marketing. It addresses ethical issues that can arise in a company's marketing mix of product, price, place, and promotion. The nature of marketing ethics is influenced by individual factors, organizational culture and relationships, and work pressures. Companies can improve ethical conduct through codes of conduct, ethics officers, and anonymous reporting systems. Social responsibility and ethics are interrelated and practicing both can improve marketing performance and benefit companies through increased trust, satisfaction and profits.
Principles of Marketing Management-1
This document provides an overview of key marketing topics including fundamentals of marketing, the marketing mix, customer value, product life cycle, segmentation, targeting, positioning, branding, personal selling, and DAGMAR. It was prepared by Deep J. Gurung from CHRIST deemed to be University in Bengaluru, India and covers these concepts at a high level through definitions and brief explanations.
Personal selling
Personal selling involves face-to-face communication between a seller and buyer with the goal of making a sale. It is one of the oldest forms of promotion. The personal selling process typically involves prospecting, pre-approach planning, the approach, presentation, handling objections, closing the sale, and follow-up. It is most useful for small businesses, concentrated markets, complex products, and those requiring demonstrations. Benefits include customized messaging, feedback, and building long-term relationships, though it also has higher costs than other promotional methods.
Principles of ethical marketing
This document outlines principles of ethical marketing and additional aspects beyond the typical 4 P's of marketing. It discusses 8 principles of ethical marketing including truth in communications, high personal ethics for professionals, transparency about endorsements, fair treatment of consumers, and prioritizing ethics in decisions. It also outlines 8 additional aspects to consider including purpose, performance, targeting different people, processes, packaging, physical evidence, philanthropy, and policies.
Market Segmentation ppt
This document discusses market segmentation. It defines market segmentation as dividing a market into distinct subgroups of customers according to needs, characteristics, or behaviors. The key goals of segmentation are to evaluate new business opportunities and craft successful marketing offers for specific customer segments. Segments should be identifiable, accessible, measurable, substantial, with unique needs, and durable. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors. The document also discusses market targeting, positioning, marketing strategies like undifferentiated vs differentiated vs concentrated marketing, and the goals of market segmentation for organizations.
Advertising, sales promotion
This document discusses advertising and sales promotion. It begins by defining advertising as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. The objectives of advertising include creating brand awareness, preference, conviction to purchase, and stimulating repeat purchases. Sales promotion consists of short-term incentives to encourage quicker or greater purchase, and objectives include introducing new products and increasing sales. Common consumer promotion tools include samples, coupons, and contests while trade tools include discounts, free goods, and allowances. Advertising has long-term policies while sales promotion fills gaps with short-term policies.
Basic concepts-of-marketing
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
Importance of marketing
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
Retail management
Retail management involves overseeing the business activities involved in selling goods and services to consumers. Key issues retailers must address include serving customers profitably while standing out competitively. Retailers act as an intermediary between manufacturers, wholesalers, and consumers by sorting products and facilitating transactions. Developing a retail strategy that focuses on customers, coordinates efforts, is value-driven and goal-oriented is important for success. Retail institutions can be classified as either store-based using a mix of strategies or nonstore-based using nontraditional approaches like direct marketing.
Promotion in marketing
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Product life cycle
The document discusses the product lifecycle (PLC) which consists of four stages: introduction, growth, maturity, and decline. During the introduction stage, products are initially promoted to raise public awareness using either a penetration or skimming pricing strategy. In the growth stage, heavy advertising is used to increase sales and market share. The maturity stage sees sales growth stabilize. Finally, the decline stage occurs when sales begin to fall as customers are satisfied or replaced by newer products. However, the document notes that not all products follow the same cycle and stages may be skipped. Close monitoring is needed throughout a product's lifecycle.
