This document defines green marketing as marketing activities designed to generate exchanges that satisfy human needs and wants while minimizing environmental impact. It discusses why companies adopt green marketing strategies like opportunities, social responsibility, and costs. It outlines green marketing mix elements and benefits like new markets and competitive advantage. Challenges include higher costs and lack of consumer awareness. The document provides suggestions to address challenges and conclusions on further research needs.

1. Presented by:-
Nand kishor

2. CONTENT
• Definition
• Introduction
• Why Green Marketing
• Green Aspects in Services
• Benefits Of Green Marketing
• Green Marketing Mix
• Strategies
• Challenge Ahead
• Conclusion
• Strategies

3. DEFINITION
• Marketing of products /or services based on
their environmental benefits.
• Incorporates a broad range of
activities
• product modification
• changes to the production process
• packaging changes
• modifying advertising

4. INTRODUCTION
• "Green or Environmental Marketing consists
of all activities designed to generate and
facilitate any exchanges intended to satisfy
human needs or wants, such that the
satisfaction of these needs and wants occurs,
with minimal detrimental impact on the
natural environment."

5. WHY GREEN MARKETING
• Opportunities or competitive advantage.
• Corporate social responsibilities (CSR).
• Government pressure.
• Competitive pressure.
• Cost or profit issues.

6. GREEN ASPECTS IN SERVICES
FINANCIAL SERVICES:
• Use of electronic printing media
• Use of technology to cut short the usage of paper
• High accessibility rate to reduce the mile coverage by the
users and the executives
• Use of air conditioners with high star-rating and CFL lighting to
reduce power consumption
• Green planting spread within the working space

7. TRANSPORTATION
SERVICES:
• Wide spread public transport
system
• Heavy investment to avoid use
of diesel
• Using recyclable products
• Electric vehicles for rent

8. MEDICAL SERVICES:
• Donation camps
• Rural areas visits
• Free check-up
• Free medication
• Integration of all services
under one roof
• Paper covers instead of plastic

9. EDUCATIONAL
INSTITUTIONS:
• Use of electronic media to avoid paper and other
stationary
• Make students participate in social welfare
activities
• Maintain greenery in the campus
• Discourage the use of personal vehicles
• Use power efficient equipment

10. RETAIL SERVICES:
• Discourage plastic bags
• Wax paper printing
• Online trading
• Help raise funds for needy
• Moderate lighting
• Spread maximum products
• Promote green products

11. Benefits of
Green Marketing
• Companies that develop new and improved
products and services with environment
inputs in mind give themselves access to new
markets, increase their profit
sustainability, and
enjoy a competitive advantage over the
companies which are not concerned for the
environment.

12. Green Marketing Mix
Four P’s
Product Price Place Promotion
The ecological Price is a critical and important Ads that address a relationshi
The choice of between a product/service
objectives in factor of green marketing mix. where and when to
planning products Most consumers will only be and the biophysical
make a product environment.
are to reduce prepared to pay additional value available will have
resource if there is a perception of extra Those that promote a green
significant impact lifestyle by highlighting a
consumption and product value. This value may be on the customers.
pollution and to improved performance, product or service.
Very few customers Ads that present a corporate
increase function, design, visual appeal, will go out of their
conservation of or taste. Green marketing image of environmental
way to buy green responsibility.
scarce resources. should take all these facts into products.
consideration while charging a
premium price.

13. STRATEGIES
• Marketing Audit (including internal and
external situation analysis).
• Develop a marketing plan outlining strategies
with regard to 4 P's.
• Implement marketing strategies.
• Plan results evaluation.

14. CHALLENGES AHEAD
• Green products require renewable and recyclable
material, which is costly
• Requires a technology, which requires huge
investment in R & D
• Water treatment technology, which is too costly
• Majority of the people are not aware of green
products and their uses.
• Majority of the consumers are not willing to pay a
premium for green products.

15. CONCLUSION
• Green marketing should not neglect the
economic aspect of marketing.
• Green marketing is still in its infancy and a lot
of research is to be done on green marketing
to fully explore its potential.

16. SUGGESTIONS
• Improve awareness about green products and
there effectiveness.
• Green products should be priced according to
it’s quality.
• There should not be more price difference
between standard product and green product.
• Green product’s quality should be better than
standard products.