4. Advertising is:
The activity of attracting public
attention to a product or business, as
by paid announcements in the print,
broadcast, or electronic media.
5. Advertising agency
• An agency can handle overall
marketing and branding
strategies and sales promotion
for the clients.
11. Interactive Agencies
• Modernized modes of
communication are used.
• The ads produced are very
interactive, having very new
concepts, and very innovative.
12.
13. Advertising plan
• Detailed outline of a firm's or a
product's advertising campaign
which shows what are the
advertising objectives, how they
will be achieved, and what
commitment of resources is
required.
15. Research
• Marketing plan.
• Advertising strategy.
• Propose your advertising strategy to
your advertising agency.
• Duration of the plan
• The budget.
16. Writing
• Outline a professional report to
your plan.
- Choose the demographics.
-Choose your media channels.
-Create a budget.
17. Writing
• Do market research to better
establish your advertising plan.
• Establish evaluation procedures.
24. Cont.
• Do understand that a print ad
which looks like an “ad” will fail
unless you have an amazing offer.
• Do understand that copy in
quotations gets read 13% more than
without quotations.
• Do understand that ads with lists and
bullet points get read more.
27. Emotional Words
• This advertising appeal makes use of
positive words to generate positive
feelings in the minds of the people
about a certain product.
• words like 'luxury', 'comfort' and
'satisfaction' to create positive feelings.