Sales and marketing
Marketing involves identifying customer needs and satisfying them profitably. It includes market segmentation, analyzing competition and the marketing environment. The marketing mix consists of the 4Ps - product, price, place and promotion. Forecasting demand is important for production planning. Different forecasting methods use past data like moving averages or factor in external variables through regression analysis. Pricing strategies must consider costs, competition and perceived value. Advertising objectives can be to inform, persuade or remind customers. Sales promotion provides short-term incentives to encourage purchases.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Services marketing
The document discusses various aspects of services marketing. It begins by defining key terms like marketing, services, and customer expectations. It then covers characteristics of services like intangibility, heterogeneity, inseparability, and perishability. The challenges of services marketing are discussed along with potential solutions. Key frameworks for understanding customer expectations and service quality are introduced, including the SERVQUAL model. Strategic issues like market segmentation, targeting, positioning, and differentiation strategies are also summarized.
Distribution Channel/Marketing Channels by Amitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Marketing Management
This document provides an overview of key marketing concepts and philosophies. It defines marketing and discusses its components, including the marketing environment, customer needs and wants, and the marketing mix. It then describes five marketing management philosophies: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept, it provides the underlying philosophy and focus, as well as examples of companies that employ each approach.
Introduction to Marketing
This document provides an introduction to marketing concepts. It defines marketing as a management process of identifying, anticipating, and satisfying consumer needs efficiently, effectively and profitably in a socially responsible manner. The document outlines the key evolutionary stages of marketing orientations from production to social marketing. It also discusses the marketing mix, which contains the core 4Ps and an extended 7Ps for services that additionally includes people, process, and physical evidence. The goal of the introduction is to help students understand fundamental marketing terminology and frameworks.
Nature and scope of marketing
Marketing is defined as the process of exploring, creating, and delivering value to satisfy customer needs for profit. It identifies unfulfilled customer needs and desires. Marketing incorporates activities from product development to distribution and involves studying customer behavior to create and maintain relationships. It is both a science, by following principles to study markets, and an art that anticipates human needs. Marketing encompasses economic, managerial, and social functions to efficiently exchange goods and services between producers and consumers.
Chapter 1 Marketing Management
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
322 marketing concept
This document discusses different philosophies and concepts in marketing, including the production, product, selling, marketing, and societal marketing concepts. It defines key marketing terms like needs, wants, demand, market segmentation, and customer relationship management. The goal of marketing is to attract new customers by promising superior value and keep current customers satisfied to build profitable long-term relationships.
Service marketing mix or 7Ps of Services
1. The document discusses the service marketing mix, also known as the 7Ps, which extends the traditional 4Ps marketing mix to account for the unique characteristics of services.
2. The 7Ps include Product, Price, Place, Promotion, Process, Physical Evidence, and People. Each P represents an important consideration for marketing services, such as the role of customers in service delivery and the importance of employee training.
3. The service marketing mix framework was developed by Booms and Bitner in 1981 to better capture all the elements that impact a customer's experience with a service beyond just product, price, place, and promotion.
New Product Development
The document discusses new product development and its life cycle. It describes the 7 stages of new product development: 1) idea generation, 2) idea screening, 3) product concept development, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) commercialization. It then explains the 4 stages of a product life cycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales patterns and challenges for the business.
Ethics in Marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Ethics in marketing
Ethics in marketing is important to build trust with stakeholders, create a positive brand image, and avoid legal issues. Unethical practices can damage a brand's reputation. There are many ethical issues to consider across the four P's of marketing: product quality and safety, deceptive pricing strategies, unfair distribution practices, and misleading advertising. Both businesses and government share responsibility for ethical marketing and protecting consumers. Upholding strong ethics in areas like marketing research is also crucial for serving customers responsibly.
More Related Content
What's hot
Principles of ethical marketing
This document outlines principles of ethical marketing and additional aspects beyond the typical 4 P's of marketing. It discusses 8 principles of ethical marketing including truth in communications, high personal ethics for professionals, transparency about endorsements, fair treatment of consumers, and prioritizing ethics in decisions. It also outlines 8 additional aspects to consider including purpose, performance, targeting different people, processes, packaging, physical evidence, philanthropy, and policies.
Market Segmentation ppt
This document discusses market segmentation. It defines market segmentation as dividing a market into distinct subgroups of customers according to needs, characteristics, or behaviors. The key goals of segmentation are to evaluate new business opportunities and craft successful marketing offers for specific customer segments. Segments should be identifiable, accessible, measurable, substantial, with unique needs, and durable. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors. The document also discusses market targeting, positioning, marketing strategies like undifferentiated vs differentiated vs concentrated marketing, and the goals of market segmentation for organizations.
Advertising, sales promotion
This document discusses advertising and sales promotion. It begins by defining advertising as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. The objectives of advertising include creating brand awareness, preference, conviction to purchase, and stimulating repeat purchases. Sales promotion consists of short-term incentives to encourage quicker or greater purchase, and objectives include introducing new products and increasing sales. Common consumer promotion tools include samples, coupons, and contests while trade tools include discounts, free goods, and allowances. Advertising has long-term policies while sales promotion fills gaps with short-term policies.
Basic concepts-of-marketing
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
Importance of marketing
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
Retail management
Retail management involves overseeing the business activities involved in selling goods and services to consumers. Key issues retailers must address include serving customers profitably while standing out competitively. Retailers act as an intermediary between manufacturers, wholesalers, and consumers by sorting products and facilitating transactions. Developing a retail strategy that focuses on customers, coordinates efforts, is value-driven and goal-oriented is important for success. Retail institutions can be classified as either store-based using a mix of strategies or nonstore-based using nontraditional approaches like direct marketing.
Promotion in marketing
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Product life cycle
The document discusses the product lifecycle (PLC) which consists of four stages: introduction, growth, maturity, and decline. During the introduction stage, products are initially promoted to raise public awareness using either a penetration or skimming pricing strategy. In the growth stage, heavy advertising is used to increase sales and market share. The maturity stage sees sales growth stabilize. Finally, the decline stage occurs when sales begin to fall as customers are satisfied or replaced by newer products. However, the document notes that not all products follow the same cycle and stages may be skipped. Close monitoring is needed throughout a product's lifecycle.
Sales and marketing
Marketing involves identifying customer needs and satisfying them profitably. It includes market segmentation, analyzing competition and the marketing environment. The marketing mix consists of the 4Ps - product, price, place and promotion. Forecasting demand is important for production planning. Different forecasting methods use past data like moving averages or factor in external variables through regression analysis. Pricing strategies must consider costs, competition and perceived value. Advertising objectives can be to inform, persuade or remind customers. Sales promotion provides short-term incentives to encourage purchases.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Services marketing
The document discusses various aspects of services marketing. It begins by defining key terms like marketing, services, and customer expectations. It then covers characteristics of services like intangibility, heterogeneity, inseparability, and perishability. The challenges of services marketing are discussed along with potential solutions. Key frameworks for understanding customer expectations and service quality are introduced, including the SERVQUAL model. Strategic issues like market segmentation, targeting, positioning, and differentiation strategies are also summarized.
Distribution Channel/Marketing Channels by Amitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Marketing Management
This document provides an overview of key marketing concepts and philosophies. It defines marketing and discusses its components, including the marketing environment, customer needs and wants, and the marketing mix. It then describes five marketing management philosophies: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept, it provides the underlying philosophy and focus, as well as examples of companies that employ each approach.
Introduction to Marketing
This document provides an introduction to marketing concepts. It defines marketing as a management process of identifying, anticipating, and satisfying consumer needs efficiently, effectively and profitably in a socially responsible manner. The document outlines the key evolutionary stages of marketing orientations from production to social marketing. It also discusses the marketing mix, which contains the core 4Ps and an extended 7Ps for services that additionally includes people, process, and physical evidence. The goal of the introduction is to help students understand fundamental marketing terminology and frameworks.
Nature and scope of marketing
Marketing is defined as the process of exploring, creating, and delivering value to satisfy customer needs for profit. It identifies unfulfilled customer needs and desires. Marketing incorporates activities from product development to distribution and involves studying customer behavior to create and maintain relationships. It is both a science, by following principles to study markets, and an art that anticipates human needs. Marketing encompasses economic, managerial, and social functions to efficiently exchange goods and services between producers and consumers.
Chapter 1 Marketing Management
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
322 marketing concept
This document discusses different philosophies and concepts in marketing, including the production, product, selling, marketing, and societal marketing concepts. It defines key marketing terms like needs, wants, demand, market segmentation, and customer relationship management. The goal of marketing is to attract new customers by promising superior value and keep current customers satisfied to build profitable long-term relationships.
Service marketing mix or 7Ps of Services
1. The document discusses the service marketing mix, also known as the 7Ps, which extends the traditional 4Ps marketing mix to account for the unique characteristics of services.
2. The 7Ps include Product, Price, Place, Promotion, Process, Physical Evidence, and People. Each P represents an important consideration for marketing services, such as the role of customers in service delivery and the importance of employee training.
3. The service marketing mix framework was developed by Booms and Bitner in 1981 to better capture all the elements that impact a customer's experience with a service beyond just product, price, place, and promotion.
New Product Development
The document discusses new product development and its life cycle. It describes the 7 stages of new product development: 1) idea generation, 2) idea screening, 3) product concept development, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) commercialization. It then explains the 4 stages of a product life cycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales patterns and challenges for the business.
What's hot (20)
Introduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and Scope
Distribution Channel/Marketing Channels by Amitabh Mishra
Distribution Channel/Marketing Channels by Amitabh Mishra
Similar to Ethics of Marketing - Business Ethics
Ethics in Marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
Ethics in marketing
Ethics in marketing is important to build trust with stakeholders, create a positive brand image, and avoid legal issues. Unethical practices can damage a brand's reputation. There are many ethical issues to consider across the four P's of marketing: product quality and safety, deceptive pricing strategies, unfair distribution practices, and misleading advertising. Both businesses and government share responsibility for ethical marketing and protecting consumers. Upholding strong ethics in areas like marketing research is also crucial for serving customers responsibly.
Ethics in Marketing
This document discusses ethics in marketing. It begins by defining ethics and marketing. It then examines criticisms of marketing, such as promoting excessive consumption. Specific unethical practices in areas like advertising, personal selling, packaging, and pricing are outlined. Guidelines for ethical decision making and various codes of ethics from organizations like the AMA are presented. The document concludes by noting regulations around deceptive advertising, targeting of children, and unethical pricing practices.
Ethical marketing and pestle
Ethical marketing is guided by principles of honesty, fairness, and responsibility rather than rules. It considers subjective judgments about right and wrong. The document outlines several principles of ethical marketing, including truth in communications, transparency about endorsements, and fair treatment of consumers. It also describes several types of unethical advertising such as surrogate advertising, exaggeration, puffery, unverified claims, and exploiting children. Marketing environmental analysis is defined as a strategic tool to identify internal and external factors affecting an organization by understanding PEST factors in the macro environment and micro factors like suppliers, customers, and competitors.
Ethics in advt
This document provides an overview of ethics in advertising, laws and regulations related to advertising, and includes the following key points:
- It defines ethics in advertising as a set of moral principles governing communication between sellers and buyers. Several ethical issues in advertising like misleading claims, exploiting certain groups, and stereotypes are discussed.
- Laws and regulations around advertising in India include the Advertising Standards Council of India (ASCI) which aims to ensure truthfulness and prevent offense. Statutory provisions like the Indian Penal Code and acts related to drugs, publications, and women's representation also regulate certain advertising content and claims.
- Specific ethical principles for advertising discussed are respecting truth, human dignity, and social responsibilities.
021ETH_1.pptx
This document discusses ethics in marketing communications. It covers topics such as social responsibility, ethics in advertising, sales promotion, research, advertorials and infomercials. It also discusses regulations and guidelines for advertisers to ensure marketing activities are conducted ethically. Some ethical issues discussed include stereotyping, advertising to children, promoting unhealthy products, and making exaggerated or misleading claims. The goal is to balance effective marketing with social responsibility and avoid exploiting or manipulating consumers.
Advertising Social,Legal,Ethical & Economical Aspects
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
Bus169 Kotler Chapter 15
This document discusses several social and ethical issues related to marketing practices. It outlines consumer concerns like high prices, poor quality products, dangerous products, and misleading advertising. It also discusses criticisms of how marketing can emphasize materialism, deliver few social goods, and gain too much political power. The document then covers regulatory actions taken to address these issues through consumerism and environmentalism movements. It emphasizes the importance of companies adopting ethical marketing practices to serve customer and societal needs.
Unit ii ethics in mktng,adv & hrm
The document discusses Indian ethical practices and corporate governance. It covers ethics in marketing and advertising, human resources management, and corporate governance. For marketing ethics, it outlines guidelines for ethical marketing including being transparent, protecting consumer data, committing to sustainability, responding to consumer concerns, and maximizing benefits while minimizing risks. It also describes unethical practices to avoid such as exaggeration, false comparisons, unverified claims, stereotyping, and exploiting emotions. For human resources, it notes the importance of ethics in areas like compensation, development, and health/safety issues. The document provides an overview of key topics around Indian business ethics.
Impact of ethics on business
Ethics impact in business, Ethical issues in capitalism and market
systems, Ethics and social responsibility, Ethics and marketing,
Ethics in finance, Ethics in human resource, Ethics in information
technology, Intellectual property rights, Designs, Patents, Trademarks
and copyrights.
vdocuments.mx_advertising-society-class-ppt.ppt
The document discusses several key issues regarding advertising ethics and regulation:
1) It addresses common criticisms of advertising such as claims that it increases prices, is untruthful, manipulates consumers, or targets vulnerable groups.
2) Ethical issues in advertising include accuracy of claims, addressing consumer acquisitiveness, advocacy or persuasiveness of ads, and targeting of groups like children.
3) Advertising is regulated by legislation, government agencies like the FTC, and industry self-regulation to prevent deception, enforce reasonable substantiation of claims, and ensure fair comparisons and endorsements.
4) Social responsibility in advertising involves determining consumer needs and wants, delivering satisfaction, and preserving consumer and soci
12. consumerism
This document provides an overview of consumerism. It defines consumerism as activities designed to protect consumer rights, including those of government, businesses, and independent organizations. The document outlines the key objectives that will be covered, which include the origin of consumerism, consumer rights and movements, and the role of advertising. It also discusses consumer purchase decisions, characteristics of wise consumers, and examples of consumerism. The document notes that while consumerism spurs economic growth, it can also lead to neglect of the environment, overspending, and stress if desires are never satisfied.
Corporate Responsibility in Advertisement
Ethical and Unethical Advertisement
Purpose of advertising
Types of advertisement
Ethics and Advertising
Advertising Ethics & Principles
corporation’s ethical responsibility in advertising
Bait and Switch
Advertising to Children
Federal Trade commission (FTC)
Advertisement and internet
Importance of privacy
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
This document discusses issues with deceptive advertising practices in Sri Lanka and calls for marketers to be aware of consumer protections and the Consumer Affairs Authority (CAA). It highlights several common deceptive practices like false claims in infomercials, misleading offers in telemarketing, and exaggerated health/safety claims. The CAA has strong legal powers to investigate misleading advertising under the Consumer Affairs Authority Act. As consumers become more educated and assertive of their rights, there is potential for many future cases against deceptive marketers. The document advises marketers to reduce deception in advertising and be aware of consumers' negative perceptions of ads, as well as the CAA's ability to crack down on violations.
Ethical issues and marketing mix
This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
Consumerism
Consumerism refers to the organized movement of citizens and governments to strengthen consumer rights and power in relation to sellers. It aims to regulate businesses in the interests of buyers. Consumerism developed in three waves in the US in the early 1900s, 1930s, and 1960s through legislation protecting consumers. This led to proposals like the US Consumer Bill of Rights. The document discusses the need for consumer protection, features of consumerism like preventing malpractices, importance for both consumers and businesses, types of consumer purchases, consumer responsibilities, and the Consumer Protection Act of 1986 in India. It provides examples of consumer backlash to advertisements.
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
This document discusses the social, legal, ethical, and economic aspects of advertising. [1] Socially, advertising must balance informing consumers with avoiding deception, manipulation, and offending tastes. [2] Legally, advertisements must comply with regulations regarding misleading claims, safety, and other rules. [3] Ethically, advertising raises issues around truth, targeting children, and promoting controversial products.
Eco report
The document discusses theories of consumer behavior and factors that influence consumption. It explains that consumers make choices based on income, prices, and preferences. Key factors that affect consumer behavior include wealth, income, prices, and psychological factors. Advertising aims to promote products and services to increase sales and brand loyalty. While advertising provides benefits like informing consumers, it can also mislead through exaggeration and destroying competitors' reputations. The document outlines consumers' rights and responsibilities to make wise purchasing decisions and protect against fraud.
Create the Executive Summary portion of the Marketing Communications.docx
This document discusses ethical considerations and regulatory issues in marketing communications. It addresses ethics around targeting specific audiences, the truthfulness of advertising, and promotions. It also covers packaging and branding ethics. Additionally, it outlines the roles of key regulatory bodies in the US, including the Federal Trade Commission and Food and Drug Administration. It describes how these agencies regulate advertising, labeling, and marketing. Self-regulatory organizations are also discussed as a complement to government standards.
Similar to Ethics of Marketing - Business Ethics (20)
Advertising Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Advertising sociallegalethicaleconomicalaspects-090904225056-phpapp02 (1)
Create the Executive Summary portion of the Marketing Communications.docx
Create the Executive Summary portion of the Marketing Communications.docx
Recently uploaded
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Recently uploaded (20)
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Ethics of Marketing - Business Ethics
- 1. Ethics of Marketing: Capitalist Business and the Consumer Hassaan Haroon ID: 19334
- 2. ETHICAL MARKETING • Ethical Marketing seeks to promote honesty, fairness and responsibility in all advertising. • ETHICS of marketing is a difficult subject because everyone has subjective judgments about what is “RIGHT” AND “WRONG”
- 3. Is it Important? When marketing activities deviate from accepted standards, the exchange process can break down, resulting; - Customer Dissatisfaction - Lack of trust - Legal issues - Income falls
- 4. Truth In Advertising • When consumers see or hear an advertisement, no matter where it is, federal law says that an ad must be truthful and not misleading. • When the Federal Trade Commission(FTC) finds a case of fraud on consumers, the agency files actions in federal district court for immediate and permanent orders to stop scams.
- 5. Health claims • Health claims in marketing- Companies must support their advertising claims with solid proof. This is especially true for businesses that market food, over-the-counter drugs, dietary supplements, contact lenses and other health related products.
- 6. Consumer protection laws These are designed to ensure the rights of consumers as well as fair trade, competition and accurate information in the marketplace. In short, consumer protection is linked to the idea of consumer rights. These are a form of government regulation that aim to protect the rights of consumers. For example, a government may require businesses to disclose detailed information about products. (Guns, Drones etc)
- 7. Types of Misconduct likely to be reported Giving or accepting bribes Discrimination Improper hiring practices E mail or internet abuse Lying to employees, customers etc.. • Source : National Business Ethics survey
- 8. Examples • Eg - Telecom (Sri Lanka) has appointed a independent person as an ethical officer where employees can talk, report any misconduct. • (USA) has a employ toll free number “hotline” to provide any advice to employees who believe they face an ethical issue
- 9. THANK YOU